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Link Exchange Tips

Link Exchange Tips

The only way to increase your PR is to receive backlinks from sites that already have higher PR. This can be done through link exchanges. However, many times link exchanges with the wrong sites or on the wrong page will actually lower your PR. That is why when you are performing link exchanges, keep these facts in mind:

A. Don't buy sitewide links. Instead you should be looking for links from individual pages. Sitewide links do include blogrolls. It would be a much larger benefit for you if you had a text link that was fit nicely into a blog post, as opposed to having your link on someone's blogroll. Even though the blogroll will increase the total number of backlinks more than the post will, it is always quality over quantity. Always.

B. Don't only look for high PR links. Start off with low PR rankings if you have a PR0 and you will slowly but surely see your own rankings increase. This is as opposed to starting off with PR3+ right away which is always a red flag to google. Certainly do not buy PR3+ backlinks right away if you have a PR0, since Google can now detect paid links with more and more accuracy.

C. Build your links slowly but surely. Receiving too many backlinks in a short period of time sends a red alert to Google, even if everything you have done was completely legit. For example, don't submit your site to 1,000 directories in a day by paying for cheap manual labor on DigitalPoint. Instead manually submit your site to 3 quality directories a day, and that will become 90 quality backlinks a month. Remember, quality over quantity.

D. Only link your site to quality sites. Linking your site to spam sites that happen to have PR will lower your PR in the long run when Google lowers the PR of those pages. This should be obvious to any webmaster who is looking to exchange links. Moreover, you should try to link your pages with sites that are similar to that of your own.

E. Make sure that the links fit naturally into posts. This can go a lot further than just stuffing links into your blogroll. As stated above, this is another example of quality over quantity.

I would like to reinforce once again that page-wide links have a much stronger effect than site-wide links. This is a very important point.

A popular place for link exchange is on DigitalPoint which is a very large internet forum for internet marketers. You will be sure to see other sites there with the same niche as your own. Other forums worth checking out are SitePoint as well as WarriorKing. Paid links are available at these forums as well.





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David Acheson
David Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns.  David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website

George Ludwig
George Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website


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Josh Arvin
(Visit Josh's Website) Josh Arvin is a full time affiliate marketer since June 2007 and works with SEO, Link Building, blogging, and internet marketing at http://www.EarnGiftsFree.com, his incentive freebie website where you can start earning today!

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