Keyword Research – First on Your List
Keyword Research – First on Your List
Keyword research should be the first step in any SEO campaign. Finding the perfect keywords for your specific niche or industry is a must.
Without knowing which keywords you want to target, you won’t be able to write any content for your website. When you write content first and then research your keywords second, you probably will have to plug those keywords into your written content, wasting your valuable optimization time.
Finding the right keywords to target can be quite a process:
Firstly, you need to research your industry and find out what keywords or phrases people are using to search for the products and services in your industry. Luckily for us, Google provides you with a free keyword research tool that will give you a pretty accurate average based on current keyword searches. When using this Keyword tool, you will also have to research which country or countries will be the target market for your product or service.
It doesn’t end here though. When you know which keywords and market will be targeted, you will have to refine your keywords to the industry and accommodate it with the product/service specific keywords. Targeting the key phrase “Cape Town Travel” when you have a Cape Town accommodation site simply won’t do. This keyword is too generic, and will not bring in the desired or potential client i.e. someone who is looking to book accommodation in Cape Town.
There are many more aspects to consider when researching possible keywords for your site such as:
• Branding Perceptions - Many company leaders and CEO’s have their own interpretation of how they want their brand to be portrayed and ostensibly perceived online.
• Existing Brands - If a company decides to sell Nike trainers online, the market is already highly competitive, and the Nike brand itself is predominant.
• Geographic targeting - Depending on what a company sells or offers, overlooking the likelihood of the inclusion of geographical locations in the search query may be highly detrimental.
• Long Tail Keywords - The long tail in keyword research is basically an expansion of a core, generic and high volume keyword phrase which includes numerous combinations and permutations of the keywords and their associated or relevant phrases.
Simply put, there is much more to keyword research than just choosing the keywords that you would search for and then hastily plugging that keyword everywhere into your site. So when you build your new site, Keyword research should be the first thing you do.
Keyword Research First on Your List - To learn more about this author, visit Adam Lotz's Website.
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Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting any queries.
Keyword research should be the first step in any SEO campaign. Finding the perfect keywords for your specific niche or industry is a must.
Without knowing which keywords you want to target, you won’t be able to write any content for your website. When you write content first and then research your keywords second, you probably will have to plug those keywords into your written content, wasting your valuable optimization time.
Finding the right keywords to target can be quite a process:
Firstly, you need to research your industry and find out what keywords or phrases people are using to search for the products and services in your industry. Luckily for us, Google provides you with a free keyword research tool that will give you a pretty accurate average based on current keyword searches. When using this Keyword tool, you will also have to research which country or countries will be the target market for your product or service.
It doesn’t end here though. When you know which keywords and market will be targeted, you will have to refine your keywords to the industry and accommodate it with the product/service specific keywords. Targeting the key phrase “Cape Town Travel” when you have a Cape Town accommodation site simply won’t do. This keyword is too generic, and will not bring in the desired or potential client i.e. someone who is looking to book accommodation in Cape Town.
There are many more aspects to consider when researching possible keywords for your site such as:
• Branding Perceptions - Many company leaders and CEO’s have their own interpretation of how they want their brand to be portrayed and ostensibly perceived online.
• Existing Brands - If a company decides to sell Nike trainers online, the market is already highly competitive, and the Nike brand itself is predominant.
• Geographic targeting - Depending on what a company sells or offers, overlooking the likelihood of the inclusion of geographical locations in the search query may be highly detrimental.
• Long Tail Keywords - The long tail in keyword research is basically an expansion of a core, generic and high volume keyword phrase which includes numerous combinations and permutations of the keywords and their associated or relevant phrases.
Simply put, there is much more to keyword research than just choosing the keywords that you would search for and then hastily plugging that keyword everywhere into your site. So when you build your new site, Keyword research should be the first thing you do.
Keyword Research First on Your List - To learn more about this author, visit Adam Lotz's Website.
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Michel NerayMichel Neray has over 25 years of experience as an award-winning copywriter, an Internet pioneer, a tradeshow pitchman and a senior sales and marketing executive. An online pioneer, he was one of the first marketing professionals to embrace the Internet by building websites as early as 1993. In 1994, Michel co-authored a book entitled "The Great Crossover: Personal Confidence in the Age of the Microchip", which made it to Jack Canfield's Achiever's Recommended Reading List. Michel founded Portfolios.com in 1995, the world's first online source directory for creative professionals and one of the first websites based on community generated content. Since creating The Essential Message in 2003, Michel has helped thousands of independent professionals and entrepreneurs as well as growing corporations find a better way to differentiate, position and brand themselves. In 2005, his chapter "Everything Starts With A Conversation" was selected as the lead for the book, "Sales Gurus Speak Out" and re-published in 2008 for 'Awakening The Workplace Volume 3'. He is also a co-author of "In the Company of Leaders" (2008) with 40 top North American leadership experts. - Visit Michel Neray's Website |
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 Adam Lotz (Visit Adam's Website) Being the business Development Manager for ROI Media since 2006, Mr Adam Lotz is extensively experienced in both business development and economic consultancy. After developing a broad scope of businesses across a diverge range of fields (including biotechnology, food & clothing retail, film & production, higher education management as wells as economic consulting) all within the scope of a decade, ROI Media’s clients now benefit from his meticulous nature and high level of personal involvement. Passionate about the Internet and the infinite possibilities of online marketing and media, Adam now applies his affinity for starting up and managing emerging businesses online. He is innovative to the core and uses the principles of online marketing tactics such as SEO and PPC to enhance and promote his clients’ online presence.
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