Tweet

The Importance of Fresh Content

Written by: Adam Lotz

Article Overview: Creating new, fresh content for your site on a regular basis is a must! This is the main driving power to get your pages indexed by Google regularly. Google hates sites that stagnate and have the same old content that Google’s spiders have already crawled. What is Google’s main purpose? If you think about it logically, Google and the other search engines were created to be able to supply the user with the most accurate, interesting and current information for the search query that is used in the Search Engines.

The Importance of Fresh Content

Creating new, fresh content for your site on a regular basis is a must! This is the main driving power to get your pages indexed by Google regularly. Google hates sites that stagnate and have the same old content that Google's spiders have already crawled. What is Google's main purpose? If you think about it logically, Google and the other search engines were created to be able to supply the user with the most accurate, interesting and current information for the search query that is used in the Search Engines.

This means that if your site becomes stagnant (content wise) and you have only your old outdated content on the site, Google and other search engines will not necessarily keep crawling your site. Adding new content to your site often ensures that SE spiders will know that they have to crawl and index your content regularly.

The more content you have on your site, the more industry related information you will have. Consequently, the more industry information you have, the more opportunity you will get to include your industry keywords in this SEO content. As a result, the more industry keywords you have in your content, the more keywords you will rank for in Google. It makes sense for overall SEO, doesn't it.

Remember how I referred to ‘fresh' and ‘unique' content the whole time up there? This is a very important point to keep in mind when adding content to your site. Many site owners use the internet to keep tabs on industry news and they read up on what's new in their industry. This is very important and will help you to keep abreast of any industry related advancements. Where many site owners make a massive mistake though, is to take this news or information and add it to their websites verbatim.

This is not a good idea!

Google has put in place something called the ‘duplicate content penalty'. This duplicate content penalty will not be used to ban your site altogether from Google; in most cases anyway. The way the duplicate penalty works in the instance of copying and pasting content from other sites is like this:

Once content has been published to the internet on whatever site, Google and the other SE's will crawl this content and index it. Now, when you take this content from the site and place it word for word on your own site, there will now be two pages of the exact same content. Firstly, having two pages of the exact same content is of no use to anyone. Secondly, the content that was copied and pasted will be crawled by the SE spiders and it will be compared to the content already existing in the SE's index. Once the SE sees that this content already exists elsewhere, it will ignore this content and you will probably have a hard time ranking well for the keywords and phrases used in this content.

What a waste of a page right?

Now there are many discussions on how often a site's content should be updated, but many are of the opinion that as long as the site is being updated on a regular basis, it should be fine. This means that you can add new content to your site once a week, once a month or even once every three months, as long as it is done consistently. This way the SE spiders will know that they need to visit your site in these chosen intervals. It is of course better to have SE spiders visit your site every week rather than once every three months.

There is a very good way to make sure that your site is updated regularly - get a company Blog! Google loves blogs! Why you ask? Remember what Google's main goal is? A blog is updated very regularly with entirely unique content; this is what Google craves.

So there you have it, update that site of yours with fresh and unique content at regular intervals. Don't ‘scrape' existing content from other web pages and add it to your own site. Even better, create a company blog that lives on your site's URL and get everyone in the company to write a piece on their specific expertise within the company.

Related Articles
  How Fresh Content May Catapult Your Website Ranking At The Top!
  ••••••>Include only Pertinent, Relevant well Written Content If You Want to Achieve #1 on Google and High Search Engine Rankings
  ••••••>Free SEO Tips: Your Website can be #1 on Google! Content Diversity = Great SEO
  Content is King
  Search Engine Optimization (SEO) vs. Pay per Click (PPC)

Article Tags: current information, dupli, google, important point, industry news, mistake, other search engines, outdated content, search query, site google, spiders, tabs, whole time



Related Forum Posts
Re: Meta Tags - [quote="ChrisH":tzc1bohg]I'm just curious what you all think -- - How important do you think meta tags are? If the content is keyword optimized and they are being used correctly (as per Google's current instructions) how important are meta tags?? Chris[/quote:tzc1bohg] Metatags were very important 10 years ago. Now, search engines are smarter... There are 2 very important things on your page: 1/ Page title: make sure to place some keywords in your title (avoid title like "welcome to my website, great information resource". You are wasting prime keyword real estate. 2/ Content. Content. Content. Content. Content. Oh, did I mention content?? Your content as to mention your main keywords several times. 3/ <h> and <b> tags are very important too. They tell search engines you emphasize these keywords.
Re: Hello, I'm brand new - Hi Fresh! Welcome to this forum - you will find some very helpful and friendly people here. Ros
Re: Best looking social networking site? - Hi Kevin [quote:3h76yt08]With so many social networking sites to pick and choose from, what influences your decision to join a particilar site? Is it just your friends, the content, people using it or looks??[/quote:3h76yt08] For me, the most essential criteria in selecting a Social Networking Site is its Content followed closely by popularity- in terms of daily visitors. Then comes the Content followed by the Friends and looks. Most of do social networking to attract traffic to their website(s) and as such the Content and Popularity of the site are important. btw, the list doesn't have digg or netscape or del.is.us which are the top social media sites.
Re: About: product production! - Dear Fresh Goods, You post always sound optimistic. That is good. Do you have a working prototype of your invention?
Re: About: product production! - Dear Fresh Goods, A patent is not always the best thing to do. Keep in mind less than 2% of all patents pay their own legal expenses. The formula for Coca Cola was never patented. If it was that secret formula would have been public knowledge 100 years ago! A patent has value if you are licensing your invention. Without a patent you have nothing to sell. In this age of out sourcing, computer modeling, and CNC machines, manufacturing unique products in low volume is easier than it has ever been. It may be best to contract out the manufacturing of the components you can't buy.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

African Technology Development

Igniting Your Unstoppable Business Destiny

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.