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Adam Lotz Articles

Written by: Adam Lotz

In House SEO VS Outsourced SEO - Click To Read Article
If you are currently using the internet as a marketing tool, then you already know that SEO is one of the most important weapons in your online marketing arsenal. Without it, your business will be virtually invisible to the casual internet browser. The question is, should you outsource a firm to handle your online marketing strategy or should you keep things simple and conduct your SEO business in-house?

Web Design & Conversion - Click To Read Article
One of the most important yardsticks to measure the success of any web-based venture is its online conversion rate. Getting people to your site is all good and well, but the real measure of your website’s design and content is whether you are able to turn the casual browser into a paying customer.

The Importance of Fresh Content - Click To Read Article
Creating new, fresh content for your site on a regular basis is a must! This is the main driving power to get your pages indexed by Google regularly. Google hates sites that stagnate and have the same old content that Google’s spiders have already crawled. What is Google’s main purpose? If you think about it logically, Google and the other search engines were created to be able to supply the user with the most accurate, interesting and current information for the search query that is used in the Search Engines.

SEO versus PPC – The Famous Debate - Click To Read Article
I often get asked the question: “Which is better Search Engine Optimization or Pay per Click Advertising?” The truth is that both are excellent online marketing strategies and it all really depends on your existing circumstances, goals and budget.

SEO Tips - Click To Read Article
I often have people asking me for tips on SEO. I never know what to say, because SEO focuses on a wide spectrum of areas. Would you like tips on the optimisation of meta-data, SEO link-building or perhaps keyword research? The fact of the matter is that SEO covers so many areas, and even so-called SEO experts don’t always realize just how many factors have to be taken into account.

On Site SEO Checklist - Click To Read Article
In the world of SEO, the onsite elements might not carry as much weight as the offsite SEO elements, but if onsite SEO isn’t done up to the correct standards, your site rankings for those coveted Top Industry Keywords will most assuredly become negatively influenced.

Link Building It’s tough, but you can do it. - Click To Read Article
Link Building is a rather self-explanatory term describing the process of creating inbound links to your own site. This is mainly achieved by getting your site listed in e-zines, newsletters, directories, search engines, etc.

Keyword Research – First on Your List - Click To Read Article
Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting any queries. Keyword research should be the first step in any SEO campaign. Finding the perfect keywords for your specific niche or industry is a must.

Five SEO mistakes to avoid - Click To Read Article
The online marketing world is developing at a tremendous rate every single day and along with it, the way we approach search engine optimization. In such a dynamic environment it is par for the course that there are going to be some fundamental principles that fall by the wayside, that is why we thought it wise to compile a handy little checklist for those of you who like to stay on top of things. Common SEO mistakes to avoid include:

10 Reasons to use SEO Professionals - Click To Read Article
These are ten good reasons to use the Professionals when it comes to Marketing your business Online.





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