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Educational Videos - SEO & Reputation Management

Guest post by: Jeff Foster

Article Overview: The power of a video is tremendous online. Videos allow users to see a personal side of a company & employees. Videos can quickly help a user understand a website's objectives. A video can even increase conversion rates for products & services for online retailers.

Educational Videos - SEO & Reputation Management

Today I want to discuss how an educational video can increase a company's brand, reputation, and drive more traffic to their business. I did a search for "Search Engine Marketing" and found a YouTube.com video in the #8 position. This would not surprise me if Google had not implemented Google Caffeine, but videos usually only show up on the first page now if you (1) you click the option to have them show up (2) it is for a non-competitive keyword.





Why is this important and why should you read any further?

The keyword "Search Engine Marketing" is an extremely competitive keyword. Yet, this UK search engine marketing agency gained a first page ranking for their video! After analyzing the back links to the video I came across a gold mind link; a http://wiki.wsu.edu/wsuwiki/Search_Engine_Marketing/_Search_Engine_Optimization].edu from Washington State University!

Since the video was very informative on "What Search Engine Marketing" was it gained they attention of a student(s) who was doing a report on that subject. Writing a report requires the student to list out references and that is exactly what they did.



Their other back links came from various sources, most were obviously generated by other people manually or bots that picked up the video. Overall, the back links revealed that people linked to the video because it was helpful; it was an educational video.

How does this case study benefit you as a website owner?

Building educational videos can increase your brand, reputation, trust, importance, reach, and even earn your company money from Google Adsense if you get enough search engine traffic. WebBizIdeas Youtube Account earns a couple hundred dollars each month from Google Adsense; not a fortune but not bad for doing nothing each month!

Some questions to ask yourself when considering creating a video:

• What do I do each day at my job that I can teach others?
• What questions do I answer over and over again?
• Instead of sending an email or making a phone call, can I type up a video?
• Can I create training videos for my employees, instead of training in person?
• Can I record anything my employees do and throw it on my YouTube.com Account?

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Article Tags: brand, Educational Videos, Management, search engine marketing, SEO, video



Related Forum Posts
Re: Managing Your Brand - Yes that is why Reputation Management came into existence. When people search your business they shouldn't get anything that can harm your business image. It is better to keep a good image over each channel people are using.
No B.S. Time Management - A great book I read on Time Management is No B.S. Time Management for Entrepreneurs by Dan Kennedy.
Picking a corporate lawyer - Hi Everyone, I was just curious to know what's the most important criteria a small business owner should look at when choosing a corporate lawyer? -Cost/hr? -Location? -Reputation/Referral? -Experience? -Personality? How did you pick your lawyer? And what's a fair price to pay per hour? Thanks
Re: The Future of SEO (Video) - Well it do have. Moving towards to video promotion, yes its future of SEO promotion and it also work in present times. Videos are also getting leads in Search engine rankings.
Re: New to the Forum - Thanks for the warm welcome. I hate to blast a question right out of the gate, but I need a little help or suggestions. I started an Internet business sometime ago and I have been distributing alot on the web, from Articles, Blogs, Videos, Ads etc... and still very little. What I wanted to know, are the paid advertising the only way to go to get out there to see some good progress? Tomcat42


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