Link Development - Why Would Someone Link To You?

Blogs: Blog posts are relevant content. Daily or weekly writing a blog post that relates to your industry is a great way to produce useful information. When you link back to your main website using the appropriate anchor text your you will be improving search engine rankings. When other people link to your blog posts, and you have set up the proper anchor text you will be increasing your search engine rankings.

Vlogs: Videos or video blog posts is another great way to publish information that users are looking for. In fact, publishing a video on youtube with your keywords in the Video Title can be a faster way to reach the first page of Google than optimizing a web page. Again, when you post a video on your blog, make sure you link back to a service page to increase that web page’s link value.

Podcasts: How easy is it to read & record the blog post you just created? Or how easy is it to convert the text into audio? Some may find podcasts are a more effective way to distribute information online. Just like a daily or weekly blog post, publishing daily or weekly podcasts can provide users with relevant content. If users like what you are talking about they may link to your website, which will increase your link value, which in turn will increase your search engine rankings.

Webinars: How easy is it to create a power point presentation? How easy is it to create a .PDF document? Both can be an extremely effective media platform to use in an online webinar. An online webinar is simply another word for an online meeting. If your company has an email database you use to send out newsletters, why not create a presentation using PowerPoint on a subject that will benefit your readers and schedule an online webinar using GoToMeeting or GoToWebinar to reach your audience. If you label the title of your talk correctly (i.e. include keywords you targeting in the search engines) you will find that people who are interested in your webinar may link to your registration page it using your title, which in turn will increase your search engine rankings.

Press Releases: A great way to promote an online webinar or anything news worthy are online press releases. The secret to a successful press release is once it is published you need to promote the published release. So, just like you build links to your company website, build links to the published press release. The most important part of a press release is choosing a correct title. Not only do most people use the title when linking to a press release but a good title will get more people reading your press release.

Events: Same concept here. Lets say you are a landscaper and you want to increase your brand awareness in attempts to bring in more projects. Why not hold a monthly event that educates the public on practical landscaping advice for home owners. You may not want to teach the public how to do it themselves, but possible on upkeep of patios, driveways, and lawns; labeling it “Landscaping Advice for Minneapolis Home Owners” will improve your local rankings when people link to the event using that title.

Online Directories: Have you ever found what you are looking for in an online directory? Or have you ever found an extremely old web page that is #1 for an extremely competitive keyword that is just lists bunch of links? If you throw out the word “link page” or “link exchanges” and truly create a directory that provides real value to a visitor, you will be helping people find what they are looking for. Not only will that help with your company’s reputation but it will also help you natural build highly quality links to your website.

Case Studies: Customers like learning about a company before contracted to them. Case studies are a great way to educate potential customers on processes, ethics, and past work that your company has done.

Tutorials: Not only do tutorials & case studies decrease customer service time, but they provide a great way to publish new content. Instead of answering the same questions over and over again by email or phone, why not publish new questions & answers online? Search engines love new content. People like linking to FAQ pages….do you notice the underlining trend? Building information that actually is useful to search engine users will help you natural build the needed links to increase your search engine rankings.

White Papers: It is easy to convert an article into a White Paper. Although you need to watch out for duplicate content, allowing users to download reports or guides can be an excellent source of relevant content. Not only do search engines index .PDF documents & people like linking to them, but requiring a user to enter in their name, email, and phone number before allowing them to download it can be an excellent lead generation source.

Learn More: Improve Search Engine Rankings - Creating Relevant Content