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How to Successfully Market Your Business On Twitter

Written by: Valik Rudd

Article Overview: Twitter has become a very popular social networking website. There are currently millions of members, with new ones joining daily. Twitter was created primarily to be a medium for friends and family to keep up with each other. However, savvy marketers and entrepreneurs are using it to grow their business, keep their customers updated and to stay in contact with leads. When used correctly, Twitter can improve a smart marketer’s bottom line.

How to Successfully Market Your Business On Twitter

Twitter has become a very popular social networking website. There are currently millions of members, with new ones joining daily. Twitter was created primarily to be a medium for friends and family to keep up with each other. However, savvy marketers and entrepreneurs are using it to grow their business, keep their customers updated and to stay in contact with leads. When used correctly, Twitter can improve a smart marketer’s bottom line. Twitter can be used to successfully to:

1. Keep Customers Up-to-Date On Your Company: Twitter can be used in conjunction with or instead of email. While you will likely want to continue collecting the email addresses of your customers, having them sign up for company alerts on Twitter can save you both time and money. You no longer have to worry about sending out mass emails, spam and undeliverable email. Instead, you can update your customers simply and easily on Twitter. Write one message and all of your customers can read it instantly.


2. Offer Special Discounts and Advertise Sales: Encourage your customers to sign up for your Twitter alerts by offering specials only advertised on Twitter. This will help you build a captive community. They will encourage them to constantly be on the look out for your company’s updates because it can potentially save them money.


3. Create A Sense of Community: Social networking sites are so powerful and popular because they allow individuals to feel part of a community. Make your customers feel like a part of your family by placing a lot of value on Twitter. Let them know that they will be privy to “inside” information, special sales, products, promotions and discounts. Offer them information and resources that you know they will value. Also ask for their opinions and insights. If you build a community, your customers are more apt to become really involved which gives you the opportunity to make more sales.


4. Perform Market Research: Twitter is a great tool for market research. By simply using the search function, you can look up what people are saying about your company or products. Spend some time and find out what people like about your company and what can be improved. If you find someone who is unhappy with your product, attempt to contact them and see if there is any way that you can help them. If you can successfully resolve the problem you may be able to turn an unhappy customer into an endorser of your product or service.

Twitter has the potential to add a stream of cash flow to your internet marketing business. If used correctly, it can be a great tool to perform market research, create a sense of community around your business or product, offer special discounts, announce sales and keep customers (or potential customers) up-to-date on your company. Remember, social networking websites to not lend themselves to the “hard sell.” Therefore, avoid simply posting a link and saying “buy my product.” Instead, make sure that any product that you offer is done so in a way that appears to have your reader’s best interest at heart. Discuss the pros and cons and be honest when discussing what the product can do for them. If you over sell them or embellish, this will only hurt you in the long term. If you use Twitter wisely, it can be very beneficial to your business. If you use it incorrectly, it will only be a waste of time and effort.

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Article Tags: bottom line, conjunction, email addresses, friends and family, insights, market research, mass emails, networking website, promotions, savvy marketers, smart marketer, social networking sites, spam, time and money, twitter, undeliverable email



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