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10 Power Settings to Supercharge Your Website

10 Power Settings to Supercharge Your Website

Today people don't just want higher visitor clicks, they--wisely--want to turn visits into sales. If you want more traffic on your website and to, there are ways to supercharge it. Here are the top 10 power settings to supercharge your website.

Visits

The number of visitors not only indicates if your site is attracting people, but also if people are finding what they want. For instance, if people are going to your home page and then clicking off your site entirely, they probably don’t belong there. Check metatags, keywords, and ease of navigation.

Bounce Rate

If you have a high bounce rate, it means visitors are either not making it to the right website or they can’t find the right items once they are there. Very likely your content does not match your website. It could also be that your website has problems visually--have someone look at it and give you an honest critique.

Traffic Source

Google analytics is one of the favorite tools to find traffic sources. It will help you know what your clients want. For instance, if you are selling green and red widgets and people in the Midwest seem to prefer the green ones, you will know by the clicks and you will then be able to market more effectively to the Midwest.

Conversion Rate

You don’t want people just to visit--you want them to buy. Optimize your site, whether it’s the layout, content, or call to action on the sales page. Once you have made each change, keep track of sales and statistics to know which worked.

Navigation

In this age of easily-accessed pre-designed websites that are both clean and simple, there is no excuse for a muddy, confusing website. Clean it up, make it easy, and your visits will improve as people and web crawlers alike start to prefer it over your competition.

Logos

Keep your logo visible and clear. The upper left hand corner works best, since we read left to right and top to bottom, but centered is also very attractive with certain designs. It should be prominent but the main attraction--your product should remain the focus.

Site Description

Did you know that people decide in seven seconds whether to stay or leave your site? If you have a good description you will attract people who want to be there, and that may mean better conversion rates.

Keywords

Page content should contain the word or phrase people are going to use when they enter search terms to find websites like yours. Use this content on each page, but don’t overuse--web spiders are very smart and you could get booted from the search results for overuse.

Blog It

Another way to get more keyword terms into your site is the blog. You can use SEO principles (Search Engine Optimization) in your writing, as well as engage customers, keep them at your site for comment exchange and discussions, and build loyalty.

Content

Content is king. Use the best SEO principles you can to increase your clicks. If you are not a writer--and most people are not--hire professionals to write your content. You would be surprised how reasonable the cost is.

All of these power settings are time-tested ways of increasing your traffic and converting visits to sales. Work through them all for the best results.





10 Power Settings to Supercharge Your Website - To learn more about this author, visit Greg Gaskill's Website.

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John Power
John Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website

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With nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website

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Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website

George Ludwig
George Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website

Linda Richardson
Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website

Casey Gollan
Casey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website

Jay Kubassek
(Jay's Full Bio: EvanCarmichael.com/jaykubassek)  In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.

 

As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)

 

Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. 

 

Jay resides in NYC with his wife Jamie, son Milo and dog Cooper.  Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website


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Greg Gaskill
(Visit Greg's Website) Greg Gaskill, President, Mr-SEO.com. Helping businesses succeed online http://www.mr-seo.com 800-613-1821


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