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10 Power Settings to Supercharge Your Website

Written by: Greg Gaskill

Article Overview: Pages visited on your website, bounce rate, source of your traffic - these are just a few power settings that will supercharge your website.

10 Power Settings to Supercharge Your Website

Today people don't just want higher visitor clicks, they--wisely--want to turn visits into sales. If you want more traffic on your website and to, there are ways to supercharge it. Here are the top 10 power settings to supercharge your website.

Visits

The number of visitors not only indicates if your site is attracting people, but also if people are finding what they want. For instance, if people are going to your home page and then clicking off your site entirely, they probably don’t belong there. Check metatags, keywords, and ease of navigation.

Bounce Rate

If you have a high bounce rate, it means visitors are either not making it to the right website or they can’t find the right items once they are there. Very likely your content does not match your website. It could also be that your website has problems visually--have someone look at it and give you an honest critique.

Traffic Source

Google analytics is one of the favorite tools to find traffic sources. It will help you know what your clients want. For instance, if you are selling green and red widgets and people in the Midwest seem to prefer the green ones, you will know by the clicks and you will then be able to market more effectively to the Midwest.

Conversion Rate

You don’t want people just to visit--you want them to buy. Optimize your site, whether it’s the layout, content, or call to action on the sales page. Once you have made each change, keep track of sales and statistics to know which worked.

Navigation

In this age of easily-accessed pre-designed websites that are both clean and simple, there is no excuse for a muddy, confusing website. Clean it up, make it easy, and your visits will improve as people and web crawlers alike start to prefer it over your competition.

Logos

Keep your logo visible and clear. The upper left hand corner works best, since we read left to right and top to bottom, but centered is also very attractive with certain designs. It should be prominent but the main attraction--your product should remain the focus.

Site Description

Did you know that people decide in seven seconds whether to stay or leave your site? If you have a good description you will attract people who want to be there, and that may mean better conversion rates.

Keywords

Page content should contain the word or phrase people are going to use when they enter search terms to find websites like yours. Use this content on each page, but don’t overuse--web spiders are very smart and you could get booted from the search results for overuse.

Blog It

Another way to get more keyword terms into your site is the blog. You can use SEO principles (Search Engine Optimization) in your writing, as well as engage customers, keep them at your site for comment exchange and discussions, and build loyalty.

Content

Content is king. Use the best SEO principles you can to increase your clicks. If you are not a writer--and most people are not--hire professionals to write your content. You would be surprised how reasonable the cost is.

All of these power settings are time-tested ways of increasing your traffic and converting visits to sales. Work through them all for the best results.

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