Tweet

Avoid A Reputation Online Equivalent To The One Of A Real Life Jerk

Written by: Greg Gaskill

Article Overview: Currently, we live and survive in two very different worlds: a real one and a virtual one and both can be equally important depending on the situation and angle in which events are viewed or experienced.

Avoid A Reputation Online Equivalent To The One Of A Real Life Jerk

One even may support or complement the other, as is the clear case of companies developing websites to support their off- line activities and selling efforts, in hopes of reaching broader markets, opening new ones and intensifying their commercial image in whole.

And image is what this is all about. Taking good care of your reputation online will guarantee your website's success. A powerful image will enhance link building efforts, will attract loyal customers and win you top positions on search engine results.

We give you here a list of facts that will assure you a pristine reputation online, or at least, get you out of the jerk list:

- Be honest about your weak points. Recognize the deficiencies in your products, services and team members. Maybe you are not responsible for solving these issues, but being sincere and open about them will take you a long way when in need of standing firm to defend the company or your work.

Never, ever, hide when confronted with unsatisfied clients, bloggers or partners; instead, move one step forward and respond in an intelligent way; apologize if necessary and take any needed measures to ensure the issue is handled fast and without additional pain.

- Accept that everything leaks out. When talking about the internet, there are no secrets. Assume everything you write, say, comment, tape or even think will be posted online, so make sure you reveal clearly and comprehensively what can be communicated massively and this, basically, should be everything related to the business. If you do not have anything to hide, you do not have anything to fear.

- Project a professional appearance. Guarantee your website is the image of success in terms of design and content. Clients, investors, employees, journalists and partners will rate your professionalism based on your website. Think ahead and give them material to confirm your reputation; post every bit of information they could possibly request or desire and even what they will research by other means, like recommendations, reviews, videos and published news.

- Establish intelligent and enriching tools. There is nothing better to maximize your image online than to be open and share with your customers through a blog or forum. Join one or create one of your own, but make sure its tone is the right one. Whomever is in contact with your clients through this means should outweigh their responses carefully to maintain a professional image. A good idea is to designate a group of people to respond.

- Social networks can be a double- edged sword. You should be very attentive and choose the appropriate one to reach your market and share experiences with them. Center your choice in common points of interest and enriching influences. You can even create your company's social network and efficiently focus your communication efforts.

- Develop a respectful relationship with bloggers. They can significantly affect, positively or negatively, your reputation with their comments and opinions.

- Live up to Google. This search engine bases its results on high standards and everyone knows it and blindly trusts it, so make sure your content is worthy of appearing there.

- Confirm your reputation daily. It is easy through well- known websites and it ensures you react timely to any eventuality.

An integral company is open, honest and coherent. Its principles go hand in hand with its actions. Its main goal is client satisfaction with a passion to serve in the right way, sharing experiences and realities and maintaining a top level of quality and service. It talks the talk and walks the walk.

Related Articles
  Rich Jerk Marketing - A Different Approach to Marketing
  What to do when Someone says you Suck!
  Branding Yourself for Online Business Success
  Online business: Build a reputation
  Do You Have a “Reputation?â€�

Article Tags: bloggers, clear case, commercial image, deficiencies, desire, developing websites, investors, journalists, leaks, loyal customers, measures, move one, professional appearance, professionalism, reputation, search engine results, taking good care, team members



Related Forum Posts
The Second Life Platform - Greetings! I'm not sure how many of you have heard of or are sensitive to Second Life and its related entities. However, Second Life is a fantastic platform to mimmick real life business operations in a real currency based economy. There are plenty of successful stories for creative individuals, but I'd highly suggest doing your research and appreciating Second Life for what it is, and what it isn't.
Re: The Second Life Platform - [quote="JBunion":fhe23fsu]Greetings! I'm not sure how many of you have heard of or are sensitive to Second Life and its related entities. However, Second Life is a fantastic platform to mimmick real life business operations in a real currency based economy. There are plenty of successful stories for creative individuals, but I'd highly suggest doing your research and appreciating Second Life for what it is, and what it isn't.[/quote:fhe23fsu] Hi JBunion, I've heard about the site. So are you currently a member? And more importantly, have you tried to open a store front in that virtual world?
Re: Charge what you're worth - [quote="Tami Szabo":292ze3jd]People will pay you what you ask. Very few will ever up the price. You are the one who decided what you are worth. The key is that we believe our services are worth the price we are asking.[/quote:292ze3jd] Hi Tami, You're absolutely right. In "Think and Grow Rich", Jessie B. Rittenhouse says "For Life is a just employer, He gives you what you ask, But once you have set the wages, Why, you must bear the task. I worked for a menial's hire Only to learn, dismayed , That any wage I had asked of Life, Life would have willingly paid" (Napoleon Hill 35). I think the same can be said when setting prices on eBay or Craigslist, especially when people are trying to haggle you.
Picking a corporate lawyer - Hi Everyone, I was just curious to know what's the most important criteria a small business owner should look at when choosing a corporate lawyer? -Cost/hr? -Location? -Reputation/Referral? -Experience? -Personality? How did you pick your lawyer? And what's a fair price to pay per hour? Thanks
Re: Managing Your Brand - Yes that is why Reputation Management came into existence. When people search your business they shouldn't get anything that can harm your business image. It is better to keep a good image over each channel people are using.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Top Ten Home-Based Businesses

Starting A Set of Books

Are You Listening?

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.