Empowering the Customer
|
| Tweet |
|
Free PDF Download Community Pages and Good Landing Pages - By Greg Gaskill |
Working in the field of SEO, I do get my fair share of calls or requests for quotes for those who know relatively little about the industry and view it as, seemingly, "black magic" performed by unwashed brainy geeks in their dingy basement. I could easily play this into my hands, essentially "wow" the customer with overly-technical jargon they might not understand in some attempt to keep them in the dark and get them to bite on our expertise and simply hope we know what we're doing...but I don't.
While the "how" and even "what" of SEO can be pretty complicated and confusing to the inexperienced, the "why" isn't if explained well. In fact, the "why" (not as in "why use SEO" but "why use certain SEO strategies in particular cases") is simply a measure of understanding a company's business model, their industry, and the desired goals they have. Once I investigate a case and begin to make recommendations, I openly discuss and explore the "why" in the case of an individual client so they understand my rationale but most importantly can connect the dots themselves and feel better about making a final decision. Depending on their familiarity with SEO as a whole, I'm willing to walk them down the path of explaining everything in deeper detail, but I want every customer to at least know WHY we're doing x, y, and z...and make them feel more knowledgeable and comfortable in the process.
This approach of course can and should be used for a myriad of different kinds of business and industries. If a customer wishes to contract or hire you for your services, chances are they don't know your area of expertise very well at all, or in the very least don't have the time to commit to it themselves (and most times when a customers cites the latter, the former is in play to an extent as well). As you begin to assess an individual situation and the time is right to deliver a proposal, be willing to disclose with the customer as much as they're willing to hear about the "why"; not so much to justify the costs, but to help walk them through finalization by keying them in your thought and work process. It will add value to what you already do, and help release any apprehension felt by the customer.
Related Articles
|
Free PDF Download Community Pages and Good Landing Pages - By Greg Gaskill |
|
About the Author: Greg Gaskill RSS for Greg's articles - Visit Greg's website Greg Gaskill, President, Mr-SEO.com. Helping businesses succeed online http://www.mr-seo.com 800-613-1821 Click here to visit Greg's website. Is Infodumping killing your conversions Who is in Your Social Network Revamp to Revenue 5 Ways to Turn on the Profits for your Website Marketing In A Poor Economy Empowering the Customer |
Related Forum Posts
Share this article. Fund someone's dream.
Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva.
Over $50,000 raised and counting - Please keep sharing! Learn more.
Featured Article
Trending Articles
|
|
Like this page? PLEASE +1 it! |
Newsletter
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Popular Articles
10 Hot Small Business Trends
Top 5 Tips for Better Online Ads
Why Does My Photo Print So Badly
10 Hot Small Business Trends
Top 5 Tips for Better Online Ads
Why Does My Photo Print So Badly
Suggestions
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.







