Feeling Out-Twittered?

The Twitter phenomenon sweeping the nation is

gripping the information starved social networks in a constant stream of

updates, up to the moment 140 character micro blogs that capture a slice of

news and pass it along to followers. This is great for business owners looking

for a new way to connect with their market, to give information to their

customers and even become instant selling tools, but how do you make your Twit

stand out among all the others in a barrage of updates?

First go back to the basics. You must be remarkable, either in product, service

or information that you choose to pass along. When you Twitter your followers,

you want them to know that anything you pass along is going to be valuable or

informative or entertaining, hopefully while informing. As a business owner,

you never want to post a boring Twitter post, you never want to be inane or

worse, completely forgettable. Your post needs to be worth passing along. It

needs to be noteworthy, so that when a post comes from you, your followers read


That's a ton of information to pack into one 140 character sentence, isn't it?

Relax, Twitter is a great tool to stay in touch with your customer base, and it

just involves some careful planning. Don't info-dump on your followers. While

you may have a lot of information to impart, if you can crunch it down to one

simple sentence, then you need to revisit what you want to say. It's been

phrased as a unique selling proposition when you apply the formula to the

business (Why are you in business?) but you can use the same formula for your

post- boil it down to a simple sentence that makes them want more, and produces

an action. The action is usually a click through or visit to your blog where

you can expound on your idea at length.

If you don't have the time to write original content for your business blog,

you could spend time combing the Internet for articles of value for your

clients. Again, find the USP for your audience, and tweet them with it. You can

use your blog as a portal, so that your customers get used to visiting your

site first, before you link them to another article at another site. This task

does not have to be time consuming. You should be reading about your clients,

customers and market to keep up to date, and when you run across something

interesting, Tweet it.

The next thing you can do is create an RSS feed for your largest clients so

that when they're mentioned in the news, you can tweet your followers to check

out the article. How appreciative do you think your client would be that you're

promoting them to your list? This builds depth to the relationship and can

create additional sales opportunities by putting you on the forefront of your

clients mind. A business owner can also direct message people they follow on

Twitter who have provided information they find valuable. Making that kind of

connection can lead to powerful joint venture partnerships, mentor

opportunities, or additional clients based on being mentioned in their future

tweets. As a business owner you know how valuable feedback can be, and you're

searching for clients to have a conversation with, so as you follow people on

Twitter, you should be the kind of follower you wish to have.

Twitter is just a few years old and is evolving. Keep a log of your Tweets as a

reference throughout the year, and use it to adjust your marketing calendar. If

you notice something occurs over a certain quarter, make plans for that quarter

the following year and be prepared. The key to successful Tweeting is to follow

a set plan, be an invaluable resource to your followers and don't abuse the

right to communicate with them.


Greg Gaskill, President, Mr-SEO.com. Helping businesses succeed online http://www.mr-seo.com 800-613-1821

Go Deeper | Website

Have a question for Greg?

* Required information
Email Address:
(never displayed)

Your question or comment:
Human? Is it true or false that green is a number?
Enter answer:
Tell me when Greg responds to me.
Remember my form inputs on this computer.


New Graphic
Subscriber Counter