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How Often Should You Write in Your Blog?

Written by: Greg Gaskill

Article Overview: It is important to have a plan when starting a business blog. Make sure your blog is current AND interesting.

How Often Should You Write in Your Blog?

When a person or company begins writing a business blog, it can be difficult to know how often you should share information with your readers. While it may seem that you are well served to update your blog as often as possible, you may find that this is not only incredibly taxing, but posts can become repetitive and uninteresting. Conversely, if your blog is not updated often enough, readers will cease to regularly visit your site and search engines will not rank your blog highly.

Unless your blog covers up-to-the-minute news, and you have a dedicated staff to keep the blog updated, it is unnecessary to post to your blog more than once each day. Preferably, the blog should be updated at the same time each day, which will give loyal readers something look forward to and will give your blog a sense of continuity and professionalism. The best way to achieve this is to generate a number of blog posts in advance, having them ready to publish when they are needed.

If you do not think you have enough information to share with readers each day, think not only of readers but also of the search engines that index the keywords in your blog in order to determine rankings. High rankings in search engine results are one of the best ways to attract new visitors, and by creating content that caters to these search engines, you are much more likely to see results. When creating these keyword driven pieces, however, do not forget about content. Though the pieces you build are primarily made for search engines, they should be readable to blog visitors and should share real information.

Keep in mind that creating a blog that is only built for keyword searches is unlikely to achieve the results you desire. While SEO driven content may generate visits to your blog, if readers are not satisfied with the substance of the site, they will not return. Depending on the type of blog you host, you simply may not have enough content to realistically expect to update each day. In this case, it is better to have fewer posts with meaningful content than to have redundant pieces that will drive visitors away. Even in this situation, you should update your blog no less that once each week, remembering that with fewer posts each one must be meaningful and give the reader a good reason to return. You should also make it very apparent on the front page of your blog the exact day each week that the new posts will appear. This will keep visitors from becoming frustrated when they visit your blog each day and see no new activity.

Ideally, before you even begin a blog you will have several posts written, which will give you some idea of the amount of content you can realistically create and the amount of time it takes to write these posts. Knowing this information in advance, you can easily determine the frequency with which you can update your blog.

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Article Tags: div, endif, fareast, footer, gte, loyal readers, minute news, mso, orphan, paper source, professionalism, search engine results, search engines, sense of continuity, style definitions, times new roman, xml, zoom



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Re: Quote of the Day - "Have the courage to follow your heart an - [quote="GT Bulmer":102twzd2]Hi, Evan: I haven't yet managed to capitalize on the longings of my heart as successfully as Jobs did[/quote:102twzd2] Hi GT - I woke up thinking about this post and I have a challenge for you for May if you're up to it. Here it is: Write the blog post / article you were born to write. Write something that you can pour your heart and all your passion into. Write something where you can change the life of the person reading it. Write something where if you look back in 10 years you'll be really proud of what you created. Can you do that? I'd love to read it (and I bet a lot of others will too!)
Re: Best Internet Marketing Strategy - Hi David, I agree about the Blogosphere. You have a smaller group that Blog, but do so on the premise that they think they should, but have never really considered the purpose of their Blog. Then I think there are a few SEO or Internet Marketing types that see Blogging as just another link building strategy. But the largest group of Bloggers, tend to be people who enjoy writing and discussing their topics of interest. Blogging is good for link building, but the true Blogger is a breed apart from the rest. They want to dialog, to debate, to have feedback and they are very willing to link to other worthwhile conversations that are relevant to their topic. I agree with you. These group of Bloggers obviously are passionate about their writing and together, they create huge conversation trails interactive and travel from Blog to Blog. But the evidence is clear with this group that loves what they write about. With comments enabled on a Blog and having a Blog tuned to a specific purpose you already have the evidence of original Social Media.
Re: Link Building Tactics - Here is a list of link building tactics to consider: * Build and host useful tools * Offer testimonials on complimentary services * Widgets (and submit them to directories) * Cross link web sites that you own * Write reviews * Promote content on social news sites * Article Distribution * Submit Blog & RSS Feed to Directories * Directory Submissions * Ads on search friendly sites * Sponsor newsletters archived to the web * Job listings * Forum Signatures * Classified Ads
Re: Alexa Ranking Goals - That's great GT! What method did you use to put up the Entrepreneur Blog Network in your Wordpress Blog? We're always looking for the easiest methods to help bloggers who are not techies get involved.
EvanCarmichael.com suggestion - Maybe I missed it but I would like to suggest that a Blog be created to support the Forum. The idea is that in the blog you put in snippets of some of the biggest conversations with a 'read more' link to the forum itself. Setting up the Blog and clipping some conversations onto it wouldn't take very long.


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