How To Implement Article Marketing
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Free Download - Using Social Networking To Your Company's Advantage By Greg Gaskill |
People are more savvy than ever when it comes to
advertising; many can see a commercial from a mile away. Therefore, blatantly
advertising your product or service just won't achieve the kinds of results
that it used to. Today, a more nuanced approach is definitely in order. One of
the best ways to tackle this problem is by using article marketing as a part of
your advertising technique. However, writing up an article here and there
really isn't enough - the way you go about doing it is incredibly important.
Find Your Market
Before you write any articles - or have someone else do it - it is important to
locate your audience. Slapping an article on your website is well and good, but
how do you know who will actually be reading it? If the right people don't read
your content, then it will go to waste. The trick is to find places online
where people who are interested and involved in your industry "hang
out"; this may be through social networking websites or various other online
communities. Create a presence within such a place, and then slowly begin
introducing your articles.
Write With Authority
No matter what industry you work in, always create content that is
authoritative and informative. Always keep in mind that you are not creating an
advertisement in the traditional sense; rather, you are creating compelling
content that will draw readers in so they will want to learn more. When you
have gained people's respect, they are much likelier to be responsive to your
advice and any products or services that you have to offer.
Being prolific is very helpful when it comes to doing article marketing. If you
can aim to produce at least one or two quality articles per week, then you will
be way ahead of the game. Internet readers can be incredibly fickle, and you
need to constantly work to maintain their interest. If you fall off the map for
a week or two, you can lose a huge chunk of your readership. Although creating
quality content is important, it's better to post an imperfect article from
time to time than to post nothing at all.
Communicate With Your Readers
Although you want to present yourself as an expert as much as possible, you
should not close yourself off to feedback or constructive criticism. If people
get the impression that you are thin-skinned or unwilling to debate various
topics, they will invariably be turned off. A willingness and encouragement of
feedback demonstrates that you are well versed enough in your area of expertise
that you have no problem discussing it with others - this can give you an added
boost of believability and authority.
To encourage feedback to the articles you write, always prominently display
contact information like your email address and website URL. On sites that
permit it, moderated comments can also be a great way to get a discussion
going. Many people are just looking for a place to debate the topic they are
interested in; making your site such a spot can only help your cause. Being
open and communicative is a great way to enhance your expertise and to use
article marketing to maximum possible effect. Let readers know that you're
willing to hear their point of view, and they will respect you that much more.
How To Implement Article Marketing - To learn more about this author, visit Greg Gaskill's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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