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Revamp to Revenue: 5 Ways to Turn on the Profits for your Website
Written by: Greg GaskillArticle Overview: Setting goals for your website is just one of the ways you what you want your visitors to do and in order of priority. From this you can then make certain elements more prominent, and minimize others.
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Free Download - Community Pages and Good Landing Pages By Greg Gaskill |
Revamp to Revenue: 5 Ways to Turn on the Profits for your Website
With today's economy the way it is, more and
more business owners need to evaluate their website, and revamp it to turn it
into a presales tool, or lead generation machine, or even a revenue producing
cash cow. Can it be done? Of course it can, it just takes a few simple tweaks
to turn on the profits with your website. In the past, there was so much
business to go around, anybody could put up a webpage, and hope for the best.
Not anymore. Now your website needs to be crisp, clean and focused with laser
like precision on your niche market. If you don't have a niche yet, take some
time to identify your three classes of customers, and create a unique website
for each of them. This can be as simple as additional pages in your directory
that are customized for each group of customers, the frequent buyer, the first
time visitor and the clients you want to convert to lifelong customers.
The first step to revamping your website is to determine the goal of the page.
If you want visitors to take an action, then each portion of the page should be
a process to move them toward that action. Feature benefits that your customer
finds important. A lot of businesses fail here because they spend too much time
promoting features and what they consider important about their product. Here's
the secret: your customer doesn't care. They don't care about bells and
whistles, they only care about what you can do for them. So tell them. Be point
specific and limit the page to one or two salient points. K.I.S.S. it, always.
The second step is to remove everything that doesn't matter. You need a short
testimonial or three that speaks to the specific benefit, but don't feature the
whole story. Pick an awesome customer story, pull the pertinent quote and
feature it with a link so they can click and read the rest of the story if the
visitor so chooses. Remember that white space is your friend, action verbs move
the pace forward toward the goal. Be simple. Be direct. Remove the rest.
The third step is utilizing landing pages that are targeted to your niche
market. The landing page has a specific goal that is unique to your niche, and
may involve a free premium, such as a video course or eBook or free newsletter
to give away. Each landing page can be customized to the niche you serve, and
you have the right to change it up and test which layout draws the best
response.
The fourth step is to always have a giveaway. Your giveaway should be
remarkable, it should be worth talking about, it should be something visitors
will want to forward to their friends and family, something they want to talk
about at the water cooler the next morning. Make your giveaway the top ninety
percent of the best information you have. Your visitors will think, "Wow,
if this is what they give away, I wonder how much better it is when they charge
for it!"
Finally, add a blog to your site and fill it full of valuable information every
single day. Become a resource your clients can rely on for truth, honesty and
information they can use to build profit or create a better life. A blog is a
way to start conversations with your clients, which can help develop new
product lines, or introduce new ways to monetize your existing products that
you may not have considered.
If you follow these five simple steps, you can turn your website into something
more than a static boring online brochure. You can turn it into a destination
that your clients and customers visit again and again to gather more
information and to learn how they can do more business with you and increase
your revenue fast.
Article Tags: action feature, business owners, cash cow, customer doesn, endif, fareast, feature benefits, frequent buyer, generation machine, gte, lifelong customers, mso, niche market, orphan, paper source, span style, style definitions, style font, time visitor, times new roman
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About the Author: Greg Gaskill RSS for Greg's articles - Visit Greg's website Greg Gaskill, President, Mr-SEO.com. Helping businesses succeed online http://www.mr-seo.com 800-613-1821 Click here to visit Greg's website Should your Small Business go Viral Revamp to Revenue 5 Ways to Turn on the Profits for your Website PayPerClick Advertising How long should a campaign last Why Unique Content is Important Marketing In A Poor Economy |
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