Revamp to Revenue: 5 Ways to Turn on the Profits for your Website
Revamp to Revenue: 5 Ways to Turn on the Profits for your Website
The first step to revamping your website is to determine the goal of the page. If you want visitors to take an action, then each portion of the page should be a process to move them toward that action. Feature benefits that your customer finds important. A lot of businesses fail here because they spend too much time promoting features and what they consider important about their product. Here's the secret: your customer doesn't care. They don't care about bells and whistles, they only care about what you can do for them. So tell them. Be point specific and limit the page to one or two salient points. K.I.S.S. it, always.
The second step is to remove everything that doesn't matter. You need a short testimonial or three that speaks to the specific benefit, but don't feature the whole story. Pick an awesome customer story, pull the pertinent quote and feature it with a link so they can click and read the rest of the story if the visitor so chooses. Remember that white space is your friend, action verbs move the pace forward toward the goal. Be simple. Be direct. Remove the rest.
The third step is utilizing landing pages that are targeted to your niche market. The landing page has a specific goal that is unique to your niche, and may involve a free premium, such as a video course or eBook or free newsletter to give away. Each landing page can be customized to the niche you serve, and you have the right to change it up and test which layout draws the best response.
The fourth step is to always have a giveaway. Your giveaway should be remarkable, it should be worth talking about, it should be something visitors will want to forward to their friends and family, something they want to talk about at the water cooler the next morning. Make your giveaway the top ninety percent of the best information you have. Your visitors will think, "Wow, if this is what they give away, I wonder how much better it is when they charge for it!"
Finally, add a blog to your site and fill it full of valuable information every single day. Become a resource your clients can rely on for truth, honesty and information they can use to build profit or create a better life. A blog is a way to start conversations with your clients, which can help develop new product lines, or introduce new ways to monetize your existing products that you may not have considered.
If you follow these five simple steps, you can turn your website into something more than a static boring online brochure. You can turn it into a destination that your clients and customers visit again and again to gather more information and to learn how they can do more business with you and increase your revenue fast.
Revamp to Revenue 5 Ways to Turn on the Profits for your Website - To learn more about this author, visit Greg Gaskill's Website.
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With today's economy the way it is, more and more business owners need to evaluate their website, and revamp it to turn it into a presales tool, or lead generation machine, or even a revenue producing cash cow. Can it be done? Of course it can, it just takes a few simple tweaks to turn on the profits with your website. In the past, there was so much business to go around, anybody could put up a webpage, and hope for the best. Not anymore. Now your website needs to be crisp, clean and focused with laser like precision on your niche market. If you don't have a niche yet, take some time to identify your three classes of customers, and create a unique website for each of them. This can be as simple as additional pages in your directory that are customized for each group of customers, the frequent buyer, the first time visitor and the clients you want to convert to lifelong customers.
The first step to revamping your website is to determine the goal of the page. If you want visitors to take an action, then each portion of the page should be a process to move them toward that action. Feature benefits that your customer finds important. A lot of businesses fail here because they spend too much time promoting features and what they consider important about their product. Here's the secret: your customer doesn't care. They don't care about bells and whistles, they only care about what you can do for them. So tell them. Be point specific and limit the page to one or two salient points. K.I.S.S. it, always.
The second step is to remove everything that doesn't matter. You need a short testimonial or three that speaks to the specific benefit, but don't feature the whole story. Pick an awesome customer story, pull the pertinent quote and feature it with a link so they can click and read the rest of the story if the visitor so chooses. Remember that white space is your friend, action verbs move the pace forward toward the goal. Be simple. Be direct. Remove the rest.
The third step is utilizing landing pages that are targeted to your niche market. The landing page has a specific goal that is unique to your niche, and may involve a free premium, such as a video course or eBook or free newsletter to give away. Each landing page can be customized to the niche you serve, and you have the right to change it up and test which layout draws the best response.
The fourth step is to always have a giveaway. Your giveaway should be remarkable, it should be worth talking about, it should be something visitors will want to forward to their friends and family, something they want to talk about at the water cooler the next morning. Make your giveaway the top ninety percent of the best information you have. Your visitors will think, "Wow, if this is what they give away, I wonder how much better it is when they charge for it!"
Finally, add a blog to your site and fill it full of valuable information every single day. Become a resource your clients can rely on for truth, honesty and information they can use to build profit or create a better life. A blog is a way to start conversations with your clients, which can help develop new product lines, or introduce new ways to monetize your existing products that you may not have considered.
If you follow these five simple steps, you can turn your website into something more than a static boring online brochure. You can turn it into a destination that your clients and customers visit again and again to gather more information and to learn how they can do more business with you and increase your revenue fast.
Revamp to Revenue 5 Ways to Turn on the Profits for your Website - To learn more about this author, visit Greg Gaskill's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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