Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

Using Social Networking To Your Company's Advantage

Using Social Networking To Your Company's Advantage

If you have paid even the smallest amount of attention to emerging trends in online business marketing, then you have surely heard about social networking websites like Facebook. These sites' primary function is to keep people connected to the family, friends and coworkers in their lives. The interface of a site like Facebook is quite clean and clutter free; it is also very fluid and intuitive, allowing people to share items of interests with their friends; post pictures; and comment on practically anything imaginable while doing so.

To remain competitive, then, it is important that you give your company a presence on a site like Facebook. Setting up a basic account there is free; however, just the act of opening an account on Facebook by no means guarantees any sort of immediate gains. Adding people to your friends' list can be onerous and quite time consuming, but when done correctly, you will have a large and varied selection of people to share your message with in an easy, unobtrusive way.

Being unobtrusive is, in fact, one of the biggest draws to a site like Facebook. Unlike many other sites that scream at you with loud ads and effects, Facebook relies on understated, clean cut appearances to make itself heard. The same goes for people who participate on the site; those who choose to buck the prevailing trend and spam their friends almost always end up getting blocked - the same as, essentially, hanging up the phone on an irritating telemarketer.

When marketing your business using a site like Facebook, the last thing you want to do is alienate your customers by getting in their faces and lambasting them with news about your products and services. Study how others communicate on the site to get a feel for how to subtly get your point across. The goal is to keep the friends that you have - and to keep them from blocking status updates and other news from you. Therefore, keep the information relevant, interesting and not annoying.

Selling your company image and expanding your customer base are great goals to have when setting up a Facebook account for your business. However, like any other type of advertising, make sure you are adding people who would truly be interested in what you have to offer. Familiarize yourself with how to search through people on Facebook to narrow down your results to the demographics that matter most to your company. Add easy to use buttons on your main company website so that visitors can add you on Facebook with a simple click of the mouse button.

In addition to interacting with existing and potentially new customers, Facebook is an excellent resource for keeping in the loop as far as your company's industry goes. Therefore, make sure to add peers from within your own industry to keep yourself as up to date as possible on any emerging trends or important news. This is also a great way of getting new ideas for conducting yourself on Facebook; see how other companies are going about it to find innovative new ways of using Facebook to its best possible effect.

By taking your time when joining a social networking site like Facebook, you can use it to maximize your company's marketing efforts. Learn how to become a part of the culture on these sorts of sites, so that your company fits in. At the same time, keep it interesting so that your message doesn't get drowned out. Strike a good balance, and you will see huge payoffs.





Using Social Networking To Your Companys Advantage - To learn more about this author, visit Greg Gaskill's Website.

Like this article? Share it with your friends

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback
Anne Barr
Anne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website


To learn more about the Evan Elite Author Program please contact us.

About The Author


Greg Gaskill
(Visit Greg's Website) Greg Gaskill, President, Mr-SEO.com. Helping businesses succeed online http://www.mr-seo.com 800-613-1821


Greg Gaskill is a Platinum author on EvanCarmichael.com
About The Author

View Author Blog
View Author Blog

View Author Video
View Author Video

Free Downloads


Greg Gaskill's

Complete
List Of
SEO
Articles

Name
Email
If you enjoyed this article, get Greg Gaskill's Complete List of SEO Articles For FREE!

More Greg Gaskill
Using Twitter to Launch Products or Web Sites
Marketing In A Poor Economy
Avoid A Reputation Online Equivalent To The One Of A Real Life Jerk
Spreading yourself too thin in Social Media
PayPerClick Advertising How long should a campaign last
The Wild Wild West Of The Business World
Feeling OutTwittered
Who is in Your Social Network
Are Your SEO Efforts In Line With Your Marketing Strategies
Your Website Should Be Profitable Not A Drain
Free Downloads


 
 
 


Evan Elite Authors
Cheryl Matthynssens  
Casey Gollan  
Dave Kurlan  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video

Business Opportunities
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"

How to Start An Online Business

Click Here To Learn More
Business Opportunities



Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Buying 2.0 Icon Buying 2.0
Leadership Assessment Icon Leadership Assessment
Winning Sales Letter Icon Winning Sales Letter
Business Checkup Icon Business Checkup
Partner Questionnaire Icon Partner Questionnaire
Free Downloads - Complete List

Entrepreneur Tools and Guides
Top 50 Blogs For Startups To Watch In 2008
Top 50 Blogs For Startups
Top Blogs To Watch In 2008
 
Email The Reporters
Email The Reporters
Press Release Builder
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Alice Ocran Cape Coast, Ghana,
Alice Ocran
Cape Coast, Ghana
SEO For Africa

If I Were A Startup...
Lisa Shepherd, $335k to $1.1 Mil in 2 years
Lisa Shepherd
$335k to $1.1 Mil in 2 years
John Zarei and Shaan Parekh , $516k to $1.5 Mil in 2 years
John Zarei and Shaan Parekh
$516k to $1.5 Mil in 2 years
If I Were A Startup... - Complete List

Famous Entrepreneurs
Chris De Wolfe Tom Anderson, MySpace
Tom Monaghan, Domino's Pizza
Tom Monaghan
Domino's Pizza
Famous Entrepreneurs - Complete List

Entrepreneur Advice
Zig Ziglar, See You At The Top
Zig Ziglar
See You At The Top
Ask Michael Gerber, Reader Questions
Ask Michael Gerber
Reader Questions
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     Networking
By Gal Baras
     Power to the People in the Business
By Gal Baras
     Emotional Intelligence in Business
By Gal Baras

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

More Evan Carmichael
More Information