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Using Twitter to Launch Products or Web Sites

Written by: Greg Gaskill

Article Overview: The power of Twitter as an outreach tool.

Using Twitter to Launch Products or Web Sites

Twitter has become a vital communications tool in recent years. Used by individuals in their day-to-day lives as a method of staying touch through personal computers as well as mobile communication devices, Twitter has also proven itself to be invaluable to business owners. Companies such as ComCast, Southwest Airlines, Wachovia, and Whole Foods Markets use Twitter to disseminate information to customers and to field customer questions. Even sports teams, like the Chicago Bulls and the San Diego Chargers have joined Twitter to pass out news and special offers to their fans.

Though a relatively young device in the communications world, Twitter was founded in 2006, Twitter is one of the most popular instruments for reaching out to people all over the world. The company does not release the specific number of accounts, but some estimates state that Twitter has more than 6 million registered users, with that number growing on a daily basis. It is also estimated that Twitter receives about 55 million monthly visits from its 6 million users. Twitter is also said to be the fastest growing amongst the most popular social networking sites, such as Facebook and MySpace.

It has also been said that Twitter is among the most reliable methods of reporting and receiving important news and updates from emergency response teams and organizations such as the American Red Cross. Twitter has been used to update information about spreading wild fires in California and Australia, in order to keep emergency responders aware of conditions as they change. Twitter has been used to notify the public of potential health hazards and to notify its users of news in the most up to the minute method available.

The draw of Twitter comes from its ease of use from mobile devices, the quick bursts of data, and the ability to search for key terms. A company need not be known by its name alone; if a user wishes to search for an aspect of a specific company, it is easily found through Twitter's convenient search tool, making businesses more likely to see traffic and gain followers from their Tweets. And because Twitter is primarily used through mobile communication devices, users often search for keywords that are of the greatest importance to them, meaning that when they reach a business listing that is meaningful to them, they are very likely to remain loyal followers.

Due to the dynamic growth of Twitter and its far-reaching audience, it has unmatched benefits for those wishing to advertise services, products, or web sites. The users of Twitter receive immediate status updates when they follow companies, which means they have access to the latest news and special offers from businesses within seconds of the original Twitter posting. Better still, companies who wish to begin advertising their business on Twitter can do so for free, meaning the only expense they might have is the time spent planning and executing the Twitter marketing scheme.

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Related Forum Posts
Advertising is the essential - Yes, for sure without advertising there is no world of Market. In this busy world no one is having time to know about the products on there own. The only way they get to know the products are Ads. Many of them get attracted to the Products by the way there are promoted in the Ads. Products ranging from 1 Rupee to 1 Lac is getting Promoted. It’s enssential
Ladies Who Launch book party - I'm only abouat 6 hours from DC... but I'm not going to be able to make the signing... I wish 'em well, however. Anyway, I check their website periodically to see what's happening, and here's the press release for it: We've written about you in our book and now are thrilled to meet you in person! Our book LADIES WHO LAUNCH: Embracing Entrepreneurship & Creativity as a Lifestyle (St. Martin's Press; May 1, 2007; $24.95) has come out and we are coming to Washington, DC to celebrate you, women who want to say "YES!" to their dreams by launching a business, project or life! We'll be at Barnes & Noble, 555 12th St. NW, Washington DC, on Wednesday, May 9, 2007 and we would be honored if you would come out and meet us and the extraordinary ladies of the Washington, DC Ladies Who Launch Incubator program. We have invited several special guests including: Priscilla Stephan: Founder of Bakana Style Kalle Diarra: Founder of Arbre De Vie Products These ladies will talk more about how to launch, and, why launching, whether for entrepreneurial reasons or just for fun, leads to a happier, more fulfilling life. Being around like-minded, inspiring women is one of the best ways to get you moving toward your goals and dreams.
Re: Using Twitter To Double Your Traffic? - I'm sure in many cases Twitter sends more traffic than Search Engines because most people don't have good enough SE rankings to get SE traffic. But anyone can get Twitter traffic. The problem is that Twitter traffic won't convert for the most part and SE traffic will. I'd venture to say that 98% of the time getting just 100 visitors from search is better than getting 2000+ from Twitter.
How to Use Twitter to Market Products? - How do you use Twitter to market products? Has the Twitter route given you good results? Please share your experience and ideas on how to use Twitter to take a product to the customers. Thank you in advance.
Re: Social Media Works If You Do It Right... - Hi Michelle, Ah, but it seems hashtags are still being used by a lot of people - including Twitter! So I would still use them for your keywords. It's just that if you are searching for something on Twitter you can either go the #hashtag route, or do a direct search on the Twitter homepage. I guess you could use #hashtags when searching on the Twitter homepage as well! DH


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