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Your Website Should Be Profitable - Not A Drain!

Written by: Greg Gaskill

Article Overview: When the components of a successful website come together the results are amazing, if not they are disappointing. Most companies do not see the potential in websites and often put them up without thinking them through to profitability. It is no wonder so many fail in revenue generation.

Your Website Should Be Profitable - Not A Drain!

Anyone who owns a business knows how important it is to have a presence on the web. This has been true for years, and is more true today than ever before. Companies who fail to have a well designed website or other presence on the Internet miss out on many great opportunities which their competitors gladly scoop up. However, simply slapping together a page or two online is not all that should matter to you in getting your business attention online. Rather, your site should serve two purposes: as a place for potential customers to learn more about your company and its products, and as a means of generating additional revenue for your bottom line.

Your Company Website Should Not Be A Costly Proposition

Depending on what sort of website you have in mind, having one professionally designed can run you a great deal of money. Getting the layout, graphics and overall look that you want can add to that initial price, putting you in the red quite a bit. Then there's registering the right domain name; if the one you want is quite popular, that might cost you a pretty penny. Finally, paying for web hosting for your site can also be a large monthly bill. When all is said and done, you stand to be out quite a bit of money once your site is successfully up and running.

However, when done properly, a website should begin paying back all of those initial costs. Business owners need to not only find a professional company for the design and initial implementation of their website, but they need to hire a marketing firm to help them come up with proven strategies for making money off of the website at the same time. Remember, everything that you put into your company website should be paid back in no time at all - as long as the right measures are put in place.

A Business Website Should Be An Opportunity For Company Growth

Your business website can help your company's bottom line in a couple of key ways. Firstly, it can obviously help expand your customer base by bringing its goods and services to the attention of people who otherwise would never have heard about it. This is the most basic approach to making money with a website, and it is certainly a very relevant one. But what about a website that actually earns money on a monthly - or even daily - basis, all on its own?

If you incorporate proven search engine optimization techniques into the design of your website - especially by including a blog on it that is continually being updated with fresh, well written content - you can actually make money from your company website through well placed ads. By hitting the ground running once your website goes up - i.e., by immediately finding a focus and theme for a blog or other content on your site - you can, over time, make your website a hub of interest within your industry.

After a while, when people search for topics related to your company and what it sells or provides, your site will turn up in many results. In turn, people will arrive at your site, increasing your traffic. More and more ads on your site will be clicked on, generating a good deal of passive income for your business that you'd otherwise never earn. It truly is a win-win situation!

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Article Tags: bottom line, costly proposition, div, domain name, endif, fareast, footer, gte, initial price, money, mso, orphan, paper source, presence on the web, pretty penny, style definitions, times new roman, xml, zoom



Related Forum Posts
Re: what position to request? - Hi Michael, Great suggestion from David, or you could try something around a design consultancy, How about Website Design Consultant, Design and Development Manager, Website Support and Development Manager or maybe Internet Business Development Consultant. Ultimately whatever you are comfortable with and good luck for the future, Mal.
Re: How can I promote my site? - There are various useful techniques for promoting a website. In SEO the techniques could be "white hat" and "black hat" techniques. White hat techniques includes following techniques to promote website as per the search engine rules. - Search Engine Friendly Tags - Website submission to Search Engines - Website Submission to Social Sites (Like twitter, Facebook) - Articles Promotion & Press Release Promotion - Quality Directories promotion - Contribution to Blogs, Forums Black hat techniques can reduce website strength in the search engine and can treat site as spam that could be following. - Keywords Stuffing. - Hidden Links - Maximum Links of unknown sites.
Re: Top 5 Magazines For SEO - Hi, Thanks for the links GT, I already subscribe to Website Magazine but must admit that is the only one. Maybe I shoud cast my net a bit wider to see what the others have to offer, regards, Mal.
Re: Most and Least Profitable Businesses to Start - I can say something about the "Least Profitable Businesses to Start" when someone thinks about creating a product before knowing what the market really wants. This happens more often than people realize. People often get trapped into coming up with something it might work but if the market doesn't want that kind of stuff, no matter how innovative the idea may be, it'll turn bad. Like I might be able to come up a way to "... store all of my spam emails into one junk box and keep it stored on the web forever!" -- hey, who wants that kind of stuff.
Never give an excuse - [quote="Sebastien":3d3trrkv]I had an issue once with the Tacone franchise. I called a local location about 5 times and left voicemails every time to have someone call me back because I wanted them to cater a little get together I had. Nobody ever returned my call. I went straight to the website (the franchisor site) and complained that if they were not interested in doing business with me, SubMarina or another sandwich shop would probably be glad to. About an hour later I had a call from the Tacone franchise Area Developer in San Diego, telling me he just took over this territory and he was aware of problems at this particular location. He was really apologetic and knew there was a problem. I thanked him for calling me back so quickly and told him I would probably never buy from them anyways (I am a very snobby customer. When I pay for something, I like to be taken care of). A day later, I get a phone call from the local franchisee (whom I actually knew since we had done business together), explaining how busy he was that he couldn't return my call earlier. I was so chocked! What kind of business is that? I thanked him and told him I will never buy Tacone again. Well, I ended up buying Tacone again because it's so good but I never want back to this one location.[/quote:3d3trrkv] Hi Sebastien, I see where you're coming from and I've stopped going to a particular Kelsey's franchise because of their slow service. We waited more than 50 minutes for our entrees and the manager could only tell us that they were "busy". Well to add to your point, retail expert Doug Fleener says "Profitable Retailers always put the customer first. First before the tasks associated with operating the business. First before profits...First in everything the company does...No one is really interested in how busy you are. In fact, giving an excuse can be insulting. When you say, 'I'm just so busy,' it implies that the other person isn't" ("The Profitable Retailer" 69 & 70). The Tacone franchise you originally called should've arranged for at least someone else to touch base with you if they were too busy themselves to do it or suggested a better time to discuss business.


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