Greg Gaskill Articles

Your Website Should Be Profitable - Not A Drain! - Click To Read Article
When the components of a successful website come together the results are amazing, if not they are disappointing. Most companies do not see the potential in websites and often put them up without thinking them through to profitability. It is no wonder so many fail in revenue generation.

Why SEO is a Natural Component to any Marketing Plan - Click To Read Article
Your website and overall online profile must "match" the vision and aim of the business nowadays; how you're perceived online as a business is everything. SEO targets the audience you want visiting your "virtual" storefront and brings them there; plus,the cost effectiveness of SEO allows you the option to cut back on traditional media advertising.

Who is in Your Social Network? - Click To Read Article
While networking sites provide ample opportunities for business, who you are actually talking to/with is of the utmost importance. What pieces of information could you share and discuss with both groups (peers and prospective clients), as well as individually, on a consistent basis to keep everyone interested?

Why Unique Content is Important - Click To Read Article
Too much similarity between pages within a site confuses the search engines. If the customer is willing to click-through onto different pages, at least give them something new to read or skim through. A lot of people in general fall into the trap of placing an uneven emphasis on the architectural layout as opposed to an even balance between layout and the actual content, providing problems with overall usability.

What Makes Your Business Stand Out - Click To Read Article
When a visitor lands on your website, you have only a matter of seconds for your site to convey (a) what your site is about, and (b) give a compelling reason to stay and find out more, otherwise people leave.

Website Usability – what does it mean for your revenue? - Click To Read Article
The true test of any marketing effort, whether online or otherwise is this: did it produce the desired outcome? Did revenue, leads, downloads or whatever your goal is increase as a direct result of this effort?

Using Social Networking To Your Company's Advantage - Click To Read Article
You probably will not attract paying customers overnight by signing up for a Facebook account, but ignoring the social networking venue would be a mistake. Social networking is not the place for a hard sell; think of the greater social networking marketplace as an enormous yet relaxed coffee shop atmosphere. We all have a story to tell, but "shouting" it repeatedly turns most off.

Using Twitter to Launch Products or Web Sites - Click To Read Article
The power of Twitter as an outreach tool.

Traffic Is Coming To Your Website; Now What? - Click To Read Article
Is the design and overall layout of the website effective? Can someone navigate easily through and also find their way back? Is the content relevant to what your ideal customers want and need to read to make their decision? An online marketing company has the resources to study the overall usability of a website, and determine if any structural issues are preventing a higher % of a successful outcome.

The Wild, Wild West Of The Business World - Click To Read Article
There are companies out there deliberately using “black hat” techniques. You need a good guy “white hat” on your side who is willing to fight for page one, who understands why it is important, and why the territory is always being sought after.

Superior Content: Guarantee You Always Have Something More Valuable To Offer Than Your Competition - Click To Read Article
Content rules when talking about quality and standing out among hundreds of thousands of active websites out there. It is a merciless competition to offer updated, relevant, interesting and practical topics, services or products every week, month and year. Creativity and intelligence play a significant role when you are in charge of providing substance to satisfy demanding clients and visitors in general.

The Greatest Tool in Business: Listening - Click To Read Article
Failure to listen can impact your success in more ways than one.

Spreading yourself too thin in Social Media - Click To Read Article
Many DIY's have utilized social networking sites and other forms of social media to broadcast their message and communicate with others; however you can fall into the trap of starting to use many different sites to the point you can't update each one nearly frequent enough. The social media world is littered with "dead" blogs, dead profile pages, etc. Every instance you appear online will lead to a perception drawn from the visitor; a poorly maintained Facebook page or perhaps a blog not updated in several months can lead to a perhaps false conclusion your company is out of business, or struggling. Being visible online in many different places is really only beneficial if you have the manpower to update and continually communicate on each site.

Should your Small Business go Viral? - Click To Read Article
Whether your business is large or small, viral marketing should be an integral part of your marketing strategy in order to compete, and succeed, in today's fast paced market.

Revamp to Revenue: 5 Ways to Turn on the Profits for your Website - Click To Read Article
Setting goals for your website is just one of the ways you what you want your visitors to do and in order of priority. From this you can then make certain elements more prominent, and minimize others.

Pay-Per-Click Advertising; How long should a campaign last? - Click To Read Article
Ideally, most SEOs will say running PPC campaigns is a great short-term strategy with the long-term goal being high organic search rankings. That said, there's no "sure" answer; certain hyper-competitive industries pose a long climb up the organic search ranks, and a successfully researched and targeted PPC campaign can produce exceptional ROI. Either way, a PPC campaign should be performed along with an SEO and greater online marketing effort, as there are many ways to drive willing customers to your website.

Over Connecting - Click To Read Article
The distrust and confusion of receiving a random "connection/friend" request. This approach of sending several friend requests to strangers is awkward enough if done purely for social/personal reasons, but is particularly dangerous if done primarily for business networking reasons

Navigation, Navigation, Navigation - Click To Read Article
No matter how successful your marketing program might be, it is important to keep your visitors on your site once they arrive. If they find it difficult to navigate and leave out of frustration, you have just sabotaged all of your marketing efforts.

Open Comments for Business Blogs - Yea or Nay? - Click To Read Article
Depending on the level of readership you attract, and perhaps the topics you're willing to take on, your ability to take part and even moderate if need be is important. In the end, if you are routinely providing valuable information in a compelling fashion, you will build a following who can only add value by their mere presence.

Marketing and the NEW (that’s right I didn’t say down) Economy - Click To Read Article
Look at this "new" economy as an opportunity instead of doom and gloom. There are bargains to be had so take the opportunity and grow your business. Don’t spend LESS money on marketing your company spend MORE… by the time everyone else catches up to what you are doing you will have taken more market share.

Marketing In A Poor Economy - Click To Read Article
Don't stop spending on advertising and marketing; this is a death sentence as sales are tied directly to advertising. Be creative - use Twitter, initiate special campaigns, revamp your website, make a You Tube video. Talk to your customers and find out what you can do for them that they need right now. Be able to adjust to market trends but stick to what you know.

Is Info-dumping killing your conversions? - Click To Read Article
Keeping the content on your website simple & specific.

How To Implement Article Marketing - Click To Read Article
One of the secrets to effective article marketing is to keep the communication lines open.

How Personal are you on Social Media outlets? - Click To Read Article
With all of the social media venues out there today, many are making the mistake of throwing the doors open on their personal lives. It is best to refrain from divulging too much personal information; it could come back to haunt you.

How Often Should You Write in Your Blog? - Click To Read Article
It is important to have a plan when starting a business blog. Make sure your blog is current AND interesting.

Hidden Costs of Social Media for Do-It-Yourselfers - Click To Read Article
For many companies, an outside agency is a good bet, particularly at the onset, for handling these efforts.

Feeling Out-Twittered? - Click To Read Article
The secret is to keep it simple.

Empowering the Customer - Click To Read Article
Explaining your services, and why they are needed, is as important as the product you are offering.

Community Pages and Good Landing Pages - Click To Read Article
Assuming a company is actually selling products and/or services and not just monetizing a blog, we treat "landing pages" as the places to induce action (and give the most vital information to further the chain of events leading to action. While blogs are wonderful and we endorse the use of them, chances are it's safe to say you didn't start a company just as an excuse to blog. When a person looking for (x) services lands on the company blog, they will most likely scour through a few posts and not see the information they need to know (pricing, etc) and back out. A blog unquestionably adds value but it generally will not produce the kind of information to immediately induce a successful outcome from a new visitor looking specifically for your services NOW.

Can Cold Calling Kill your Company? - Click To Read Article
Years of practice have led to everyone having Caller ID and highly effective spam filters; "attraction marketing" is a more viable long-term solution for lead generation.

Building A Phenomenal Sales Team Without Going Insane In The Process - Click To Read Article
Your sales force is the front line of your business. It is not only important to choose your team wisely, it is equally important to know how to keep them.

Are Your SEO Efforts In Line With Your Marketing Strategies? - Click To Read Article
While many companies see the value and importance in SEO, a great number still treat it as essentially a separate entity from their greater marketing efforts, and the two "never speak to each other" This approach is potentially dangerous considering SEO is meant to attract the right kind of customers online, and it's effectiveness can be decreased if it's not pointed in the right direction.

Avoid A Reputation Online Equivalent To The One Of A Real Life Jerk - Click To Read Article
Currently, we live and survive in two very different worlds: a real one and a virtual one and both can be equally important depending on the situation and angle in which events are viewed or experienced.

Be Wary of Black Hat SEO - Click To Read Article
The search engines have long wised up to the "old tricks" performed to gain advantages in search visibility. Be careful; you'll get more than a slap on the wrist.

7 Stupid Things Companies Do To Sabotage Their Success - Click To Read Article
Many companies don’t write a business plan and if they do write it, it’s flimsy and never revisited; this is just one of the ways to sabotage your business. Here are some great tips to help your business be a success.

10 Power Settings to Supercharge Your Website - Click To Read Article
Pages visited on your website, bounce rate, source of your traffic - these are just a few power settings that will supercharge your website.


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