How To Build Your Email List
How To Build Your Email List
Who are you going to sell to?
Your website visitors?
Yes, you will get a few buyers, if you are advertising a product or resource they want.
A better way is to build up a customer email list whereby you email free advice and special offers.
So, your task is to grow your email addresses list as fast as possible.
Now many people succumb to the mistake of ‘buying’ email-marketing lists. Don’t make the same mistake.
You may have seen the ads that offer you millions of email addresses for a relatively low cost.
My advice – steer well clear.
If you fall for one of these ads, you will end up labelled as a ‘spammer’ almost as quickly as you send the email. Many of the messages you send will end up in ‘junk/spam’ boxes and I guess a high percentage of the addresses you purchase are made up. In summary, you’ll reap zero benefit from your efforts and lose your money.
So what do you do?
Remember, your primary goal should be to send emails to people who actually want to hear from you.
The big question, “Where do you find these people?”
You need diverse marketing methods…
1. Your Website / blog. Ask individuals to sign up in return for something for free. Could be an audio, an e-book, your online magazine, your newsletter, a contest. Make sure you put this ‘sign-up’ functionality on every page of your web site.
How fast your email list builds up this way will depend upon the subject matter, what you are giving away and, of course, the number of visitors to your site.
You may just get one or two each day. I know of some very popular sites that get hundreds of sign-ups each day.
2. Your business cards. When you design your business cards, be sure to request that people visit your site and sign up to get valued free information.
3. Attend teleconferences. When you get an opportunity to speak, introduce yourself and your domain name and what you have to offer.
4. Consider hosting a Blog Carnival on your subject matter. Blog Carnivals can bring a lot more relevant visitors to your site and many will sign-up if you have a great offer.
5. Consider hosting an online contest. Open contests are extremely effective way to obtain e-mail addresses. On contest entry forms request e-mail addresses as method of approval for contest entry.
As you can see there is more than one way to build your customer email list…please do not resort to buying email marketing lists.
How To Build Your Email List - To learn more about this author, visit Andrew Rondeau's Website.
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So you want to make money on-line…either selling your own products or someone else’s as an affiliate.
Who are you going to sell to?
Your website visitors?
Yes, you will get a few buyers, if you are advertising a product or resource they want.
A better way is to build up a customer email list whereby you email free advice and special offers.
So, your task is to grow your email addresses list as fast as possible.
Now many people succumb to the mistake of ‘buying’ email-marketing lists. Don’t make the same mistake.
You may have seen the ads that offer you millions of email addresses for a relatively low cost.
My advice – steer well clear.
If you fall for one of these ads, you will end up labelled as a ‘spammer’ almost as quickly as you send the email. Many of the messages you send will end up in ‘junk/spam’ boxes and I guess a high percentage of the addresses you purchase are made up. In summary, you’ll reap zero benefit from your efforts and lose your money.
So what do you do?
Remember, your primary goal should be to send emails to people who actually want to hear from you.
The big question, “Where do you find these people?”
You need diverse marketing methods…
1. Your Website / blog. Ask individuals to sign up in return for something for free. Could be an audio, an e-book, your online magazine, your newsletter, a contest. Make sure you put this ‘sign-up’ functionality on every page of your web site.
How fast your email list builds up this way will depend upon the subject matter, what you are giving away and, of course, the number of visitors to your site.
You may just get one or two each day. I know of some very popular sites that get hundreds of sign-ups each day.
2. Your business cards. When you design your business cards, be sure to request that people visit your site and sign up to get valued free information.
3. Attend teleconferences. When you get an opportunity to speak, introduce yourself and your domain name and what you have to offer.
4. Consider hosting a Blog Carnival on your subject matter. Blog Carnivals can bring a lot more relevant visitors to your site and many will sign-up if you have a great offer.
5. Consider hosting an online contest. Open contests are extremely effective way to obtain e-mail addresses. On contest entry forms request e-mail addresses as method of approval for contest entry.
As you can see there is more than one way to build your customer email list…please do not resort to buying email marketing lists.
How To Build Your Email List - To learn more about this author, visit Andrew Rondeau's Website.
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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