Overcome Your Internet Marketing Obstacles
Overcome Your Internet Marketing Obstacles
Back to reality…
Picture this…you are watching TV, you are fully engrossed in the film or programme you are watching.
Then there’s a break…those pesky adverts…don’t they drive you mad!
What do you do during the adverts…make a drink, grab something to eat, go to the bathroom, talk…don’t tell me you actually watch the adverts. If that’s the case you are in the minority.
Internet Marketing Obstacle Number One
The same goes for on-line website banners and adverts.
You read the posting or some other information…and ignore the adverts, the banners…ALL THE STUFF I WANT YOU TO SEE AND BUY.
A website with just a few banners doesn’t look too bad but when you see the page just full of them it can look a little cluttered.
Back, to the adverts and banners on websites.
How many have you ever clicked on?
Not many, I guess.
So obstacle number one, have a few banners only and rotate them.
Internet Marketing Obstacle Number Two
The search engines. The way the search engines like Google work is they rank your website / blog according to how well it seems to match the user’s search query. It’s not an exact science, but it has to do with what words you have in your web site title, metadata, and in the text on your site itself.
Search Engine Optimization is one of the most popular buzz phrases on the Internet today, and everyone wants their site optimised, so ‘searchers’ find it.
Is Search Engine Optimization time consuming and complex?
Can be.
Is Search Engine Optimization simple?
Can be.
Don’t be silly, it can’t be both complex and simple!
Search Engine Optimization can be very complex and covers such topics as Ad tracking, Advertising, Affiliate Marketing, Article Marketing, Blogging, Commenting, Competitor analysis, ‘Competitor’ Approaches, Directory Listing, Domain Acquisition, Forum Posting, Google Analytics, Hubpages, Joint Ventures, Keyword Research and Selection, Link Baiting, Link Building, Newsletter Creation, Off Page Optimization, On Page Monetization, On Page Optimization, Organic Search Engine Optimization Campaign, Pinging, PPC, Press Releases, RSS Creation, RSS Distribution, Social Bookmarking, Video Creation, Video Distribution, Viral Marketing, Visitor Purchasing, Web site acquisition…
Doing all that would be full-time and complex.
The simple way - use the most appropriate keywords as often as you can on your site so that search engines will consistently rank it very high (for those keywords).
Internet Marketing Obstacle Number Three
People simply won’t sign-up for your free offer.
Imagine going to a bookshop and you are looking for some books on Sewing Machines. You approach the ‘advice counter’:
Can you tell me where the books on Sewing Machines are?
“Yes, of course, second floor right at the back. But you are not allowed to touch them or read them before you give us your personal details”
“What?”
“It’s a new rule…you can’t read or touch the book until you give us your personal details”.
You’d walk out wouldn’t you?
And that’s what people do on-line. They leave your website without signing-up.
However, there will be people who do sign up for your email list online as they are generally customers who are very interested in what you offer and some will eventually purchase from you.
These three obstacles are just a few you may run into when working on your online business but overcome them and you’ll be on your way to making some income!
Overcome Your Internet Marketing Obstacles - To learn more about this author, visit Andrew Rondeau's Website.
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Woo-hoo, you have a website / blog with some banner adverts, you’ve completed some Internet Marketing, Search Engine Optimization and you are on your way to becoming a millionaire (some adverts and people will have you believe).
Back to reality…
Picture this…you are watching TV, you are fully engrossed in the film or programme you are watching.
Then there’s a break…those pesky adverts…don’t they drive you mad!
What do you do during the adverts…make a drink, grab something to eat, go to the bathroom, talk…don’t tell me you actually watch the adverts. If that’s the case you are in the minority.
Internet Marketing Obstacle Number One
The same goes for on-line website banners and adverts.
You read the posting or some other information…and ignore the adverts, the banners…ALL THE STUFF I WANT YOU TO SEE AND BUY.
A website with just a few banners doesn’t look too bad but when you see the page just full of them it can look a little cluttered.
Back, to the adverts and banners on websites.
How many have you ever clicked on?
Not many, I guess.
So obstacle number one, have a few banners only and rotate them.
Internet Marketing Obstacle Number Two
The search engines. The way the search engines like Google work is they rank your website / blog according to how well it seems to match the user’s search query. It’s not an exact science, but it has to do with what words you have in your web site title, metadata, and in the text on your site itself.
Search Engine Optimization is one of the most popular buzz phrases on the Internet today, and everyone wants their site optimised, so ‘searchers’ find it.
Is Search Engine Optimization time consuming and complex?
Can be.
Is Search Engine Optimization simple?
Can be.
Don’t be silly, it can’t be both complex and simple!
Search Engine Optimization can be very complex and covers such topics as Ad tracking, Advertising, Affiliate Marketing, Article Marketing, Blogging, Commenting, Competitor analysis, ‘Competitor’ Approaches, Directory Listing, Domain Acquisition, Forum Posting, Google Analytics, Hubpages, Joint Ventures, Keyword Research and Selection, Link Baiting, Link Building, Newsletter Creation, Off Page Optimization, On Page Monetization, On Page Optimization, Organic Search Engine Optimization Campaign, Pinging, PPC, Press Releases, RSS Creation, RSS Distribution, Social Bookmarking, Video Creation, Video Distribution, Viral Marketing, Visitor Purchasing, Web site acquisition…
Doing all that would be full-time and complex.
The simple way - use the most appropriate keywords as often as you can on your site so that search engines will consistently rank it very high (for those keywords).
Internet Marketing Obstacle Number Three
People simply won’t sign-up for your free offer.
Imagine going to a bookshop and you are looking for some books on Sewing Machines. You approach the ‘advice counter’:
Can you tell me where the books on Sewing Machines are?
“Yes, of course, second floor right at the back. But you are not allowed to touch them or read them before you give us your personal details”
“What?”
“It’s a new rule…you can’t read or touch the book until you give us your personal details”.
You’d walk out wouldn’t you?
And that’s what people do on-line. They leave your website without signing-up.
However, there will be people who do sign up for your email list online as they are generally customers who are very interested in what you offer and some will eventually purchase from you.
These three obstacles are just a few you may run into when working on your online business but overcome them and you’ll be on your way to making some income!
Overcome Your Internet Marketing Obstacles - To learn more about this author, visit Andrew Rondeau's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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