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Web site optimization – how NOT to do it

Written by: Andrew Rondeau

Article Overview: Thanks to the massive amount of traffic pushed through search engines every day, competitive and forward thinking webmasters are doing all they can to push their websites to the top of the ranks. SEO (search engine optimization) has been a major part of internet marketing for the better part of a decade, but only recently has it truly come into its own as a true online industry. SEOs (search engine optimizers) have started offering their professional services, both as planners and technical employees, and some webmasters are seeing great results.

Web site optimization – how NOT to do it

Thanks to the massive amount of traffic pushed through search engines every day, competitive and forward thinking webmasters are doing all they can to push their websites to the top of the ranks. SEO (search engine optimization) has been a major part of internet marketing for the better part of a decade, but only recently has it truly come into its own as a true online industry.

SEOs (search engine optimizers) have started offering their professional services, both as planners and technical employees, and some webmasters are seeing great results.

But that raises a question: why can't you just do it yourself?

The fact of the matter is that you can, quite easily, do your search engine optimization on your own.

However, the major problem is that few people optimize their web sites properly. Web site optimization isn't rocket science, but it still requires a careful and precise touch.

Here are some mistakes that seem to happen quite frequently, and should form the ‘what not to do' list for your next web site optimization project.

#1: Wasting time on nofollow link websites.

Blog comments are a great way to generate linkbacks for your web site optimization campaign, but they're completely useless when posted on a nofollow blog (if you are only commenting for backlinks and not building relationships). Run your potential linkbank websites through a link checker before you post. That way you save yourself time, effort, and money. While nofollow links are indexed by some search engines, most ignore them and assign little link value to them.

#2: Spamming aimlessly.

Spam can get your numbers up quickly, but it's a horribly short-term strategy. Focus on acquiring links that actually add value, not just one-off comment posts and forum signature links. When you link with value, the high authority websites will boost your rankings a lot more than a few spammy links could.

#3: Paying for needless SEO services.

SEO services are incredibly useful when done right. The problem is that most newbies simply don't need them. The vast majority of SEO can be done on your own, provided you've got enough time and determination. If you're short on cash but large on time, do your SEO yourself.

#4: Short-term Blackhat strategies.

Cheating the search engines is a sure-fire way to find your website banned from their indexes. While optimization and strategy is always a good idea, simply scamming your way to the top of the rankings isn't a strategy that lasts long. When you focus on the long-term effects of your SEO work, you can craft a strategy that doesn't fade once the search engines work out what you're doing. Black hatters will make it to the top once in a while, but it's short lived and temporary. Focus on permanent solutions instead.

#5: Poor page tags.

Good image, header, and meta tags are essential for great page optimization. Lots of people spend hours focusing on keywords, all the while ignoring the importance of great page tags. If you're using WordPress, look around for an SEO plugin to install. (All in-One-SEO, SEO Friendly Images) Otherwise, get ready to tag your images, headers, and page information for maximum SEO effect.

Just a few ways on how NOT to optimize your site.

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  On Page Optimization: Strategies For Dominating The Search Engines
  Why SEO is important for your online success
  Website Optimization � Requirement of Every Website
  SEO For Your Web Marketing Tactics

Article Tags: blog income, blogging guide, make a blog



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Re: Hello friends!!!! - [quote="davisdchapman":2xkfc5d6]I am new to this forum.I think you will help me put all the information search engine optimization I'm still learning, to start my career SEO.So hello all .. I think I want to use PHP realted freelancers fields, but also search engine optimization, search engine optimization, I think there is a vast area freelancing.That is why I am on the track, I hope I will achieve my goal, if I can learn all of the search engine optimization process, I feel that this site especially for this purpose for me.[/quote:2xkfc5d6] Hello David, Welcome and thank you for telling us a little about yourself and your aspirations. As GT has rightly said, if you take a little while to check out all the resources here and the various topics you will find a lot of answers to many questions, not just SEO, regards, Mal.
Re: Onpage Optimisation - You must have to use a unique title that contains your main keywords and this is the most important factor in on-site seo optimization.You also check the links are okay in the entire site and the pages loaded in a reasonable time.
Re: SEO... - First is keyword optimization but after you need to add periodically update to your site. That's why creating a blog is a good alternative. You can add new fresh content as often as you want.
Re: Any suggestion about Good free SEO tools? - [quote="quinn":20e4101d]Does anyone know of any site that offers good free SEO tools which could help me with search engine optimizing my website. Right now google PR of my site is zero and I like it to be improved to 3 at least. Any links would be much appreciated![/quote:20e4101d] Tools are mostly over-rated, they are not going to magically get your site to rank. The best tool is building brilliant content that people want to read and designing a site that is easy yo navigate. The SEO is secondry. User's come first. And most SEO is user optimization. The only significant bit which is not is your site structure and coding to prevent dupe content issues. Also PR does not mean a thing. Where does your PR3 target come from, what will it get you? Pretty much nothing and mean nothing. I have a PR2 site that gets 6 figure traffic per month from Google.
Re: How can I promote my site? - To promote website online you need to hire professional SEO expert because you have to perform the below activities for your website promotion:- Start On page optimization which includes the following task:- 1. Meta tag optimization 2. Header Tag Optimization 3. Alt tag Optimization 4. Content Optimization 5. Anchor Text Optimization 6. URL Optimization 7. Navigation Optimization After On page optimization, Start off Page Optimization which includes the following task:- 1. Link building 2. Directory submission 3. Classified Ads submission 4. Article submission 5. Press Release submission 6. Social Bookmarking 7. Business Listing 8. Local Listing 9. Blog Optimization 10. PPT Creation & Optimization


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