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Choosing the right keyword for your website
Written by: Mark CijoArticle Overview: If your website is having a high ranking keyword that no one is searching for, the traffic curve will approach zero. This doesnt give you any conversion and you can not be proud of your website seeing its search ranking. It is very important to find high search volume keywords and optimize your website for that keyphrase. You can compare the relative popularity of any keyword using tools that are available in the internet.
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Free Download - Website Usability: Tips to improve the user experience By Mark Cijo |
Choosing the right keyword for your website
If your website is having a high ranking keyword that no one is searching for, the traffic curve will approach zero. This doesn’t give you any conversion and you can not be proud of your website seeing its search ranking. It is very important to find high search volume keywords and optimize your website for that keyphrase. You can compare the relative popularity of any keyword using tools that are available in the internet. Few of them I recommend isWordTracker,Overtuer’s Search term suggestion tool andGoogle Keyword externalTool.Some times Plural of a keyword may have high volume than the singular form. Test your keywords for its synonyms. All tools offer similar keyword suggestionns. One drawback of Overture’s tool is that they combines singular and plural forms together, along with popular misspellings, and only displays the aggregate number.
Despite the popularity of individual words, it is recommended to target two- or three-word phrases. Choosing a one word keyword will be a losing battle as the staggering number of pages indexed by popular search engines, competeting each other for the first or second page of the search resylt. This should go without saying, but the keywords you select should be relevant to your business. Again make sure that the keyword is relevant to your business.
Article Tags: adwords google, aggregate number, approach zero, google, keyphrase, losing battle, number br, popular search engines, relative popularity, search ranking, search term suggestion tool, search volume, singular form, span style, staggering number, style text, target, term suggestion tool, word keyword, word phrases
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About the Author: Mark Cijo RSS for Mark's articles - Visit Mark's website I am a full time SEO Consultant and blogger from the southern state of Kerala,India. A specialist consultant for building search engine friendly ecommerce stores, Web Analyst and a social media evangelist. I blog for theseoherald.com and work as a full time SEO consultant for leading SEO Firm in the UK. Contacting Mark Cijo Email: mark@markcijo.com Direct Phone: 91-9388596740 (although email or Skype is usually a better way to reach me) Availability: I prefer attending calls 10-10pm (Indian Standard Time) M-F, I’m typically available after-hours and on weekends on Skype . I am very infrequently away from a computer Skype: markcijo-bd Click here to visit Mark's website How to manage Duplicate content issues for your website The Keyword Balancing Act Count your links SEO for Bing the new version of Windows Live Search Does your page title lead with your targeted Keywords |
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