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SEO for Bing – the new version of Windows Live Search

Written by: Mark Cijo

Article Overview: Microsoft launched its new polished version of Windows Live search named Bing. How to do SEO for Bing is a question asked by most of the SEO experts and I thought it is the right time to share my observation on SEO for Bing. What do I need to do for SEO with Bing ? SEO for Bing is not at all a tough task as it was for Live search. The new spider algorithm gives more importance to certain signals to get SERP. For the best SEO for Bing you can count on the following points and make sure you follow the guidelines.

SEO for Bing – the new version of Windows Live Search

Microsoft launched its new polished version of Windows Live search named Bing. How to do SEO for Bing is a question asked by most of the SEO experts and I thought it is the right time to share my observation on SEO for Bing.What do I need to do for SEO with Bing?SEO for Bing is not at all a tough task as it was for Live search. The new spider algorithm gives more importance to certain signals to get SERP. For the best SEO for Bing you can count on the following points and make sure you follow the guidelines.

Unique Title Tag: Bing gives lot of importance for keywords in the title tag. Make sure you have the primary keyword for that particular page in the caption in form of a Meta title tag. If you don’t provide search engines with good, keyword-oriented, well-written caption source data, the resulting captions created by algorithm, no matter how hard Bing try, won’t represent your website as well as those websites whose webmasters did provide this unique and important data.

The usage of consistent data structures between pages:Placing similar data between pages using a similar tree structure, similar class names, support standard markup technologies, such as microformats, etc will help improve the effectiveness of the bing crawler, which puts more of your content into our index.

Submitting your sitemap to Bing:You need to submit your sitemap in XML format if your website is new to Bing, or if you have made any changes to the web pages or added any new product. You can submit your sitemap.xml file via the Sitemap tool in Webmaster Center or directly from your browser’s address bar by going tohttp://www.bing.com/webmaster/ping.aspx?sitemap=www.mysite.com/sitemap.xml

Make sure to include the full URL for your website’s sitemap.xml file at the end of this line. If your website is already present in windows live search and you haven’t made any changes recently you can skip this.

Robot files:Make sure that you have a robots.txt file in your website and it allows Bing spider to index the important pages of your website.

Clean HTML Code with W3C Validation:A clean validated code as per the W3C standards will help your website crawl faster by the Bing Spider. You need to make sure that all the open tags are closed, use proper image alt tags and Code Headers. Validate it usingW3C Validator.

Check for Broken Links:Make sure that all your links are valid and have no broken or inactive links. This will help spiders from crawling the web page effectively.

Always use Static URLS:Bing loves static html URLs. Dynamic URL’s are not easily crawled by Bing, it takes more time when you have the Dynamic URLs. Use URL rewrite and have it simple with the keyword in the URL. This has proven better results.

SEO for Bing is now same as SEO for Google. All the tactics that works well for Google and Yahoo still go in par with SEO for Bing.

Ultimately, SEO is still SEO. Bing doesn’t change that. Bing’s new user interface design simply adds new opportunities to searchers to find what the information they want more quickly and easily, and that benefits webmasters who have taken the time to work on the quality of their content and website design.

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  Yahoo gets Binged – how will this affect your SEO
  SEO Tips for Bing – What You Should Know About Bing Search Engine?
  Achieving Top Search Rankings in Microsoft New Decision Engine Bing DEO/SEO

Article Tags: captions, class names, consistent data, crawler, data structures, markup technologies, nbsp, right time, rsquo, search engines, seo experts, source data, span style, spider algorithm, style font, style text, text decoration, title tag, tree structure, windows live search



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SEO Marketing tips for Promoting your Business on Bing - Bing is gaining popularity and within a short period of time this search engine has surpassed Yahoo and almost giving tough competition to Google. There are more users logging into Bing every single day. Some of the cool things about Bing is that it is QUICK and has a better USER INTERFACE. However, there is a significant different in the way Google and Bing rank websites. If you are planning to optimize your website for Bing then you need to consider these following tips. 1. Domain Age – Bing gives preference to your domain’s age. Google on the other also gives preference to domains which are old. 2.On-Page Optimization/Off-Page Optimization – Google gives more preference to Off-Page optimization rather than on-page optimization. Bing on the other hand gives more preference to On-Page SEO optimization rather than Off-page optimization 3.Text Density – Bing gives preference to keyword density of your content. If you are targeting a particular keyword and your keyword density for that keyword is abysmally low then you wont be able to rank too high on Bing. 4.TITLE is more important – Although Google does gives preference to keywords in TITLE, Bing entirely focuses on TITLE of any given webpage to decide whether it should be ranking at page 1 or Page 8. Therefore make sure to add your important keywords in the TITLE. Also you should abstain from artificial keyword stuffing. Several keywords are semantically considered as same. Take for example, Search engine optimization company, and SEO marketing company are semantically connected with each other. If you are ranking high for one combination, you will also rank for other combination.
Re: Search Engine choices and SEO - to my experience if you optimize for Google Bing eventually catches up and Yahoo uses Bing Algorithm so that works as well. It's just Bing and Yahoo are a bit slower of discovering new content and also are more likely to get spammed because Google's web spam team is actively trying to figure out ways to improve search quality.
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Re: Search Engine choices and SEO - Yes we should optimize our site for Yahoo and Bing as well. I target all Google, Bing and Yahoo for search engine promotions because all of them draw a decent number of visitors for my site.
Re: Working with Camtasia - I absolutely love Camtasia. It's easy to use, and the features are amazing. You can produce your video in many different formats, including flash. As ideasuniversity said, you can create a web page with the video already built in with it's own player. I usually save it as an .avi, then convert it to .mpg to save on the file size, then upload it to YouTube. Very versatile. I was lucky enough to get it free when they were offering version 3 from their site. I use it now all the time. I like it better than Windows Movie Maker. The screen capture is great for creating tutorial videos. Just get yourself a microphone and start recording. Load video clips and edit and produce a new video. The new version is even more advanced. Overall I couldn't be happier with it. Alan


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