The Keyword Balancing Act
The Keyword Balancing Act
Lower Popularity/Higher Relevance Keywords: A low popularity/high relevance combination means that even if there are not so many people searching for the term, the ones who do come are more likely to click on your listing and ultimately convert on your site. But remember that you don’t go too low! Unless you have a reason to doubt the data, searches with zero popularity scores should probably not even be considered, except for your company name or a trademarked product name.
Higher competitiveness/Higher Relevance: If you are drawn to a competitive term, be sure that it is balanced out with a high degree of relevance.
Higher Popularity/Lower Competition/Higher Relevance: This is the ideal balance. If you can find terms that are used heavily by searchers, are closely tied to your conversion goal, and are targeted by a reasonable number of competitors, you want them on your short list!
The Keyword Balancing Act - To learn more about this author, visit Mark Cijo's Website.
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The most useful keywords will strike a balance between popularity, search relevance, and competition.
Lower Popularity/Higher Relevance Keywords: A low popularity/high relevance combination means that even if there are not so many people searching for the term, the ones who do come are more likely to click on your listing and ultimately convert on your site. But remember that you don’t go too low! Unless you have a reason to doubt the data, searches with zero popularity scores should probably not even be considered, except for your company name or a trademarked product name.
Higher competitiveness/Higher Relevance: If you are drawn to a competitive term, be sure that it is balanced out with a high degree of relevance.
Higher Popularity/Lower Competition/Higher Relevance: This is the ideal balance. If you can find terms that are used heavily by searchers, are closely tied to your conversion goal, and are targeted by a reasonable number of competitors, you want them on your short list!
The Keyword Balancing Act - To learn more about this author, visit Mark Cijo's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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