The Keyword Balancing Act
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Free PDF Download Website Usability: Tips to improve the user experience - By Mark Cijo |
The most useful keywords will strike a balance between popularity, search relevance, and competition.
Lower Popularity/Higher Relevance Keywords: A low popularity/high relevance combination means that even if there are not so many people searching for the term, the ones who do come are more likely to click on your listing and ultimately convert on your site. But remember that you don’t go too low! Unless you have a reason to doubt the data, searches with zero popularity scores should probably not even be considered, except for your company name or a trademarked product name.
Higher competitiveness/Higher Relevance: If you are drawn to a competitive term, be sure that it is balanced out with a high degree of relevance.
Higher Popularity/Lower Competition/Higher Relevance: This is the ideal balance. If you can find terms that are used heavily by searchers, are closely tied to your conversion goal, and are targeted by a reasonable number of competitors, you want them on your short list!
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Free PDF Download Website Usability: Tips to improve the user experience - By Mark Cijo |
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About the Author: Mark Cijo RSS for Mark's articles - Visit Mark's website I am a full time SEO Consultant and blogger from the southern state of Kerala,India. A specialist consultant for building search engine friendly ecommerce stores, Web Analyst and a social media evangelist. I blog for theseoherald.com and work as a full time SEO consultant for leading SEO Firm in the UK. Contacting Mark Cijo Email: mark@markcijo.com Direct Phone: 91-9388596740 (although email or Skype is usually a better way to reach me) Availability: I prefer attending calls 10-10pm (Indian Standard Time) M-F, I’m typically available after-hours and on weekends on Skype . I am very infrequently away from a computer Skype: markcijo-bd Click here to visit Mark's website. The Keyword Balancing Act Count your links SEO for Bing the new version of Windows Live Search Choosing the right keyword for your website Website Usability Tips to improve the user experience |
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