Tweet

The Keyword Balancing Act

Written by: Mark Cijo

Article Overview: The most useful keywords will strike a balance between popularity, search relevance, and competition.

The Keyword Balancing Act

The most useful keywords will strike a balance between popularity, search relevance, and competition.

Lower Popularity/Higher Relevance Keywords: A low popularity/high relevance combination means that even if there are not so many people searching for the term, the ones who do come are more likely to click on your listing and ultimately convert on your site. But remember that you don’t go too low! Unless you have a reason to doubt the data, searches with zero popularity scores should probably not even be considered, except for your company name or a trademarked product name.

Higher competitiveness/Higher Relevance: If you are drawn to a competitive term, be sure that it is balanced out with a high degree of relevance.

Higher Popularity/Lower Competition/Higher Relevance: This is the ideal balance. If you can find terms that are used heavily by searchers, are closely tied to your conversion goal, and are targeted by a reasonable number of competitors, you want them on your short list!

Related Articles
  How many keywords per Ad Group?
  How to Get Listed in Yahoo and Google
  The Value of Keywords
  Why Keywords Are Critical To Your Copywriting
  Importance of keyword density

Article Tags: competitiveness, conversion, data searches, nbsp, popularity, relevance, rsquo, span style, style font, trademarked product



Related Forum Posts
Re: Keyword Selection - Hi All, Very interesting topic of discussion! Website success mainly depends upon the target keywords so the keywords should be relevant to website theme. Long tail keywords often rank easily in SERP. You can also use Ad word Keyword tool for keyword selection. Keyword having less competition and high monthly search volume are easy to rank.
Re: Best Internet Marketing Strategies - I'd disagree with the first point. Keyword research is important, but it should not be the complete focus when doing niche research. A niche is typically made up of thousands of keywords, and researching them all is very difficult, because the keyword tools won't tell you what most of them are. Plus a niche is not a bunch of keywords, it is a demographic interested in a particular topic. You need to learn about the people in this demographic. Keyword research tells you their search habits and gives clues to competitiveness and potential profit, but you are looking at through a very narrow window of a much bigger picture.
Re: New SEO Tool from WordStream - Looks like a new one. Need to explore for its intuitiveness. I use IBP and Keyword elite. Thanks Robert
Re: New Video - Make Money Online Selling Advertising - Hi Evan, I thought I'd been a bit dumb, but when I checked the Google Keyword Tool today I couldn't find the CPC info, so thanks for mentioning that I need to turn it on!
Re: How To Pick Keywords To Rank For - Hi Anelly, You can also use the Google Keyword Tool to get # of searches per month for each keyword. I find it to be the most accurate measure because it's using Google's actual data.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Are You Remarkable Enough?

How To Calculate A Minimum Fee For Your Services

Angel Investors Where Are You?

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.