The Keyword Balancing Act

Guest post by: Mark Cijo
Become an Author

Free PDF Download
Website Usability: Tips to improve the user experience - By Mark Cijo

The most useful keywords will strike a balance between popularity, search relevance, and competition.

Lower Popularity/Higher Relevance Keywords: A low popularity/high relevance combination means that even if there are not so many people searching for the term, the ones who do come are more likely to click on your listing and ultimately convert on your site. But remember that you don’t go too low! Unless you have a reason to doubt the data, searches with zero popularity scores should probably not even be considered, except for your company name or a trademarked product name.

Higher competitiveness/Higher Relevance: If you are drawn to a competitive term, be sure that it is balanced out with a high degree of relevance.

Higher Popularity/Lower Competition/Higher Relevance: This is the ideal balance. If you can find terms that are used heavily by searchers, are closely tied to your conversion goal, and are targeted by a reasonable number of competitors, you want them on your short list!

How many keywords per Ad Group?

How to Get Listed in Yahoo and Google

The Value of Keywords

Why Keywords Are Critical To Your Copywriting

Importance of keyword density

Linkbuilding Secrets Revealed - Finding Dofollow High Pagerank

Best Keyword Research Training

How to Dominate Keyword Search Using Google Keyword Search Tool

Long and Short- Tailed Keywords

Search Engine Optimization (SEO) Density

Getting Ranked In Google For Your Company URL or Name - WHY?

Understanding Article Marketing Research

Keyword Research - Finding right keywords for your business?

Keyword Research is the Pulse of all Online Marketing

Is Keyword Research really all that Important It surely Is

9 Quick SEO Tips To Use Now

Keyword Overload can Kill a Web Page

SEO - Does Buying A Keyword Rich Domain Will Increase Your SE Ranking?

Answer Questions Get Search Traffic

The Basics of Article Marketing Research

Home > SEO > Mark Cijo > The Keyword Balancing Act > Google +

Free PDF Download
Website Usability: Tips to improve the user experience - By Mark Cijo

About the Author: Mark Cijo

RSS for Mark's articles - Visit Mark's website
I am a full time SEO Consultant and blogger from the southern state of Kerala,India. A specialist consultant for building search engine friendly ecommerce stores, Web Analyst and a social media evangelist. I blog for theseoherald.com and work as a full time SEO consultant for leading SEO Firm in the UK.

Contacting Mark Cijo
Email: mark@markcijo.com
Direct Phone: 91-9388596740 (although email or Skype is usually a better way to reach me) Availability: I prefer attending calls 10-10pm (Indian Standard Time) M-F, I’m typically available after-hours and on weekends on Skype . I am very infrequently away from a computer Skype: markcijo-bd
Click here to visit Mark's website.

More from Mark Cijo
The Keyword Balancing Act
Count your links
SEO for Bing the new version of Windows Live Search
Choosing the right keyword for your website
Website Usability Tips to improve the user experience

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

The Keyword Balancing Act

Related Articles

Related Forum Posts

Share this article. Fund someone's dream.


Name:
Email: