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Mark Cijo Articles

Written by: Mark Cijo

Website Usability: Tips to improve the user experience - Click To Read Article
As a webmaster your major call is to achieve higher conversion rate. Conversion rate can be sales or a readership or service subscription. Behind every website there is a prime goal of achieving 100% conversion. There are many factors that affect the conversion rate and the major of that is the website usability. If your website serves as a bad space for your visitors, they will never stay on your website.

Will dynamic pages hurt SEO? - Click To Read Article
The Google Webmaster guidelines says that “If you decide to use dynamic pages (i.e., the URL contains a “?” character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.” It is very true that search engines are less likely to crawl dynamic URLs, there are so many other issues associated with dynamic URL, and we will discuss few of them. To those who are new to web site architecture, I will explain what static and dynamic websites is real quick.

Choosing the right keyword for your website - Click To Read Article
If your website is having a high ranking keyword that no one is searching for, the traffic curve will approach zero. This doesn’t give you any conversion and you can not be proud of your website seeing its search ranking. It is very important to find high search volume keywords and optimize your website for that keyphrase. You can compare the relative popularity of any keyword using tools that are available in the internet.

How to manage Duplicate content issues for your website ? - Click To Read Article
You can easily manage to get pass this duplicate content issues if you understand how Google and other major search engines look at search quality. The entire major search engines aim at the quality results in it search. People can easily judge the quality of any search by the results that are delivered. When we look at the past we can see that search quality has improved way beyond beliefs. Now we have all the required information in our finger tips.

SEO for Bing – the new version of Windows Live Search - Click To Read Article
Microsoft launched its new polished version of Windows Live search named Bing. How to do SEO for Bing is a question asked by most of the SEO experts and I thought it is the right time to share my observation on SEO for Bing. What do I need to do for SEO with Bing ? SEO for Bing is not at all a tough task as it was for Live search. The new spider algorithm gives more importance to certain signals to get SERP. For the best SEO for Bing you can count on the following points and make sure you follow the guidelines.

Does your page title lead with your targeted Keywords? - Click To Read Article
The page title commonly known as title tag of the website is given more weightage by the search engines comparing to any other text on the page. So the tip for the day is to make your title tag lead with your primary or target keyphrase. In the previous post I have discussed with you on choosing the right keyword

The Keyword Balancing Act - Click To Read Article
The most useful keywords will strike a balance between popularity, search relevance, and competition.

Google Analytics – What is it? - Click To Read Article
Importance of Web Analytics is increasing day by day as more websites of the same niche compete for a similar or unique goal. Webmasters now have access to lot of quantitative data that can help them find answers for all “What” on their website. What pages are visited, what products people buy, what browser they use and many more micro details information. There are many web analytics tools available online and Google Analytics is one among the leading Analytics tools we have for years.

Count your links - Click To Read Article
Have you ever thought of why we are not recommended to link to a website page that is having more than 100 links? Yes, Google recommends that we need to keep the links on a given page to a reasonable number and fewer than 100 is optimum. Recently Matt Cutts from Google was talking about the same. Why Google gave provide that recommendation and what happens if you don’t mind it.





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