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Mobile Explosion: 3 Tipping Points

Guest post by: Andy Crestodina

Article Overview: As usual, times are changing. But there is one change that is about to reach its inflection point: mobile computing. New research shows we're about to reach critical mass on several mega-trends. So as a follow up to our post on Mobile Marketing 101, here's an update on 3 mobile milestones coming up...

Mobile Explosion: 3 Tipping Points

As usual, times are changing. But there is one change that is about to reach its inflection point: mobile computing. New research shows we're about to reach critical mass on several mega-trends. So as a follow up to our post on Mobile Marketing 101, here's an update on 3 mobile milestones coming up... Tipping Point One: Most Phones are Smart Phones

You may have already heard people mumbling excuses for their old flip-phone, or defending the Motorola Razr in their pocket. ("Hey, it's a great phone!") But these conventional phones (aka "dumb phones") will likely be the in the minority some time next year.

Tipping Point Two: More Smart Phones than Computers

Looking at the global market, a more staggering trend is that sometime in the next few years, laptops and desktops will be in the minority. By the end of 2012, the world will be buying more smart phones than all personal computers combined!

Tipping Point Three: Can The Networks Handle It?

The third tipping point isn't statistical, it's an actual tipping over of the networks.

As millions of new bandwidth-hungry smart phones land in people's hands, can the wireless networks handle it? Not so easily. It's beginning to look as if these already-strained wireless networks are going to tip over under the massive load. Consider this:

* iPhone uses 10 to 15 times more bandwidth than conventional phones

* 3 million new iPhone users just signed up

* The new Droid X uses 5 times the bandwidth as similar smart phones

The networks are scrambling to keep up with this demand. It's made more challenging because the cellular networks were originally built to handle voice traffic, not data.

"We can't all watch HDTV on our mobile phones"

- Glenn Fleishman, Wi-Fi Networking News

The real tipping point here will be on your cell phone bill. Expect to pay more for your data plan, as the carriers spend billions to upgrade their networks to keep up with all the smart new phones.

Bottom Line

As marketers, let's read the writing on the wall and consider mobile websites in our marketing mix.

As network users, expect load-time and pricing issues as networks meet the big needs of small screens.

As phone owners, let's enjoy the fun and productivity we get out of the little computers in our pockets.

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Article Tags: mobile web, smart phones



Related Forum Posts
Re: The Mobile Marketing - Mobile Marketing involves communicating with the consumer via cellular (or mobile) device, either to send a simple marketing message, to introduce them to a new audience participation-based campaign or to allow them to visit a mobile website. Some of the tools of the trade and a few of the concepts that will be featured in this Mobile Marketing 101 series are: Multimedia Messaging Services (MMS) Unstructured Supplementary Service Data (USSD) Bluetooth, Wireless and Infrared Mobile Internet and Social Media Mobile Applications Mobile connectivity not only enables people to connect to the Internet via a cellular telephone, PDA or other gadget, but also consolidates the different communication channels in a simple, yet effective, medium. Cheaper than traditional means for both the consumer and the marketer - and easy enough for almost any age group to understand and engage with - Mobile Marketing really is a streamlined version of traditional eMarketing.
Re: Mobile Marketing - Top 10 trends in the mobile application in 2012 What is most interesting to us mobile marketers is what lands at # 2 and # 3 spots on his list. "Mobile Search", "location-based services," and also, the place n. # 8 is our favorite of my "mobile advertising." last round after this morning's location based on 1020 funding Placecast poster supports the thesis that when it comes to phones, people expect to be able to discover things around them. That makes sense - after all, what good is a mobile device if you can not access the information you need right now? Gartner reports that location services will be "one of the most disturbing in the coming years." Gartner predicts that the LBS user base of 96 million global growth in 2009 to more than 526 million by 2012. "His value to the user high is the result of its ability to meet a variety of needs, ranging from productivity and fullfillment target social networking and entertainment." Mobile Search, which Gartner says is a fundamental purpose "to drive sales and marketing opportunities in the mobile phone," now just need the user experience. Once "the industry improves the user experience of mobile search to get people back again," Gartner predicts it will be the third most popular application in 2012. Getting to # 8, mobile advertising is no joke. Total spending on mobile advertising in 2008 was $ 530.2 million, which Gartner expects to grow to $ 7.5 billion in 2012. "Mobile advertising is an important way to monetize the mobile Internet content, applications and offering free services to end users. The mobile channel will be used as part of the largest advertising campaigns in various media, including television, radio, print and outdoor, "says Gartner. Here's the full top 10 types of future mobile applications, according to Gartner: 1. Money transfer 2. Location Based Services 3. Mobile Search 4. Mobile Browsing 5. Mobile health monitoring 6. Mobile Payment 7. Near field communication services 8. Mobile Advertising 9. Mobile Instant Messaging
Re: Mobile Marketing - No doubt on this.Mobile marketing seems to be a good business now although very few amount of people have knowledge about this.
Re: The Mobile Marketing - Mobile Marketing is on pace and it'll engage a reputed image soon. Online shopping is based on PCs and Laptops at the present time but soon it will also be popular for mobile phones.
Re: Making Money in 2010 - What's Next? - Mobile contents will sell more this year. Cell phones are now replacing our laptops and PC. You can do virtually all thing you do on your pc on your cell phone now or smart phone.


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