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Top Trends for 2011 by Amanda Gant

Guest post by: Andy Crestodina

Article Overview: Everyone is making their predictions about what they think is going to be big in the new year. I guess it's an unwritten rule somewhere and who am I to break this tradition? Here are our top predictions for the new year. By all means, chime in and let us know what you think.

Top Trends for 2011 by Amanda Gant

Everyone is making their predictions about what they think is going to be big in the new year. I guess it's an unwritten rule somewhere and who am I to break this tradition? Here are our top predictions for the new year. By all means, chime in and let us know what you think. 1. Mobile Marketing

2011 will be the year when the majority of phones are smart phones. From this point on, most phones in the US will have access to the web... and advertisers will have access to most people through their phones. Considering that mobile phones outnumber television sets and computers (including desktops and laptops) by more than 3 to 1, there is a huge market that is mostly untapped. I think we'll see a huge push in mobile advertising and more companies considering mobile web design to support their marketing initiatives.

2. Local Search

We've all heard about the importance of "user generated content" but now we can be much more specific: reviews submitted by customers will affect your search engine rankings. Starting this year, companies will rise and fall (literally), based on their local listing.

3. Video

When selling a product or service online, video production will become an even more important tool in convincing visitors to take action. Video increases conversions rates on ecommerce websites and is a great way to build a rapport with your customers.

* Look for video on ecommerce sites alongside product photos.

* Look for video on more home pages.

* Look for video on landing pages, in email marketing, and pretty much everywhere else.

By 2012, you'll be expecting it. You'll be disappointed when a site doesn't have video.



4. Social Media

There are roughly 700 million users between Twitter, Facebook (which just surpassed Google as the #1 most visited website), and LinkedIn alone. The web will continue to become more social and shared content will become a more important source of traffic. Social platforms will integrate more with each other. As consumers, we'll get a little tired of the "like" button. As marketers, we'll love it.

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Article Tags: internet trends, mobile marketing, social media, web development, web video



Related Forum Posts
Re: New forum - online businesses! - Hi, Great interview Evan, great recommendation on Crazy Egg Amanda!. Jeff
Re: New forum - online businesses! - This is fantastic news, Evan. Great interview with Amanda, BTW. We can sure learn a lot from each other, and this new forum will provide many new great conversations and insight. I have a bit of experience in this area as well, so this is a great addition. Congratulations to Jeff as he will do a tremendous job as the moderator.
Merry Christmas everyone! - I'm just waiting for my son to wake up to start our Christmas traditions and I wanted to drop a quick note here to thank everyone for your support of the forums. We've have an exciting year and hopefully we can reach and help even more entrepreneurs in 2011! I hope you enjoy your families and have a fantastic holiday break... and then get ready to kick some butt with your business in 2011! Merry Christmas everyone!
Re: "Diversity" Is Costing Us Dearly! - Hi WendyGirl33, Thanks for this post. This is your 2nd post, not many have made such an impressive contribution to start with. Excellent. What can we say about this subject and be constructive. One thing is sure, nothing stays the same for ever. Trends change, fashions change, peoples perspective change etc. In fact we can never exhaust the continous changes that take place all around us. Many of the changes happen without us recognizing it until later; sometimes too late to stop it, if need be. PS, English is my second/third language. If you can write the above better, please do it an let me know. I want to learn to write better and better.
Re: Your weapon for success - Let use this weapon this 2011 for a great success


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