Andy Crestodina Articles

5 Questions to Ask When Choosing a Web-Design Firm - Click To Read Article
Every day, I meet with companies who are looking for a web-design firm, and naturally, I'd like some of them to choose us. But I've also noticed something during these conversations: often, people don't ask the most important questions. A meeting with a web-design company is an interview. You want to make sure their business is legitimate, and you want to get a sense for the personality and culture of the company. Most of all, you need to understand their approach to the unique challenges you're tackling with your project. In 5 minutes, these 5 questions will tell you more than an hour-long presentation...

Claim Your Local Listing in 19 Places - Click To Read Article
Search engines are changing. You may have noticed that any time you search for something in your area, you get more than the usual list of results, you get a map with some links next to it. Evidence suggests that creating/claiming your local listings is a good start. So here are the basic steps to claiming, creating and managing your local listing. We’re also showing you 19 places where you can do this. Most are Internet Yellow Pages sites (IYPs) and others are local directories and the search engines themselves. You don’t need an expert to help you create and claim your listings. In fact, it’s best if you do this yourself.


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