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Achieving Top Search Rankings in Microsoft New Decision Engine Bing DEO/SEO

Written by: Brandon Leibowitz

Article Overview: The new decision engine from Microsoft, Bing, is sure to be a major competitor with Google and the other search engines. Since it is brand new many of you are wondering how their algorithm works and how to get to the top organic search results. It seems like Bing looks at back links more than it does at a pages actual content. Read other observations and advice here.

Achieving Top Search Rankings in Microsoft New Decision Engine Bing DEO/SEO

Can Microsoft compete with the search engine giant, Google? It may have looked doubtful before when looking at Microsoft’s Live Search, but things are looking good with the new release of Bing, Microsoft’s new search engine, aka “decision engine”. It was released on June 3, 2009 and has an extensive marketing campaign in place, estimated to be at nearly $100 million. Major television ads are running promoting Bing. Bing’s simple interface with a colorful background mimics that of Google, but with a more ambiance t it. The background is always changing with hot spots that are clickable. Luckily, you can always go back to a past image and find the hot spots, in case you saw something important there. It does not make much sense to have these hot spots and they can be quite confusing, especially since they are constantly changing. There is no warning of when and where these hot spots are until you scroll over them. Then a question related to the image appears with a link to click on, usually answering the question proposed. When comparing Bing to Google there are more similarities than dissimilarities. For starters they both have a simple interface with a large search bar in the middle of the page. They both display Images, Videos, Shopping, News, and Maps on the homepage. The difference is Google also has Gmail and Bing has travel. The big difference is that Bing has changing images, where as Google has a changing logo against a blank interface. Bing has decided to market itself as a decision engine, rather than a search engine. What this means is that Bing incorporates ecommerce websites search bar into a fully functional search engine. Microsoft believes that searchers are ready to move beyond the search stage and Bing will help them make better decisions. The search engine results are categorized to make it easier to find results. The decision engine has been creating tons of search engines ranking for many of my clients with a lower bounce rate than the other major search engines. Does this mean that Microsoft has succeeded with an advanced algorithm that is superior to the major three’s? Or is it a fluke that the bounce rate is visibly lower than the other search engines. The big question is how do we optimize our websites for Bing? We all want to be ranked at the top of a new search engine, which has the potential to take on the other major search engines. It is simple, do what you do for the other major search engines. From my observations domain age plays a big role. Bing wants to see websites that are established and have been around for a long period of time. The decision engine, Bing, seems to like websites with tons of original content on the landing pages. Make sure your page titles are keyword rich and appropriate for the subject matter. Bing loves titles with keywords searchers are using. Make sure to have a good, unique title for all your websites pages. Unlike other search engines, linking out seems to be favored. This means linking to other sites from your own site is good for ranking. This may show to Bing that your site shares useful information with its users. This is not to say reciprocal linking is good, but linking to sites that your users may deem valuable is a good idea. Sign up for an account with Bing and manage your analytics and start a pay per click campaign with them. Their PPC rates are significantly lower than other PPC campaigns because there is not as much competition and keyword dilution occurring. In a few months to a year PPC costs will begin to mimic those of the other search engines, but for now the prices are superb.

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Article Tags: algorithm works, competitor, decision engine, google, microsoft, other search engines, search rankings



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SEO Marketing tips for Promoting your Business on Bing - Bing is gaining popularity and within a short period of time this search engine has surpassed Yahoo and almost giving tough competition to Google. There are more users logging into Bing every single day. Some of the cool things about Bing is that it is QUICK and has a better USER INTERFACE. However, there is a significant different in the way Google and Bing rank websites. If you are planning to optimize your website for Bing then you need to consider these following tips. 1. Domain Age – Bing gives preference to your domain’s age. Google on the other also gives preference to domains which are old. 2.On-Page Optimization/Off-Page Optimization – Google gives more preference to Off-Page optimization rather than on-page optimization. Bing on the other hand gives more preference to On-Page SEO optimization rather than Off-page optimization 3.Text Density – Bing gives preference to keyword density of your content. If you are targeting a particular keyword and your keyword density for that keyword is abysmally low then you wont be able to rank too high on Bing. 4.TITLE is more important – Although Google does gives preference to keywords in TITLE, Bing entirely focuses on TITLE of any given webpage to decide whether it should be ranking at page 1 or Page 8. Therefore make sure to add your important keywords in the TITLE. Also you should abstain from artificial keyword stuffing. Several keywords are semantically considered as same. Take for example, Search engine optimization company, and SEO marketing company are semantically connected with each other. If you are ranking high for one combination, you will also rank for other combination.
What Do You Want To Be Taught? - Hi, My name is Jeff Foster, I will be moderating this new section. I want to get your opinion on topics you would like to discuss & be taught on. I see a great need for small business owners to learn how to perform basic Search Engine Marketing (SEM) which would include the basics about Search Engine Optimization (SEO). What do you want to be taught on? Jeff
Re: Search Engine choices and SEO - to my experience if you optimize for Google Bing eventually catches up and Yahoo uses Bing Algorithm so that works as well. It's just Bing and Yahoo are a bit slower of discovering new content and also are more likely to get spammed because Google's web spam team is actively trying to figure out ways to improve search quality.
Re: Search Engine Optimization - If you are interested to get more information about Search Engine Optimization you can visit Search Engine Watch site gives you a great way to keep up with what’s going on in the search engine world. This site provides a ton of information about a very wide range of subjects related not only to search engine optimization, but also the flip side of the coin; subjects related to searching online.
Re: Quote of the Day - "Just because something works doesn't mea - Good qoutes. Case study Microsoft Dos Microsoft Windows 1 very good Microsoft Window 3.0 Very good Microsoft Windows 95 Better Microsoft Windows 98 Better Microsoft Windows XP Better Microsoft Windows Vista Better Windows 7 Best More is still coming I used them all


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