When Organic SEO Tastes Too Much Like Hard Work!
Online Ad Spend vs Organic Search Marketing Spend:
I read an article last week, I think it was in Business Plus, it talked about the online ad market doubling to $20 billion.
The question that popped into my head was - why have I never seen a break down on the amount of money spent on ‘organic’ SEO marketing. Organic marketing for those who are confused is using your website to target the natural or free or organic part of a search engine results page (SERP). This is the left hand side of a SERP.
OK, OK, so maybe its starting to happen. Finally there is a distinction been made between what a web designer/developer does and what a online marketing expert does. The latter of course specialises in search engine optimisation.
But, back to the question - why no breakdown between online ad spend and organic marketing spend. Why do companies take up using online ads more easily than using organic marketing?
One reason I believe is that ads are easy to track in terms of clicks and money spent. So, your average marketing manager in your average company spends X on online ads, and is able to track that they got X number of clicks and this resulted in X amount of extra money.
With the organic stuff its a bit harder to track and a lot harder to keep up. What do you need for the online ads - a good agency -easily outsource it. Create ads, simple landing pages and away you go. Organic requires a bit more grey matter to produce the results and its takes much longer. With the ads, you start paying - you start getting clicks.
The organic approach takes time and effort - not only of the online marketing expert, but also of the company. And here’s the bitch - it never ends. You don’t reach the top and sit back and consider your work done. There are always new players online, new countries to target, new products and services to target…
But once you hit the organic sweet spot, you’ll be targeting 75% of your target market, as opposed to just 25% with your ads.
So, go on - take a bit fat bite from the organic cake - its good for you!
When Organic SEO Tastes Too Much Like Hard Work - To learn more about this author, visit Bill Egan's Website.
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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