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When Organic SEO Tastes Too Much Like Hard Work!
Written by: Bill EganArticle Overview: This article discusses the reasons why you never see a break down on the amount of money spent on ‘organic’ SEO marketing vs "Pay per Click Advertising". Have you wondered why do companies take up using online ads more easily than using organic marketing? Find out what are the benefits gained by those brave enough to take on the challenge of search engine optimisation or SEO.
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Free Download - When Organic SEO Tastes Too Much Like Hard Work! By Bill Egan |
When Organic SEO Tastes Too Much Like Hard Work!
Online Ad Spend vs Organic Search Marketing Spend:
I read an article last week, I think it was in Business
Plus, it talked about the online ad market doubling to $20 billion.
The question that popped into my head was - why have I never
seen a break down on the amount of money spent on ‘organic’ SEO marketing.
Organic marketing for those who are confused is using your website to target
the natural or free or organic part of a search engine results page (SERP).
This is the left hand side of a SERP.
OK, OK, so maybe its starting to happen. Finally there is a
distinction been made between what a web designer/developer does and what a
online marketing expert does. The latter of course specialises in search engine
optimisation.
But, back to the question - why no breakdown between online
ad spend and organic marketing spend. Why do companies take up using online ads
more easily than using organic marketing?
One reason I believe is that ads are easy to track in terms
of clicks and money spent. So, your average marketing manager in your average
company spends X on online ads, and is able to track that they got X number of
clicks and this resulted in X amount of extra money.
With the organic stuff its a bit harder to track and a lot
harder to keep up. What do you need for the online ads - a good agency -easily
outsource it. Create ads, simple landing pages and away you go. Organic
requires a bit more grey matter to produce the results and its takes much
longer. With the ads, you start paying - you start getting clicks.
The organic approach takes time and effort - not only of the
online marketing expert, but also of the company. And here’s the bitch - it
never ends. You don’t reach the top and sit back and consider your work done.
There are always new players online, new countries to target, new products and
services to target…
But once you hit the organic sweet spot, you’ll be targeting
75% of your target market, as opposed to just 25% with your ads.
So, go on - take a bit fat bite from the organic cake - its
good for you!
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About the Author: Bill Egan RSS for Bill's articles - Visit Bill's website  Interleado specialise in intelligent SEO software delivered as a service. The service supports Internet marketers, search professionals and website owners in promoting websites through organic search. The flagship service is the "All-in-One SEO Workbench" containing a rich set of tools to speed up and simplify the process of promoting websites through search engine optimisation. The Workbench analyses onsite content and back-links to prioritise the tasks needed to improve a website's visibility and authority. Monthly reports track will track progress in SEO project implementation and continually recommend the next set of prioritised tasks that will deliver faster SEO results and higher search engine visibility and keyword rankings. You can open a free 30 day account to find out more and try out the SEO Workbench at: http://www.interleado.com/ Click here to visit Bill's website   Top 12 SEO Tips To Optimise Your Website Content For Organic Search When Organic SEO Tastes Too Much Like Hard Work |
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