Longer Search Queries Increased By 8% In 2009
The use of longer search queries is gaining popularity in the year 2009. According to Hitwise, The use of short search queries is reducing and the long search query is increasing, as users want a more specific search. Longer search queries are becoming popular, as there is a consistent growth in the usage when compared to June 2008. The short search queries are reduced compared to June 2008. However, the search query base of 2 words leads the popularity continuously and is followed by 3 word searches.
Use of More Than 5 Word Search Queries Increased By 8%
The average of search queries of more than 5 words is increased by 8% in June 2009 from June 2008. It was about 7% in April 2009. When it comes to the percentage of the total clicks by the number of keywords, this segments has more than 20% share of the total clicks. The increase in the number of keywords conveys that the users are looking for more specific and accurate results in their searches.
Use of 2 Words Leads the Popularity By 22.02%
Search queries of 2 words lead the popularity by 22.02% in June 2009. Though it leads all search queries, it is reduced by 9% from June 2008 when it had 24.17% of the total clicks. Two word search queries are very much popular among the online searchers as well as online marketers who target the keywords. The decrease in the popularity in the two word search queries is a sign to watch out for the online marketers.
Search Queries Of 1 To 4 Words Reduced By 2%
Average searches with 1 to 4 words are reduced by 2% from June 08. The use of 1 to 4 words is less compared to previous year but the 2 words search base still leads all the search queries. There is a reduction of 2% YOY in the use of 1 word in the search base and just a gain of 1% in the use of 3 words in the search queries.
The longer search query represents the desire to get the specific results of the users. The growth of long search query base indicates the growth and necessity of specific more accurate keywords.
Longer Search Queries Increased By 8 In 2009 - To learn more about this author, visit James Foster's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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