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5 Ways to Get Your Business Found on Facebook

Guest post by: michelle crossley

Article Overview: Almost all the social networking sites are quite popular these days and Facebook is no exception. Advertising your business on Facebook is a very good idea as it would open up possibilities of getting the attention of a lot of would-be customers.

5 Ways to Get Your Business Found on Facebook

Almost all the social networking sites are quite popular these days and Facebook is no exception. Advertising your business on Facebook is a very good idea as it would open up possibilities of getting the attention of a lot of would-be customers. But to do that successfully, you will need to help people access your business ads in the Facebook first. In short, you will have to make it more browser-friendly. There are five effective ways that can help you to make your business in Facebook easy to trace. Let’s have a look:

1. Appearance

We remember a person not only by his name but also by his or her face. The same holds true for making your business recognizable on Facebook. Once you register your business profile on Facebook, you should also upload a few photographs. In case your company has a logo, make it noticeable. Make sure that you paste your picture too. You should also provide accurate information regarding your business contact and other details. Thus, you will gain the trust of the net surfers as all these factors will tell them about the person behind the business.

2. Naming

Choosing a name for your business is very important. It should reflect what you are going to offer. At the same time, it should also help you create a trusted bond with your prospective customers. Once they feel that your business addresses their wishes or problems, they are likely to give you enough attention. So, don’t hurry while choosing a brand name.

3. Business URL

Keep your personal identity different from that of your business. Take care while choosing a URL. Make sure that your URL leads the traffic to the business page. You may like to discuss matters with some SEO professionals while designing the page. Remember - if your customers do not reach the right page, their interest may wear off. So, using proper SEO techniques to make them land at the right web page is crucial to your business success.

4. Personal Touch

This is important. Your website must be unique and it should communicate your business vision with clarity to your visitors and potential customers. This personalization will help you stand apart from other businesses registered on Facebook or on other social networking sites. You can use various Facebook applications in order to achieve this goal. You may also seek professional help from someone who knows how to use Facebook applications for marketing purposes to the optimum level.

5. Connect and Link

Though you have kept your business and private profiles different, you should provide the link to your business page in your private profile. This will help you get the attention of those who otherwise visit your personal site. You should provide this link on various other social networking sites too where you have a profile. If you are writing industry related blogs, you can even paste the business URL there. It is also a good idea to provide the same link with your outgoing emails.

So, make use of all these suggestions and you can rest assure that you will be able to make your brand a popular one among Facebook users.

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Article Tags: Business Found on Facebook, facebook, possibilities, social networking sites



Related Forum Posts
Re: What I Enjoyed Reading This Week - June 4 - Hi Evan, I just joined this forum and looking forward to positive interactions. I'd say great collection of weekly reads. My top two picks from your list are 4 Facebook Marketing Tactics and 8 Brands That Have Found Success on FB - very interesting and informative resources especially for entrepreneurs who want to get the most out of online marketing. Thanks, Melanie James
Re: Twitter vs Facebook - I use Facebook pages for Business and rarely ever use Twitter. I hace lost count of the no. of Hotels that I have visited, regarding their marketing campaigns, that may have 5k Facebook Fans and only 100 followers on Twitter. It is a lot more difficult to engage with people on Twitter and thus harder to gain traction. If you are a business like Nike, then Twitter is great, but if you are an SME, then focus on Facebook or LinkedIn (if you are providing a professional service.) You can always have your Facebook feed directly in to Twitter, so you can have a presence on both, but do the work on one. Also check out ping.fm for managing campaigns - it is a free tool, and a great time saver.
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Facebook and Business - While on the Elevator today I read that MySpace and Facebook are surpassing adult-sites in traffic volumes - just thought that was interesting fact. As far as your business is concerned I think that having a Facebook account is viable as long as you keep it business and the most important thing to increase your traffic would be to link up with people well-known in your business-circle. e.g. if your were in the Marketing Business Circle I would link up with people like Dan Kennedy, Mike Filsame, Yanik Silver etc. People linked up with them will now start pouring into your content.
Re: Social media question - Facebook is where I get all my traffic. Facebook is great, because you can create fan pages and your customers come to you. Twitter is good, but I just don't see the same results. I think Facebook is the most popular and it's easier for people to find what they're looking for.


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