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8 Ways to Market your Non-profit

Guest post by: michelle crossley

Article Overview: There is a mistaken belief among many non-profit managers that marketing is not for them because they are not in the business of making profits. But the truth is that marketing has become integral to our lives. The mission of a non-profit may remain unaccomplished in absence of proper a proper marketing plan and strategy.

8 Ways to Market your Non-profit

There is a mistaken belief among many non-profit managers that marketing is not for them because they are not in the business of making profits. But the truth is that marketing has become integral to our lives. The mission of a non-profit may remain unaccomplished in absence of proper a proper marketing plan and strategy. Spell out your marketing goals Clearly spell out why you need marketing, and what you are setting out to achieve through it. Quantify your goals as far as possible, in terms of how many people you intend to reach, and what scale of output you expect in terms of donations and other material support for your non-profit. Narrow down your target market Identify the potential donors and supporters would be receptive to the cause and mission that the non-profit is pursuing. These are the people on whom you need to focus all your marketing energies. Develop appropriate marketing material If you are looking at online marketing, you need a SEO rich website, and other SEO material. For offline marketing, you may require leaflets, brochures, posters, and some other memorabilia for promotion. Create a presence in social media The increasing importance of social media channels such as Facebook and Twitter cannot be ignored any longer. It is a low cost way to reach out to a large audience to spread your message, and further your non-profit’s goals through such new media. Conduct innovative marketing events and programs Local events and programs can help to promote your non-profit’s goal and mission. The local media outfits can provide free publicity to your organization if they cover these events. Create a dedicated online marketing strategy Email marketing, article marketing, SEO rich website, blogging and participation at discussion forums are some of the innovative ways to promote your non-profit on the World Wide Web. At a very low or no cost, such SEO strategies can help you create wide online publicity and drive focused traffic to your non-profit’s website. Build donor database and maintain effective communication It is crucial to the survival of your non-profit that a regular communication must be maintained with your existing and potential donors. Any new prospective supporters should be added to the list and the database must be updated regularly. Create strategic marketing alliances You can create innovative cause-related marketing campaigns to promote your non-profit and to raise funds. There are several social and corporate organizations that could be interested in joining hands for mutual benefit. Leverage the power of such alliances to further the goals of your non-profit.

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Article Tags: marketing, Nonprofit, promoting



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