Evan Carmichael Top Header about About About facebook Twitter YouTube Google+

Integrating Web Analytics into Your Daily Internet Marketing Campaigns



Free PDF Download
Effective Marketing Tips Using Social Media - By michelle crossley

Name: Email:


: Many web marketers often feel baffled when it comes to using data that they get from their web analytics. If you want to gain the most from your inbound marketing strategy, you can utilize your analytics data in the following ways:

Check your SEO efforts: Your analytics data can help you to assess your SEO strategies. You can check how well your SEO strategies are working for the keywords that you are targeting. Such analytics can also help you to find some words or phrases that are bringing you steady traffic, which you haven’t considered for your keyword optimization. By letting you know what keywords work and what not, such data can help you to make precise decisions regarding which keywords to focus on and which ones to do away with or change in order to suit the online trends.

Landing page conversions: Conversion rate analytics give you statistics related to landing page views, and submission of forms. Thus, your landing page should be sticky to attract potential customers and entice them with a call-to-action in order to convert the visitors into leads. In case the data reveal that your landing page views are low or aren’t as high as you would have liked them to be, you should think about revising or developing your offers. However, if your conversions are very low (say about 5%), it would be wise to consider the optimization of your landing page.

Assessing your brand’s position on the social media platform: Various social media platforms are the new marketplace for businesses where companies and brands are being talked about, their offerings debated, and potential opportunities generated to create a lead or even make a sale. So, you should use web analytics tools like TweetDeck, Google Alerts, HootSuite etc to track the social media buzz around your industry in general, and your company as well as brands in particular. By getting involved with your existing and potential clients across these social media platforms, you can get useful feedback on their likes and dislikes, and build a loyal clientele by acting on their suggestions or offering remedies for their grievances, if any.

Indexable page count and backlinks: Getting inbound links from good neighborhoods that are relevant to your offerings, and having as many of your web pages getting indexed by search engine bots as possible are key factors to monitor. So, try to use your web analytics data to assess these factors.

Though understanding and using analytics data as mentioned above may seem a bit daunting at first, you will be able to walk down the road to success if you take one step at a time and put in the effort to learn and use them well.


Related Articles

  Make sure you know whats hot and whats not with your marketing
  How to Tag your Online Marketing Campaigns in Google Analytics
  Article #38 Simple How To Web Analytics
  Google Analytics - Just the Facts
  Google Analytics Overview: A Must Tool for Webmasters To Discover The Insights Of Their Website
  Daily Method of Operation of Internet Marketers
  Free Web Analytics from Google
  Using Web Analytics for Marketing
  Google Analytics – What is it?
  Hitslink vs. Google Analytics
  How to Use Google Analytics to Gain That Needed Edge Over Your Competition
  What is Marketing Analytics?
  Google Analytics A Free Online Business Tool
  Analytics – The Key to Profitable Marketing
  The Importance Of Using Web Analytics
  Marketing Analytics – the 411 on Generating Business Leads
  Google Analytics - How Accurate is it?
  Must-Know Tips That Will Change Your Internet Marketing Strategies
  The Importance Of Analytics In Your Internet Marketing Campaign
  5 Secrets To Gain Insight To Successful Email Marketing Trends

Home > SEO > michelle crossley > Integrating Web Analytics into Your Daily Internet Marketing Campaigns >

Free PDF Download
Effective Marketing Tips Using Social Media - By michelle crossley

Name: Email:

About the Author: michelle crossley

RSS for michelle's articles - Visit michelle's website
I own studio1c, one point of contact for all website development, SEO, internet marketing, logo design, graphic design needs. Most recently, I have been starting to post blogs pertaining to increasing sales and internet traffic for your business. I provide website development, SEO, internet marketing, logo design, graphic design needs, print design services.

Click here to visit michelle's website.
Dashed Line

More from michelle crossley
Using Facebook Places to Connect Fan Pages
Integrating Web Analytics into Your Daily Internet Marketing Campaigns
Increase Shopping Cart Conversions Now
Optimize Title Tags for Search Engines
Using Facebook Marketplace to Advertise your Business

Related Forum Posts

Re: Google Places Review | How to Get a Review on Google Places? Re: Google Places Review | How to Get a Review on Google Places?
Re: Kevin's Case Study #11 - A New Forum Category? Re: Kevin's Case Study #11 - A New Forum Category?
Different Hats Different Hats
Re: What I Enjoyed Reading This Week - June 11 Re: What I Enjoyed Reading This Week - June 11
Internet Marketing Conference on SLife Internet Marketing Conference on SLife

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
Share for a Cause
Featured Article



Worksheets
By: Evan Carmichael

Do you have what it takes to be an entrepreneur?

8 Powerful Steps to Finding Your Passion

Does your pitch suck?

Create a plan of attach to launch your new business.

8-Cover

Like this page? PLEASE +1 it! Evan Signature
Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

5 traits of a successful entrepreneur

How To Make People Want To Buy Your Product

Todays Sales and Service Culture in Germany

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.