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Mobile Giving - Making it Work for Your Nonprofit

Guest post by: michelle crossley

Article Overview: The mobile phone revolution has given birth to a new form of giving, known as Mobile Giving. Mobile technology is making giving a simple and swift process. The primary target audience for this form of giving is the younger generation that uses mobile phones extensively, and relies on them for a variety of activities.

Mobile Giving - Making it Work for Your Nonprofit

The mobile phone revolution has given birth to a new form of giving, known as Mobile Giving. Mobile technology is making giving a simple and swift process. The primary target audience for this form of giving is the younger generation that uses mobile phones extensively, and relies on them for a variety of activities. The major mobile service providers are happy to become a part of this giving process because giving for charity is a noble cause. At the same time, it enhances their call revenue every time someone makes a call or text message for the purpose of mobile giving. How Does Mobile Giving Work There are three entities involves in the process of mobile giving – the non-profit organization that is leading the campaign, the Mobile Giving Foundation which is the facilitator, and the mobile phone service provider company. The modus operandi is that the target audiences at a television show, or at a live event, are asked to donate a small amount, say $5 or $10, through their mobile phones on the spot. The potential donors are provided a keyword that they have to send as a text message to the given number. This indicates their willingness to donate the amount. Thereafter, the donors receive a confirmation SMS, asking them to re-confirm their donation. Once it is re-confirmed, the mobile phone company adds the amount to the bill of the donor. Mobile Giving Foundation charges 5% as processing fee, and the remaining amount goes to the non-profit organization. Success of a Mobile Giving Campaign Experience shows that mobile giving works best when it is made up of small donation amounts. Since these are micro donations, it is essential that the target audience must be large in numbers in order to raise a good amount of funding. Therefore, popular concerts, top sports events, and any highly popular television shows may be the right places to launch the mobile giving campaign. Mobile giving also works very well based on emergency situations and impulse action. The non-profits that are engaged in raising funds for such causes can consider making use of this form of giving. Even smaller sized non-profit organizations can make good use of mobile giving. They can launch their campaign at the local high school baseball game, the local club or church meeting, or a local theater, show or festival. Opt-in is Required Before you Send Text Messages If your non-profit wishes to reach out to potential donors through mobile text messages, it is important that the individual must opt-in to your mobile campaign through your website, or other means. Otherwise it will amount to unsolicited invasion of the individual’s privacy. It is also advisable for the non-profits to run such campaigns in collaboration with the Mobile Giving Foundation. Otherwise running such a campaign on its own may not be cost effective, and overhead charges may be substantially higher than what the foundation would charge them.

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Article Tags: charities using mobile phones



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