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Guest post by: michelle crossley Become an Author

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In today’s world, mobile phones have become an indispensable part of almost everyone’s life. It’s no wonder that business people are now targeting mobile marketing as a means of tapping into this segment and earning lucrative returns on investment. If you too are planning on a mobile marketing campaign, here are some tools that can help:

Google Analytics App:A majority of website owners use their computer’s browser to check and analyze their site stats to know more about what drives traffic to their sites. You too can use the same, albeit on your mobile phone, to stay productive even when you are in a meeting, on the road, or having a cup of tea with friends. WithGoogle Analytics Appfor the iPod Touch and iPhone, you can now get access to all your reports and data, generate reports with deeper analysis of the same and even get reports of traffic, content, visitors and more.

Tools for those on a budget:In case you are unable to hire professionals to build a mobile friendly website, try using some free tools like the automatedInstant Mobilizeror free mobile site builder that help you to create your own mobile website within minutes. Take time to see how your mobile website measures up to your expectations and in case you are satisfied with the development, consider hiring professionals to get a customized mobile website.

Geo-targeted mobile display ads from Google:Google has recently announced mobile display ads for both Android and iPhones that can help you target clientele based at a particular location. Once you check a box marked “location extension for display”, your ads will become geo-enabled when mobile browsers or apps are used to view them. The basic principle is that your ad-unit will have a small double-arrow that would expand into a full ad on being touched. This full ad will show a map overlay with your business being pinned on a Google Map. The map overlay also has call-to-action areas that urge users to “get directions” or “click-to-call”, both of which are sure to bring some traffic your way.

Develop your own games:Mobile games have emerged as a lucrative part of mobile marketing. You too can create your own games to lure clients and have a call-to-action button at the end or somewhere in the middle to entice users into visiting your site. You may think of solitaire and puzzles related to your offerings, with some prizes and gift coupons for those who turn out to be frequent downloaders of the games.

iPhone app for email marketing:For managing your e-mail campaigns using your mobile device, you can use the iPhone application for marketers offered byConstant Contact.

Social media apps:With a large number of people using various social networks like Facebook, MySpace, Twitter etc, using social media apps on mobile phones can help your customers create a buzz about your offerings on the World Wide Web and spread the word within their networks. Twitter apps like Hootsuite, Seesmic, Tweetdeck, Tweetie, and EchoFon, Facebook app etc make it easy to network on the social media platforms using the iPhone.

Google Buzz:To know more about what’s going on in the neighborhood, following your business partners and friends on the go, posting a message tagged with your location, nothing beats the Google Buzz. You can now even have it on your phone and use it for mobile marketing even on the go.

All the above mentioned apps and ideas were some mobile marketing tools that can help entrepreneurs advertise their products and services on the web, anytime, anywhere!

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