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Mobile Marketing for the Entrepreneur

Guest post by: michelle crossley

Article Overview: In today’s world, mobile phones have become an indispensable part of almost everyone’s life. It’s no wonder that business people are now targeting mobile marketing as a means of tapping into this segment and earning lucrative returns on investment.

Mobile Marketing for the Entrepreneur

In today’s world, mobile phones have become an indispensable part of almost everyone’s life. It’s no wonder that business people are now targeting mobile marketing as a means of tapping into this segment and earning lucrative returns on investment. If you too are planning on a mobile marketing campaign, here are some tools that can help:

Google Analytics App:A majority of website owners use their computer’s browser to check and analyze their site stats to know more about what drives traffic to their sites. You too can use the same, albeit on your mobile phone, to stay productive even when you are in a meeting, on the road, or having a cup of tea with friends. WithGoogle Analytics Appfor the iPod Touch and iPhone, you can now get access to all your reports and data, generate reports with deeper analysis of the same and even get reports of traffic, content, visitors and more.

Tools for those on a budget:In case you are unable to hire professionals to build a mobile friendly website, try using some free tools like the automatedInstant Mobilizeror free mobile site builder that help you to create your own mobile website within minutes. Take time to see how your mobile website measures up to your expectations and in case you are satisfied with the development, consider hiring professionals to get a customized mobile website.

Geo-targeted mobile display ads from Google:Google has recently announced mobile display ads for both Android and iPhones that can help you target clientele based at a particular location. Once you check a box marked “location extension for display”, your ads will become geo-enabled when mobile browsers or apps are used to view them. The basic principle is that your ad-unit will have a small double-arrow that would expand into a full ad on being touched. This full ad will show a map overlay with your business being pinned on a Google Map. The map overlay also has call-to-action areas that urge users to “get directions” or “click-to-call”, both of which are sure to bring some traffic your way.

Develop your own games:Mobile games have emerged as a lucrative part of mobile marketing. You too can create your own games to lure clients and have a call-to-action button at the end or somewhere in the middle to entice users into visiting your site. You may think of solitaire and puzzles related to your offerings, with some prizes and gift coupons for those who turn out to be frequent downloaders of the games.

iPhone app for email marketing:For managing your e-mail campaigns using your mobile device, you can use the iPhone application for marketers offered byConstant Contact.

Social media apps:With a large number of people using various social networks like Facebook, MySpace, Twitter etc, using social media apps on mobile phones can help your customers create a buzz about your offerings on the World Wide Web and spread the word within their networks. Twitter apps like Hootsuite, Seesmic, Tweetdeck, Tweetie, and EchoFon, Facebook app etc make it easy to network on the social media platforms using the iPhone.

Google Buzz:To know more about what’s going on in the neighborhood, following your business partners and friends on the go, posting a message tagged with your location, nothing beats the Google Buzz. You can now even have it on your phone and use it for mobile marketing even on the go.

All the above mentioned apps and ideas were some mobile marketing tools that can help entrepreneurs advertise their products and services on the web, anytime, anywhere!

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Article Tags: iphone, iphone apps, mobile marketing, mobile websites



Related Forum Posts
Re: The Mobile Marketing - Mobile Marketing involves communicating with the consumer via cellular (or mobile) device, either to send a simple marketing message, to introduce them to a new audience participation-based campaign or to allow them to visit a mobile website. Some of the tools of the trade and a few of the concepts that will be featured in this Mobile Marketing 101 series are: Multimedia Messaging Services (MMS) Unstructured Supplementary Service Data (USSD) Bluetooth, Wireless and Infrared Mobile Internet and Social Media Mobile Applications Mobile connectivity not only enables people to connect to the Internet via a cellular telephone, PDA or other gadget, but also consolidates the different communication channels in a simple, yet effective, medium. Cheaper than traditional means for both the consumer and the marketer - and easy enough for almost any age group to understand and engage with - Mobile Marketing really is a streamlined version of traditional eMarketing.
Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: The Mobile Marketing - Mobile Marketing is on pace and it'll engage a reputed image soon. Online shopping is based on PCs and Laptops at the present time but soon it will also be popular for mobile phones.
Re: Mobile Marketing - Top 10 trends in the mobile application in 2012 What is most interesting to us mobile marketers is what lands at # 2 and # 3 spots on his list. "Mobile Search", "location-based services," and also, the place n. # 8 is our favorite of my "mobile advertising." last round after this morning's location based on 1020 funding Placecast poster supports the thesis that when it comes to phones, people expect to be able to discover things around them. That makes sense - after all, what good is a mobile device if you can not access the information you need right now? Gartner reports that location services will be "one of the most disturbing in the coming years." Gartner predicts that the LBS user base of 96 million global growth in 2009 to more than 526 million by 2012. "His value to the user high is the result of its ability to meet a variety of needs, ranging from productivity and fullfillment target social networking and entertainment." Mobile Search, which Gartner says is a fundamental purpose "to drive sales and marketing opportunities in the mobile phone," now just need the user experience. Once "the industry improves the user experience of mobile search to get people back again," Gartner predicts it will be the third most popular application in 2012. Getting to # 8, mobile advertising is no joke. Total spending on mobile advertising in 2008 was $ 530.2 million, which Gartner expects to grow to $ 7.5 billion in 2012. "Mobile advertising is an important way to monetize the mobile Internet content, applications and offering free services to end users. The mobile channel will be used as part of the largest advertising campaigns in various media, including television, radio, print and outdoor, "says Gartner. Here's the full top 10 types of future mobile applications, according to Gartner: 1. Money transfer 2. Location Based Services 3. Mobile Search 4. Mobile Browsing 5. Mobile health monitoring 6. Mobile Payment 7. Near field communication services 8. Mobile Advertising 9. Mobile Instant Messaging
Re: Mobile Marketing - No doubt on this.Mobile marketing seems to be a good business now although very few amount of people have knowledge about this.


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