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Optimizing Images for the Web

Guest post by: michelle crossley

Article Overview: Key factors to successfully integrating images into your website only takes a few minutes when you know the guidelines - keep image files sizes to a minimum and save it in the correct format.

Optimizing Images for the Web

Key factors to successfully integrating images into your website only takes a few minutes when you know the guidelines - keep image files sizes to a minimum and save it in the correct format. Optimize Image Size Non-optimized images or high resolution images will load very slowly, thereby slowing down your site and making visitors unhappy. Check the following to keep image resolution down and optimized for your site: * Physical size – images should be scaled down to the size you plan to utilize them on the site. Don’t upload and use a 3008 x 2005 pixel image when you only need it to be a 600x400 pixels * Resolution – Once you’ve made the image the right physical size, also be sure the ppi (Pixels Per Inch) are at 72ppi. No need to have anything more than that because monitors only display at 72ppi. Images Saved in the Wrong Format Ever wondered how to get a transparent background for your images? Or why your beautiful photo has bands of color on it when it shouldn't? When saving your images, the file format really depends on what the image is of. The following images help illustrate this point: * JPEG format is used for photos and the like with multiple colors * GIF format is best for 1 or 2 color images or when a transparent background is needed * PNG is great for mostly any amount of colors and when a transparent background is needed. Downfall is pngs can produce large file sizes. Once your photo is added to your website, don’t forget to add in a description in the ALT tag. This is for search engines and text readers (for blind people) to be able to tell what the images are. You can use keywords here to help describe the article or your site as well as the image.

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Article Tags: difference between jpeg, gif and png, images, Optimizing Images for the Web, transparent background



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Re: How to Use Twitter to Market Products? - Twitter is very useful for sales and marketing especially for the promotion of products and services. Do the following while active on Twitter:- 1. Follow the people having same interest 2. Post Unique and eye catching content 3. Post Images 4. Take your user name as your favorite product name or brand name. 5. Re tweet, replies and make favorite the posts 6. Create list of people interacting with you 7. Try to active at least 5 day a week.
Re: Twiiter an sales - Twitter is very useful for sales and marketing specially for the promotion of products and services. Do the following while active on Twitter:- 1. Follow the people having same interest 2. Post Unique and eye catching content 3. Post Images 4. Take your user name as your favorite product name or brand name. 5. Re tweet, replies and make favorite the posts 6. Create list of people interacting with you 7. Try to active at least 5 day a week.
Re: Can someone explain Search engine optimization to me? - Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence. As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure. Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.
Re: A Tip to Increase Traffic - I do believe that Link Referral is also a powerful way to increase your traffic, however, here are some tips that I have came across with the other day from Webblogs: Write Well and Write Often Frequently updating your blog with useful content is the first step to building your blog's audience. The content you write is what will keep readers coming back for more. Make sure you have something meaningful to say to them and say it often to maintain their interest and keep them loyal. Furthermore, post frequently to increase the number of chances you have for your blog's content to be noticed by search engines such as Google or Technorati. 2. Submit Your Blog to Search Engines Get on the radar screen for the popular search engines such as Google and Yahoo! by submitting your blog's URL to them. Most search engines provide a 'Submit' link (or something similar) to notify the search engine of your new blog, so those search engines will crawl it and include your pages in their results. It's important to understand that simply submitting your blog to search engines doesn't mean your pages will appear at the top of a Google search results screen, but at least your blog will be included and will have the chance of being picked up by a search engine. 3. Use and Update Your Blogroll By adding links to sites you like in your blogroll, the owners of those blogs will find your blog and will be likely to add a reciprocal link in their blogrolls. It's an easy way to get the link to your blog in front of many readers on other blogs. The hope is that some of those readers will click on the link to your blog on the other blogs' blogrolls and find your content interesting and enjoyable turning them into loyal readers. 4. Harness the Power of Comments Commenting is a simple and essential tool to increase your blog's traffic. First, respond to comments left on your blog to show your readers that you value their opinions and draw them into a two-way conversation. This will increase reader loyalty. Second, leave comments on other blogs to drive new traffic. Make sure you leave your blog's URL in your comment, so you create a link back to your own blog. Many people will read the comments left on a blog post. If they read a particularly interesting comment, they are highly likely to click on the link to visit the commentor's website. It's important to make sure you leave meaningful comments that are likely to invite people to click on your link to read more. 5. Syndicate Your Blog's Content with an RSS Feed Setting up an RSS feed button on your blog makes it easy for your loyal readers to not just read your blog but also know when you publish new content. 6. Use Links and Trackbacks Links are one of the most powerful parts of your blog. Not only are links noticed by search engines, but they also act as a tap on the shoulder to other bloggers who can easily identify who is linking to their sites. Linking helps to get you noticed by other bloggers who are likely to investigate the sites that are linking to them. This may lead them to become new readers of your blog or to add links to your blog from theirs. You can take links to other blogs a step further by leaving a trackback on the other blog to let them know you've linked to them. Blogs that allow trackbacks will include a link back to your blog in the comments section of the post that you originally linked to. People do click on trackback links! 7. Tag Your Posts It takes a few extra seconds to add tags to each of your blog posts, but it's worth the time in terms of the additional traffic tags can drive to your blog. Tags (like links) are easily noticed by search engines. They're also key to helping readers find your blog when they perform searches on popular blog search engines such as Technorati. 8. Submit Your Posts to Social Bookmarking Sites Taking the time to submit your best posts to social bookmarking sites such as Digg, StumbleUpon, Reddit and more can be a simple way to quickly boost traffic to your blog. 9. Remember Search Engine Optimization When you write your blog posts and pages, remember to optimize your pages for search engines to find them. Include relevant keywords and links but don't overload your posts with too many relevant keywords or completely irrelevant keywords. Doing so can be considered spamming and could have negative results such as your blog being removed from Google's search entirely. 10. Don't Forget Images Images don't just make your blog look pretty, they also help people find you in search engine listings. People often use the image search options offered by Google, Yahoo! and other search engines, and naming your images with search engine optimization in mind can easily boost your traffic.


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