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Guest post by: michelle crossley Become an Author

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Twitter is one of the most powerful communication methods used by business and internet marketers to give leverage to their brand building efforts. This is definitely an easy way to ensure maximum interaction with your prospective and existing clientele. However, like all other social networking media, it is essential to understand that Twitter undergoes constant changes in order to create newer opportunities for internet marketers. Following are some of the important Twitter trends that are creating waves in the field of internet marketing:

Real Time Searches on Twitter:With this application, you can actually search for the most tweeted topics on Twitter. It is possible for the idle searcher to find out the hottest topics discussed on Twitter along with gauging the broad sentiments expressed by individual users. It is also possible to track the various popular URLs being tweeted on Twitter. For example, with Twitturly, it is possible to track the hundred most popular URLs being tweeted on Twitter during the past 24 hours. Similarly, you can also calculate the number of times a particular keyword has appeared in the tweets. It is pertinent to note that these are only some of the basic applications possible on Twitter that allow internet marketers to be fully armed before formulating their marketing strategies.

Ecommerce possibilities on Twitter:Another important Twitter trend making waves is the capacity of making and receiving payments through the Paypal Adaptive Payment Platform. You can also use your Twitter account to make and receive payments through Twitter. This is very important for ecommerce websites as they can now sell their products or services easily and directly through this medium.

Sharing Live Videos:Sharing videos has always played a very important role in brand building as well as reaching out to business associates. If you can use live videos, it is even better. Recent trends in Twitter have shown that it is now possible to stream live videos out to your followers and ensure more direct and immediate interaction. All you need to do is use a webcam to shoot the video and stream it live using your Twitter account.

Gaining Support with Twitter Petitions:More often than not, there are several businesses that work for a cause and require the support of people to win their case. Twitter petitions make it very easy for such groups to garner the support of people. The sheer majority of people following Twitter give it an edge over all other social networking sites in terms of the number of people you can gather in a very short time. In fact, various case studies have proved that a petition started through Twitter has more signatures than by any other method.

Verified Twitter Accounts:This is one of the latest trends to be adopted by Twitter where you would need to verify your authenticity. Although this is currently restricted to celebrities, it is definitely going to include businesses in the near future as well as individuals. This is a great way to ensure authenticity of the individual and also reduce the risk of impersonation. In other words, credibility of the business is increased through verified accounts, which is a step towards creating trust.

It is essential to reiterate that the above mentioned Twitter trends are not exhaustive in nature but are ever expanding to include newer options that are required to meet the changing nature of time.

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