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Using Facebook Marketplace to Advertise your Business

Guest post by: michelle crossley

Article Overview: With its wide reach to people belonging to almost all strata of society cutting across geographical boundaries and getting past other obstacles, Facebook has emerged as one of the undisputed leaders for advertising your business. If too have been eying this opportunity to bring your business or services into the notice of millions of web surfers out there, the following tips may help:

Using Facebook Marketplace to Advertise your Business

With its wide reach to people belonging to almost all strata of society cutting across geographical boundaries and getting past other obstacles, Facebook has emerged as one of the undisputed leaders for advertising your business. If too have been eying this opportunity to bring your business or services into the notice of millions of web surfers out there, the following tips may help:

• Using Social Ads:If you want to create ads for specific clientele based on their age, location, sex, education level, keywords, political views, workplaces, and relationship status, you can use social ads on Facebook that come with the option to pay on a CPM or CPC basis. With such ads, you can get quick feedback on your offerings from your target audience and even have an insight into the suggested bid range that can help you achieve your desired level of impressions. Placing these ads in the News Feed is an option that will help you get good click through rates. You can even use these ads to target friends of users who have recently visited your Facebook Page or got engaged with your brand in some way or the other.
• Sponsored Groups:You can purchase a link on Facebook to sponsor your own group and host message boards, ad content, and more to advertise your wares.
• Integrated Opportunities:If interested, you can get a Facebook sales representative to help you explore ways of integrated advertising opportunities than are offered through the Social Ads service.
• Polls:If you want to have some data related to your targeted audience, polls on Facebook are an easy way out to quickly conduct online research. Since the results are streamed to a dashboard in real time, you can easily analyze the data by sorting it based on gender and age. If you can chalk out your targeting preferences well, you will be able to get hundreds of responses within an hour!
• Creating your own surveys or games:Facebook users earn AceBucks when they take part in a survey or play games. These AceBucks can be cashed on later to buy real-life prizes like iPods and Wii systems. You too can use this craze to create your own survey or games with an eye on promoting your business, and send out invitations for Facebook users to play.

You can also approach application developers to negotiate a sponsorship directly with them, thus tapping into the integrated opportunities available for Facebook applications. With a wide range of opportunities and applications to advertise your offerings, Facebook surely has the ability to become an advertiser's paradise. So, use it to your own advantage now!

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Article Tags: Advertise, Business, Facebook Marketplace, Services



Related Forum Posts
Re: Improving Cash Flow - [quote="unlimited22":2cjbv6jo]Not knowing your business model, I would first ask if you have a brick and mortar business or do you run it completely online? With so many new social media sites such as Twitter/Facebook/Firndster/myspace and click ads via Google, Yahoo, Facebook etc your main goal should be to increase traffic to your site/business while minimizing daily overhead expenses. Good Luck![/quote:2cjbv6jo] I agree. Cut your costs as much as possible. That will instantly increase cashflow. Advertise with guerrilla marketing. Google guerrilla marketing you should find some stuff.
Re: Twitter vs Facebook - I use Facebook pages for Business and rarely ever use Twitter. I hace lost count of the no. of Hotels that I have visited, regarding their marketing campaigns, that may have 5k Facebook Fans and only 100 followers on Twitter. It is a lot more difficult to engage with people on Twitter and thus harder to gain traction. If you are a business like Nike, then Twitter is great, but if you are an SME, then focus on Facebook or LinkedIn (if you are providing a professional service.) You can always have your Facebook feed directly in to Twitter, so you can have a presence on both, but do the work on one. Also check out ping.fm for managing campaigns - it is a free tool, and a great time saver.
MySpace, Facebook, et al - About a month or so ago there was a discussion on doing marketing through Facebook, but for the life of me now I can't find it. So, what the heck, I'll start another thread on the subject and a moderator can move the posts to a different thread or delete or whatever... Anyway, I had set up my Facebook account without much expectation, but full of hope that thousands of people would soon be hitting my ezine. Hope lost! However, I'd placed a couple of ads in the Marketplace section, for reviewers. I got three responses, to whom I sent more details, and then they never responded. (That really annoys me, by the way. If I send people info they request, and they don't like what they read, have the courtesy to tell me, "Thanks, but no thanks.") Anyway, over the course of two months I finally got two reviewers out of the deal, who are now writing book and movie reviews for my webzine. The second of these is a really, really good find, as she's a presence in the independent movie business, [i:1463813n]and [/i:1463813n]she knows an artist who is willing to do some work for my zine. So even though the hoped for thousands of readers didn't materialize, I still did quite well out of the deal and am quite happy. Oh... and I joined MySpace six days ago. A much larger operation than Facebook, with tons of groups on all kinds of subjects. I've been unable to do anything there for seven days because of their policy of preventing that to prevent spam, apparently, but starting tomorrow I'll be "working" MySpace as well. They've got literally hundreds of groups for science fiction and fantasy movies, books, etc., so I anticipate getting much more exposure there than I ever got at Facebook.
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Facebook and Business - While on the Elevator today I read that MySpace and Facebook are surpassing adult-sites in traffic volumes - just thought that was interesting fact. As far as your business is concerned I think that having a Facebook account is viable as long as you keep it business and the most important thing to increase your traffic would be to link up with people well-known in your business-circle. e.g. if your were in the Marketing Business Circle I would link up with people like Dan Kennedy, Mike Filsame, Yanik Silver etc. People linked up with them will now start pouring into your content.


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