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What’s All The Fuss About Twitter?

Written by: michelle crossley

Article Overview: At first, I didn’t get twitter. Being in the SEO business I tried it but didn’t understand how this could possibly be helpful. Nor did I understand the need to "be connected socially" with "twitter people". This quickly changed. And I’m so glad I've "seen the light" and embraced Twitter as an important tool for promoting my business.

What’s All The Fuss About Twitter?

Twitter is the new cult in the online world. It's the the latest and greatest in social networking, online and mobile communications. It has swiftly filled in the missing gaps where others fell short. Listed below are a few reasons for you to get on to twitter TODAY. Employee Requirement to Tweet

Many employers are posting the requirement for new hires to be twitter efficient and update their tweets regularly. For those jobs in Marketing and Emerging Markets this is quickly becoming considered essential. Most recently, Best Buy encouraged hundreds of employees to handle customer service and store promotions via twitter.

Reaching Out to Customers

Social networking has created a world where unhappy customers can, quite literally, rant their irritation to the world. The affects of a relatively harmless rage and what it can do to a company's reputation in the day of super speedy communication is mind boggling. Smart companies are the ones using twitter to reach out to customers - particularly those who are unhappy and vocal about it. It's a great new way to build customer relations and solve dissatisfaction. A lot of companies are employing social media teams to monitor twitter traffic to put out fire before it has a chance to spread. A quick response to an angry ranting can calm an upset customer and adds a personalized touch. Companies who have tapped the "personalized touch" noticed a considerable shift in customer attitude that probably sent alert signal to companies not active in this ball game.

Use it as an Affiliate Marketing Tool

Download twhirl - it's a little instant message screen that shows all the action going on in twitter. If someone says something interesting, reply to them or ask people questions and start interacting with the best in the business. If you're looking for an real estate agent, make a tweet saying "I need help with a real estate agent in your local area". You will be amazed at the response you will get within a few a minutes. While IMing people on thwirl won't help you make money that second, it will help you build relationships with other people in your industry. If you make conversation with the right people, you'll start to feel like you know them well enough. This can lead to taking your business one step higher, you can meet up with these people and maybe even talk about affiliate marketing. Potentially then we can help each other make some more money. We all know networking in affiliate marketing is key...twittering is actually a great way to start.

Making Money on Twitter

Chris Russo, a sports entrepreneur, founded Fantasy Sports Ventures in 2006, and is now getting a piece of McDonald's marketing millions with Twitter! Russo's total revenue is expected to double this year to $10 million, thanks to the burger giant and Twitter. If Russo can double his fortunes, you can too!

Make Money for Tweeting

If there is a username called "SEOjobsLA" - any person looking for a SEO job in LA could be a friend of this list, and be notified instantly of any new tech jobs. If you have a list of about 3,000 users that are the friends of "SEOjobsLA", that means you have prospective tech employees in the area too. A company would love to get their latest tech job out to those prospects, so they can find a hire - thus, they go to a web page you have setup, and they paste a message, a URL to full job details. You can charge the employer for posting this.

Same with a list (username) like "Macy's". People could pay to broadcast their message (Macys sale - starts 9 pm tomorrow morning till 18th Oct, 10pm) to all of the friends of "Macy's".

Charge for Reading Your Tweets

You could have a subscription-based service where you charge $x for people to be your friend, only if they pay do they have access to your tweets (You verify their subscriptions - and if they haven't paid for the month, you remove them as a friend from your Twitter account). A newspaper might do this to give you access to the news first or a travel agent who know the tricks of the trade will give you advice on how you can pay for an economy ticket but travel first class could send them to you...

Call this the business invaded twitter year. The service which can be used on any cell phone or computer has been a hit almost since its launch. It keeps you updated and connected with thousands and thousands of people instantly. It facilitates drive your brand and communicate with customers in a way that you've never been able to before. Smart entrepreneurs are now doing deals in 140 characters or less on Twitter, are you?

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Article Tags: affiliate marketing, alert signal, ball game, best buy, best in the business, customer attitude, customer relations, dissatisfaction, emerging markets, message screen, mobile communications, quick response, real estate agent, smart companies, social networking, speedy communication, store promotions, tweets, twitter, unhappy customers



Related Forum Posts
Re: Hello from a San Diego-based marketer - Welcome Aaron! Whats the next stage for your business? Ben
Re: New, young entrepreneur - Congrats H20ismyLife! Do you have a website so we can see any of your work? Whats the next step for you?
Re: Using Twitter To Double Your Traffic? - I'm sure in many cases Twitter sends more traffic than Search Engines because most people don't have good enough SE rankings to get SE traffic. But anyone can get Twitter traffic. The problem is that Twitter traffic won't convert for the most part and SE traffic will. I'd venture to say that 98% of the time getting just 100 visitors from search is better than getting 2000+ from Twitter.
How to Use Twitter to Market Products? - How do you use Twitter to market products? Has the Twitter route given you good results? Please share your experience and ideas on how to use Twitter to take a product to the customers. Thank you in advance.
Re: Social Media Works If You Do It Right... - Hi Michelle, Ah, but it seems hashtags are still being used by a lot of people - including Twitter! So I would still use them for your keywords. It's just that if you are searching for something on Twitter you can either go the #hashtag route, or do a direct search on the Twitter homepage. I guess you could use #hashtags when searching on the Twitter homepage as well! DH


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