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Why Your Site Isn't Showing Up In Search Engines

Written by: michelle crossley

Article Overview: No SEO services – Having a website without SEO services is comparable to having an advertisement laying on your desk that’s never been printed in a magazine or newspaper. With over 1 million new domains registered each day, you have major competition. Therefore, simply making your site live is NOT enough for it to be found.

Why Your Site Isn't Showing Up In Search Engines

1. No SEO services - Having a website without SEO services is comparable to having an advertisement laying on your desk that's never been printed in a magazine or newspaper. With over 1 million new domains registered each day, you have major competition. Therefore, simply making your site live is NOT enough for it to be found.

2. Substandard content - not enough text for spiders to crawl, no keywords, meta info, title tags, ALT tags, images containing text for pages, no content on homepage - only images, etc

3. Inadequate structure - bad HTML coding that comes from such things as copying and pasting text from Microsoft Word or using FrontPage to publish your site.

4. No inbound links - having high ranking inbound links to your site gives your greater visibility and lets search engines know your site is worth being listed.

5. No new/fresh content - spiders aren't crawling if they don't have fresh content. Be sure to update your site frequently by adding blogs or new pages.

6. Flash based site - search engines can't read flash. They need content to "read" what your site is about to gather information to match users search terms. Only recently has Google been able to pick up some of the content in flash.

7. Newly constructed or redone site - it will take some time for the search engines to recognize and crawl your new site. Generally a couple weeks.

8. Site is considered spam - by using such tricks as keyword stuffing, doorway pages, hidden text, too many links on a page

9. Domain - register your domain for at least 5 years. This lets search engines know you aren't planning on going anywhere anytime soon.

10. Search engine directory and Sitemap submissions - you can submit your site to Google, Yahoo and Bing in a matter of seconds. Uploading your Sitemap to Google will help it to index your pages and take notice of your site.

Related Articles
  Transferring an Existing Domain Name
  Why optimise your website?
  SEO - What is SEO?
  Proper Usage of Web Site Redirects in SEO
  Search Engines Forget the Quick Fix

Article Tags: advertisement, new domains, search engines, seo services



Related Forum Posts
Re: SES Toronto Next Week - In that case, how about the following? Track: Get Me Up to Speed * State of Search Marketing in Canada Track: Practical & Actionable * Beyond Linkbait: Getting Authoritative Online Mentions Track: Advanced * User Search Behavior * Social Media Success * Web 2.0 & Search Engines * Giving Credit Where It’s Due: Which Campaign Sold What?
Re: SEO Recommendation Needed - One who gives guarantee of top position in Search Engines surely does not know much about SEO
Re: Blogging for Entrepreneurs - Hi, Plus Search Engines LOVE blogs. If you can update your blog a few times a week that will go along way. Plus you like David said linking to internal pages (use good anchor text) can help other pages of your website be indexed faster & higher in the search engines. Jeff
Re: How To Pick Keywords To Rank For - For anyone that wants to learn SEO, Stomper Net is the true expert. I just found out over in the CYN forums that they are giving away their Stomping the Search Engines courses for just $1. I own a copy of these courses, and I can tell you they are rock-solid. I highly recommend them. This is way cheaper than paying a firm or "guru" to do it for you, and I'm a strong believer in learning stuff for yourself.
SES Toronto Day 2 - Well I’m off to Day 2 of Search Engine Strategies 2008. Here is what I have planned to attend today: 10:30am-11:45am - Search User Behavior How do searchers interact with search engines? New research is constantly revealing how searchers act. This session explores the latest studies and findings to provide tips and tactics for search marketers to consider. 12:45pm-2:00pm - SEM Toolkit: Marketers Share Competitive intelligence, keyword research, customer profiling, exotic analytics, and visual mouse tracking are just some of the tricks of the trade of search marketers. Guerrilla marketers on the panel show you the favorite tools in their kits. Many are low cost or free. 2:30pm-3:45pm - Web 2.0 & Search Engines An overused and amorphous term, “Web 2.0? nonetheless encompasses an evolutionary shift from the typical web user experience of a decade ago. Some aspects of the “new” web environment are great for improving your search traffic. Other developments may lead you to make serious SEO errors. Among other things, Web 2.0 is about new user interface designs that speed up user actions with techniques such as AJAX (Asynchronous Javascript and XML), which allow users to perform operations nimbly without loading a new HTML page. This session will cover AJAX, CSS, user-generated content, and other new trends in web design and user experiences that may require a re-think of your SEO strategy. 4:00pm-5:15pm - Site Clinic This interactive session takes volunteers from the audience and examines their websites live to provide general feedback about improving them to gain more traffic from search engines. As usual I’ll report my findings after the day is through!


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