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michelle crossley Articles

Written by: michelle crossley

Using Web Analytics for Marketing - Click To Read Article
Website analytics are very useful tools for those who fully understand its scope as well as its limitations. Web analytics are basically a reading of the happenings on any website. Most of the things which go online are anonymous. However, web analytics use a combination of cookies, JavaScript and log files to identify all web users and the kind of activities they perform online.

Integrating Web Analytics into Your Daily Internet Marketing Campaigns - Click To Read Article
Many web marketers often feel baffled when it comes to using data that they get from their web analytics. If you want to gain the most from your inbound marketing strategy, you can utilize your analytics data in the following ways:

Increase Shopping Cart Conversions Now - Click To Read Article
In eCommerce trade, one of the most crucial interactions between the merchant and the customer takes place during checkout. The checkout process is where the merchant can exercise most control over the transaction. So, when it comes to providing the best customer service, ensure that you make the checkout process as smooth as possible for the customer.

QR Codes - 5 Useful Applications in eCommerce - Click To Read Article
QR codes or Quick Response codes are a new variety of barcodes, which are used to transit more information than traditional barcodes. The traditional barcodes having vertical striations are designed to encode data based on a horizontal plane in between the lines. However, QR codes can store data on horizontal as well as vertical planes. When used appropriately, QR codes help in giving e-commerce an expanded reach in terms of consumers

Calculating Web Site Visitors to Judge Site Performance - Click To Read Article
A common question asked by most eCommerce marketers and owners is the optimum number of visitors, which proves how well a site is doing. The answer is widely variable depending on the products or services being sold, the company size, the sector which the company belongs to, and the target audience.

Effective Marketing Tips Using Social Media - Click To Read Article
Social media is a lucrative niche, and ecommerce ventures that latch onto social networking sites to sell their products are guaranteed more returns. The competitive advantages of using social media to further your business are many and stem from a good understanding of the social web.

Using Google Analytics to Optimize and Market Your Site - Click To Read Article
When you want an online business presence, you can’t neglect the need of optimizing your site. Without the right SEO elements in place, your site will sit in oblivion and people won’t even know that you exist.

Mobile Marketing for the Entrepreneur - Click To Read Article
In today’s world, mobile phones have become an indispensable part of almost everyone’s life. It’s no wonder that business people are now targeting mobile marketing as a means of tapping into this segment and earning lucrative returns on investment.

Pros and Cons of Becoming an LLC - Click To Read Article
If you are a small business owner and are contemplating becoming an LLC, consider your risks and be aware of the pros and cons of the process. Following are some factors that may help you decide:

A to Z of RSS Feed - Click To Read Article
Whether you have a website or a blog, you would surely want more and more people to read about your content. RSS feeds where RSS refer to "Really Simple Syndication" can help you in your endeavor.

Using Facebook Places to Connect Fan Pages - Click To Read Article
If you already know about Foursquare and Gowalla, chances are that you have heard about Facebook Places. This newly launched feature of Facebook will help users of the social network disclose their own location and find friends who are nearby.

Regular Blog Postings to Promote Your Business - Click To Read Article
Once you have posted your first blog post, you need to keep the momentum going. There are many people who are enthusiastic about their first few posts and then when the steam goes out, their blog goes into oblivion too.

Effective Low-Cost Marketing Tactics - Click To Read Article
You don’t always need million dollar ads to create a buzz out about your company. With some time commitment on your part, you can use several low-cost marketing tactics to build effective customer relationships and entice more people to your offerings,

Entrepreneurs Guide to Staying In-Touch Overseas - Click To Read Article
As an entrepreneur, staying in touch and on top of all things is very important, even when you are traveling abroad. Since most people are unaware of the right etiquette to mobile phone usage overseas and don’t inquire with their service providers regarding the availability of international roaming or its cost, your business partners or clients

A Closer Look at Money Making Blogs - Click To Read Article
Blogging is one of the most popular ways of making money online. However, it is pertinent to note that not all blogs or bloggers are successful.

10 Rules for Using Type on the Web - Click To Read Article
Seasoned designers know that proper typography can lend so much aesthetically to a design and increase readability if used properly.

Utilizing Facebook for Ecommerce Sales - Click To Read Article
Facebook is a great tool for getting connected with people. In fact, it is statistically proven that Facebook has the greatest number of users. Apart from merely socializing, you can also use this connecting tool to build your customer base or fan club. You can use Facebook to reach a huge clientele, thereby boosting your e-commerce sales. There are a few methods that you can apply to make this process a smoother one.

Using Facebook Marketplace to Advertise your Business - Click To Read Article
With its wide reach to people belonging to almost all strata of society cutting across geographical boundaries and getting past other obstacles, Facebook has emerged as one of the undisputed leaders for advertising your business. If too have been eying this opportunity to bring your business or services into the notice of millions of web surfers out there, the following tips may help:

Tips for Protecting Your Website Investment - Click To Read Article
With the internet being extensively used today in every walk of life, security issues have risen in prominence. Advances in technology have been used both positively and negatively to enhance websites and businesses as well as to destroy them.

Recent SEO Trends - Click To Read Article
With online marketing ruling the roost, it is obvious that business owners will flood the internet with their websites in an attempt to gain maximum visibility and profits.

Staying Updated on Google SEO Trends - Click To Read Article
As a business owner, it is very important to ensure that your company as well as its offerings (products or services) are visible and available to your maximum number of targeted audience members.

Recent Twitter Trends for Internet Marketers - Click To Read Article
Twitter is one of the most powerful communication methods used by business and internet marketers to give leverage to their brand building efforts. This is definitely an easy way to ensure maximum interaction with your prospective and existing clientele. However, like all other social networking media,

Making Money Off Your Website - Click To Read Article
With more and more advances in technology, there is a plethora of websites available on the internet today, which are vying with each other for profitability. Making money off your website is quite easy and has been done by various webmasters,

Making Money Off Domains - Click To Read Article
One of the most popular ways to make money online has been through domains, which during the initial stages was a truly profitable way of making money online. However, with the passage of time, the initial aura surrounding domains and domain names lessened resulting in the need for special tactics and techniques, in case you want to make money out of domains. Following are some of the ways in which you can make money out of domains and some simple tips for achieving the same:

How Blogging Helps SEO - Click To Read Article
Blogging is an extremely popular method to communicate your thoughts and activities to the outside world. While most businesses use blogging to increase traffic to their website, care must be taken to make sure that your blogs are not solely for that purpose but actually advance your business as well.

How to Choose Who to Link With - Click To Read Article
Link building is one of the effective ways to gain maximum traffic to your website and enhance visibility. Having said that, it is important to remember that all inbound links are not equal, which means that not all links actually increase your visibility. In order to create quality links, it is important to understand the differences between good and bad links, which can help differentiate between them and finally avoid the bad ones. Following are some of the major differences between good and bad links.

How Does Blogging Drive Traffic? - Click To Read Article
Given the present age when dependence on the internet to market your business is very high, it is obvious that newer options of internet marketing will be sought. One of the easiest yet versatile ways in which you can garner more traffic to your website is blogging. Most of us have experienced the power of blogging in one way or the other but not all of us are really aware of the ways in which blogging ensures such traffic generation. Following are some of the ways that you can use while blogging to increase traffic to your website:

Guest Blogging - Does it Help Your Business? - Click To Read Article
If you have a way with words and like to blog, try guest blogging. If you are wondering what guest blogging is all about, it’s where you write blogs for other blog owners. Apart from promoting yourself, guest blogging can also help you in your business in the following ways:

Getting People to Like Your Facebook Page - Click To Read Article
It is not difficult to open a Facebook account and decorate it. What is tougher is to make it likable. It takes time to make your page popular. However, there are certain calculative steps that you need to take in order to make people love your Facebook page. Some of these steps are simple while some of them need more planning.

Great Ways to Acquire New Leads - Click To Read Article
Running a business means constantly looking out for potential customers and finding ways of enticing them, thus increasing your customer base. While directing traffic to your website can be pretty easy and straightforward, finding the right ones, who will actually become your customer; is very difficult. Leads generation is all about identifying and finding the right kind of people interested in your business. Following are some of the simple yet great ways to acquire new leads.

Devising a Strong Linking Strategy - Click To Read Article
In the rat race of making websites get the top rank, people are leaving no stones unturned in their SEO strategies. Search Engine Optimization (SEO) is a vast field which encompasses many ever-expanding items. Link building is one of the important aspects that can make a website achieve top ranking in search engine results for a specific search phrase. A strong linking strategy can make your site visible to the search engines, increase its credibility, and bring a plethora of traffic to your site. But getting links or giving them away at random will not achieve the targeted results you desire. You need to have a careful plan for getting the optimum effect.

Do SEO and Internet Marketing Really Bring Traffic to My Site? - Click To Read Article
Creating a website is not enough. You need to market it properly so that you have maximum visibility, which ultimately leads to enhanced profitability. Increasing traffic to your website can be achieved by basic SEO and internet marketing tactics but before you actually start using these tactics to enhance the visibility of your business, it is important to understand just what search engines look for while ranking web pages. This will help you understand how SEO and internet marketing helps bring traffic to your website.

5 Ways to Get Your Business Found on Facebook - Click To Read Article
Almost all the social networking sites are quite popular these days and Facebook is no exception. Advertising your business on Facebook is a very good idea as it would open up possibilities of getting the attention of a lot of would-be customers.

3 Recent Trends in Social Networking - Click To Read Article
Social networking has been the most popular method used by businesses to enhance their visibility and increase the number of customers. It is interesting to note that social networking, which started out as a way by which friends

Writing an Effective Grant Proposal - Click To Read Article
A grant proposal is at the heart of your non-profit’s strategy to achieve a specific grant from a funding organization. An effective grant proposal is made when you have taken sufficient time to plan, prepare and package it in a professional and accurate manner.

Which to Choose: Blogger or WordPress? - Click To Read Article
Blogging has become a very popular method for sharing knowledge, discuss viewpoints, personalize your business and increase the opportunity for inbound links and traffic. Given the increasing popularity of blogging today, it has become imperative that you choose the perfect medium for posting your blogs. Blogger and WordPress are two leading blogging platforms that have gained in popularity over the years.

What is SEO and Why Your Business Needs it - Part I - Click To Read Article
If you have a business website, perhaps you have heard about SEO. If not, here’s what Wikipedia has to tell about SEO – It is the “process of improving ranking in search engine results.” SEO is an internet marketing strategy that can help you to promote and market your website on the World Wide Web.

Tips on Cost-Cutting for Your Non-profit - Click To Read Article
Non-profit organizations have been under as much financial pressure as any other business organization in the prevailing global economic slowdown. Cost-cutting in such times is an astute strategy for survival. The following are some useful tips that you can use for cutting costs at your non-profit:

SEO Techniques in On-page and Off-Page Optimization - Part II - Click To Read Article
Before we start talking about SEO techniques, you need to know what on-page and off-Page Optimization is all about.

Optimize Title Tags for Search Engines - Click To Read Article
Given the increasing use of the internet for all our search requirements, it becomes essential that you optimize your website in such a manner that they are favored by search engine. A simple way of ensuring acceptance by search engines is by optimizing the title tags you use for your website.

Keeping your Non-profit Ethical - Click To Read Article
One would expect a non-profit organization to maintain higher ethical standards than any of the for-profit business organizations. However, the unfortunate fact is that ethical standards of non-profit organizations in general are on the decline, and not much better than those of the for-profit enterprises. A recent report by the Ethics Resource Center says that the decline in ethical standards of the employees at non-profits is at its lowest level in the last 10 years.

Financial Management for your Non-profit - Click To Read Article
Financial management for a non-profit is as important a function of the top management as in the case of any for-profit business organization. Effective financial management ensures that the non-profit remains financially sound under all situations, and its operations run smoothly. At the same time, the best utilization of resources and donors’ funds is made when the financial management is effective.

10 Essentials for a Rockin Business Facebook Fan or Group Page - Click To Read Article
With the increasing use of social media marketing for enhancing business opportunities and profitability, it is advisable to have a Facebook fan “page” or “group” page to promote your business. However, given the fact that all businesses can promote their service through their Facebook page, it becomes essential to create one that is unique as well as informative.

How a Sitemap Differs From a sitemap - Click To Read Article
Yes you read that correctly, and no, it’s not a typo. Many people often fail to distinguish between a Sitemap and a sitemap. In simple words, the sitemap for visitors gives an overview of the structural linkage of your website. Sort of a map or layout of your site for visitors to see how your site is laid out and help them navigate your site.

What to Look for in an SEO Consultant - Click To Read Article
Since webmasters or business owners often don’t have enough time on their hands to devise fruitful SEO strategies and keep a close eye on how they are working, changing and fine tuning them from time to time, they tend to hire someone competent to do the job.

The Importance of Cause-Related Marketing for your Nonprofit - Click To Read Article
Cause-related marketing (CRM) has gained immensely in popularity over the last few years. The concept caught the imagination of corporate houses and non-profit organizations in the 1980s when a non-profit called “Restoration Fund” joined hands with American Express to raise funds.

Mobile Giving - Making it Work for Your Nonprofit - Click To Read Article
The mobile phone revolution has given birth to a new form of giving, known as Mobile Giving. Mobile technology is making giving a simple and swift process. The primary target audience for this form of giving is the younger generation that uses mobile phones extensively, and relies on them for a variety of activities.

How Does Cause-Related Marketing Work? - Click To Read Article
Cause-related marketing is essentially collaboration between a business organization and a non-profit to promote a specific cause and raise funds for it. There are several versions of cause-related marketing to suit the needs of different businesses and non-profit organizations.

Website Evaluation Tools, Website Graders, SEO Analysis and more - Click To Read Article
The following tools cover various aspects of website evaluations, from basic to advanced, from displaying properly in browsers to SEO ranking and more. Multiple tests for multiple tasks. Have fun!

Optimizing Images for the Web - Click To Read Article
Key factors to successfully integrating images into your website only takes a few minutes when you know the guidelines - keep image files sizes to a minimum and save it in the correct format.

Leveraging Social Media to Market a Non-profit - Click To Read Article
The wave of social online media is taking the world by storm. No organization can afford to ignore their growing importance any longer. Websites such as Twitter, Facebook and MySpace have immense reach and power that can be leveraged by a non-profit at practically no cost.

Cover Letter Writing for Grant Proposals - Click To Read Article
The grant proposal is one of the key instruments for a non-profit to seek financial grants. However, a professional presentation of a grant proposal requires a good cover letter be included with it. It may appear to be a small detail, but the devil, as they say, lies in the details.

10 Great Joomla Extensions - Click To Read Article
With Joomla having emerged as the most popular Content Management Services (CMS) today, you will most likely find yourself trapped in a dilemma on which Joomla extension to utilize for your site.

5 Tips to Starting a Successful Non-Profit - Click To Read Article
Starting a non-profit requires careful planning and thorough execution. It is a challenging endeavor, and not everyone succeeds in creating a sustainable and successful non-profit.

Creating a Section 508 Accessible Site - Click To Read Article
If you are a web developer by profession, you should be knowledgeable with Section 508 Standards. Such standards aid website developers in making sites accessible for all; primarily for disabled users, visually or auditory impaired. In fact, as per federal regulations, government websites should comply with the guidelines as outlined by Section 508. With heavy reliance we place in the internet for learning, employment, healthcare, social networking, research, and more, it is crucial for sites to be accessible for all.

Top 5 White Hat Techniques in SEO - Click To Read Article
Design a well structured site: As an SEO specialist, you should take good care of the structure of your website. Make it simple so that the search engine crawlers can easily navigate through all the pages and understand the subject matter of each page. So, make your pages well structured using headers and sub headers. Remember that search engine crawlers find it difficult to read Flash images. So, use ALT tag in your images to make them search engine friendly. In case you have dynamic web pages, remove session IDs to make them able to be crawled by the search engine robots.

The Power of the Mobile Phone for Philanthropy - Click To Read Article
The almost universal presence of the mobile phone is making it a powerful tool for the non-profits looking for innovative ways to reach out to potential donors. The power of the mobile phone for an organization lies in the fact that it enables a direct reach to the individual, unlike a website or a banner advertisement.

Our Favorite Joomla Extensions - Click To Read Article
Looking for some great ways to grow or extend your Joomla website? There are thousands of extensions out there, the majority of which are free! We've rounded up our top extensions that we keep returning to time and time again. Enjoy!

How Non-profits are Sailing Through the Recession - Click To Read Article
It is challenging for a non-profit to survive the tough economic times, just like any business organization. It is a time when the regular donors begin to back out, and new donors are difficult to find. However, the key is to maintain focus on the goals, and sail through the recession by sticking to the basics.

Harnessing Social Networks to Boost Sales - Part II - Click To Read Article
If you are not sure which social networking sites you should target as a newbie, you can use Facebook, MySpace and Twitter to begin with, as all these sites are creating quite a buzz on the web.

Harnessing Social Networks to Boost Sales - Part I - Click To Read Article
Till a few years ago, marketing meant spending a deluge of money on a top notch advertising campaign, something which only big companies could afford. Then came the internet that changed everything with the concept of online marketing.

8 P's of Strategic Social Marketing for your Non-profit - Click To Read Article
Marketing for your non-profit is not just about raising funds. The larger goal of marketing is to create a sound image for your non-profit, deliver the right message about the causes it espouses, and a meaningful difference. Strategic Social Marketing your non-profit is, therefore, based on the same principles of marketing as any other business organization, but also something more.

8 Ways to Market your Non-profit - Click To Read Article
There is a mistaken belief among many non-profit managers that marketing is not for them because they are not in the business of making profits. But the truth is that marketing has become integral to our lives. The mission of a non-profit may remain unaccomplished in absence of proper a proper marketing plan and strategy.

White Hat SEO - Click To Read Article
White Hat SEO is nothing but strategies which are considered ethically correct and legitimate by SEO’s as well as search engines while indexing a site. These techniques often make for a pleasant user experience, and more importantly bring in promising results in terms of high rankings and rank stability. The content that you would find on the webpage would not be solely for the search engine ranking purpose but also keeping the visitor in mind.

Tips for Online Marketing that B2B Marketers Can Use - Click To Read Article
Business to Business (B2B) website marketing involves some practices that are crucial for the success of your online business. B2B websites of today needs to be more than a simple brochure of the online company. They are required to engage the visitor in a dialogue, be it about a new industry trend or about the next stride towards purchase. B2B marketing, while promoting the benefits, should also foster trust.

Credit Card Processing Options for your Non-profit - Click To Read Article
The non-profit can open a merchant account with a bank or a credit card company. The advantage of this account is that when a donor makes a payment through credit card, the money goes directly into the non-profit’s bank account. The advantage here is that when the donor receives the credit card statement, the name of the non-profit will be mentioned on it. This account helps to enhance the image of the non-profit.

Black Hat SEO - Click To Read Article
Black Hat search engine optimization is a technique that is used to get high search rankings in an unethical manner. Contrary to White Hat SEO, black hat techniques are characterized by breaking search engine rules and regulations, a poor user experience by unethically presenting content in a different visual or non-visual way to search engine spiders and search engine users.

A Case for Registering Your Domain and Hosting in Your Name - Click To Read Article
When you decide to host your own website and need to select a domain name, many website owners are at a loss. They often have a coworker, employee, webmaster, or someone other than themselves do this for them.

5 Ways to Make Your Content Popular - Click To Read Article
Content is the most crucial component for a website, or for that matter, any advertising or marketing tool. However, very few people realize the necessity to popularize their content, thereby generating lesser volumes of traffic to their websites.

10 Essential Features for your Non-Profit Website - Click To Read Article
The website of your non-profit organization is at the center of your online marketing strategy. Therefore, it deserves the maximum effort to create a great, user-friendly website that works 24x7 to fulfill the goals of your non-profit.

Online Press Releases Essential For Non-profits - Click To Read Article
An online Press Release has become a powerful tool to convey your message to a large and dispersed target audience.

Finding Foundation Support for Non-Profits - Click To Read Article
U.S. foundation and institutional giving represent approximately 15 to 20 percent of total giving to charitable organizations

Steps for Successful Vertical Marketing - Click To Read Article
While defining their markets, most vendors do the analysis based on what they think. However, the ideal situation should be where they take into consideration how their target customers think.

9 Ways to Have a Virtual Meeting - Click To Read Article
The Internet has revolutionized our lives in many ways. It has taken communication to a new virtual collaborative environment where people sitting at different geographical locations of the world can communicate with each other in real time. Here are some of the amazing ways to have a virtual meeting with multiple participants:

Using Flickr as an Online Marketing Tool - Click To Read Article
5,419 uploads in the last minute, 71,248 things tagged with jump, 3.0 million things geotagged this month. Do you still need a reason to get yourself a Flickr account? Flickr is quickly becoming a popular online marketing tool for it allows creative agencies to market their products through a visually appealing medium. It can help you generate traffic to your website and ensure that your website ranks higher on the major search engines like Google, Yahoo! and Bing too. Consider this, according to Nielsen or NetRatings, Flickr is the fastest-growing photo sharing site on the web. It is the 7th most trafficked social media site overall.

Free Photoshop Brushes, Textures, Filters and Patterns - Click To Read Article
Are you looking for Photoshop Freebies? Scroll down for a list of Adobe Photoshop Freebies’ Websites, which offer a huge number of freebies for Photoshop, Graphic Design aficionados! If there are any other sites, which you have used, list them in the comments section!

20 Ways to Advertise Your Website for Free - Click To Read Article
The internet was designed to be a free means of communication. As a result, there are a number of resources you can use to ‘advertise’ your business….for FREE! Listed below are some of the best ways to advertise your website online:

Why Your Site Isn't Showing Up In Search Engines - Click To Read Article
No SEO services – Having a website without SEO services is comparable to having an advertisement laying on your desk that’s never been printed in a magazine or newspaper. With over 1 million new domains registered each day, you have major competition. Therefore, simply making your site live is NOT enough for it to be found.

Using Social Media for Lead Generation - Click To Read Article
Is your blog generating leads yet? If not, then you need to use social media to generate leads. How can you use social media to attract prospects to your business? Assuming you’re offering a quality services or product, a convincing offer, and are talking to the right customer, social media tools make generating leads easy on the pocket and time-efficient.

Market Your Blog To The Masses - Click To Read Article
Are you looking for an effective way of enhancing your online business? Would you like to get more customers for your online services and products? You can definitely do so by making use of blog marketing. This consists of nothing more than putting up relevant content, about the services/ products that you offer on your website, so as to market your online business!

Alternatives to Photoshop - Web Based Image Editors - Click To Read Article
Finding you don't have the funds to purchase Photoshop? Maybe you've tried to learn it, but just can't invest the time required to learn the intricacies of the program. Whatever the case, we have scoured the net in search of the best free web-based image editors. These are great alternatives to Photoshop because they are easy to use and available online, for free!

5 Reasons to Start an Online Brand Community - Click To Read Article
Online brand communities are now tapping into a vast market online. Branding itself is a 2 trillion dollar industry, with the best brands being top searches online. To get your brand in the mix, one of the best ways is to develop a creative online brand community. This guide does more than offer reasons to use online brands: it also offers tips on creating a successful one.

What’s All The Fuss About Twitter? - Click To Read Article
At first, I didn’t get twitter. Being in the SEO business I tried it but didn’t understand how this could possibly be helpful. Nor did I understand the need to "be connected socially" with "twitter people". This quickly changed. And I’m so glad I've "seen the light" and embraced Twitter as an important tool for promoting my business.

Why Internet Explorer Must Die - Click To Read Article
If you’re someone who lives more in the online world, you’re sure to have heard of or participated in the eternal battle of the browsers – IE vs. others. If you’re a new denizen of the World Wide Web, you would want to know which browser best suits your online needs, but chances are, you’ve already been warned off Microsoft’s Internet Explorer. This is not just because of IE’s poor track record as a browser, but also no concrete changes being made to newer versions, despite Microsoft one of the biggest players in the market. So, we decided to debate why newer browsers are much more preferable when compared to IE one by one so as to make your choice easier for you.

Twabulous Twitter Tools - Click To Read Article
Twitter related tools and plug-ins are multiplying by the day. When I say multiplying, I mean not one or two, but, hundreds of new tools. Below are a few Twitter tools to enhance your Tweeting experience, finding new tweets and more. There’s a reason why others are using these services and you should too.

Driving Traffic Through Online Forums - Click To Read Article
An Internet forum is an area for discussion made available on a website for users to post discussions, read and respond to posts by other forum members. Online forums allow members or users to start new topics and reply to existing posts too. Conversations on forums are called threads.





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