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Robots Want Us To Be Happy. How CRM’s Can Improve Productivity & Job Satisfaction.

Guest post by: Todd Jamieson

Article Overview: “Humans are not horses”, Daniel Pink smugly proclaims to an engrossed audience during his popular TED talk “What Really Motivates Workers”. On stage and in his famous book “Drive”, Pink explains the differences between algorithmic and heuristic tasks and concludes that workers need different motivations for different types of tasks. He asserts that humans tend to thrive naturally in work environments where the majority of tasks are heuristic, and thus require fewer incentives.

Robots Want Us To Be Happy. How CRM’s Can Improve Productivity & Job Satisfaction.

“Humans are not horses”, Daniel Pink smugly proclaims to an engrossed audience during his popular TED talk “What Really Motivates Workers”. On stage and in his famous book “Drive”, Pink explains the differences between algorithmic and heuristic tasks and concludes that workers need different motivations for different types of tasks. He asserts that humans tend to thrive naturally in work environments where the majority of tasks are heuristic, and thus require fewer incentives.

In other words, when employees are freed from monotonous administrative duties and allowed to work on their own with the purpose of solving a problem, their natural satisfaction is higher. They require fewer incentives and are generally more productive.So while the fact that humans are more productive in environments where they are predominantly required to think is not surprising, the number of companies who have not yet discovered CRM is. The right CRM system can eliminate a number of algorithmic tasks from the workplace. Below is a list of 5 tasks businesses are doing manually that can be eliminated by a CRM system:

Think Teams

Instead of managers manually assigning and sending tasks to their teams (which could require multiple emails and data duplication), they can quickly assign clients to team members in the CRM system with the click of a button.

Automatic Reporting

For businesses tracking sales and leads, the integrated reporting systems within CRM can automatically generate reports that would have either had to be entered manually or individually generated.

Eliminate Duplication

A CRM system centralizes and stores templates that companies use on a regular basis for easy access, which eliminates the need for duplication or re-entry of these templates.

Share, and Share Some More

A CRM allows for client information to be shared across all levels at all times, including important stats like client history. This eliminates the need for data duplication and cuts out the need for multiple communications regarding the same information.

Social Media Superpowers

With the dominance of the virtual marketplace, companies are increasingly using various forms of social media to keep in touch with clients. It can be tedious to update mailing lists and gather content for a newsletter, which a CRM can do automatically. A good CRM can be pre-scheduled to create and deploy marketing campaigns and newsletters.

So the question for companies without a CRM system is why waste valuable time on administrative tasks when a computer can do them for you? Not only will your employees be able to spend more time doing the work that really matters to them (and you!), they will be happier and maybe even feel less horse-like too.

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Article Tags: algorithmic, incentives, job satisfaction, productivity, work environments
Referred by: http://www.brymarkpromostore.com



Related Forum Posts
Re: Does Your Website Have a Robots.txt File? - Whaow, This is amazing. I checked all my websites, non of them have any Robots.txt. Thanks for the information
Re: Some attractive terms in advertisement - [quote="lane_hug":sqdmyojl]Some terms can make the advertisement look more attractive, like unlimited, free, life time guarantee, and more. These should be definitely incorporated to ensure fast sales.[/quote:sqdmyojl] You've got to be careful with such terms, though. Take as an example the poor Korean dry cleaners who had the words "Satisfaction guaranteed" on their storefront window. They lost (supposedly) a pair of slacks from some loony judge, who proceeded to sue them for MILLIONS of dollars (over a $100 pair of slacks) because they did not provide him with satisfaction. [If the sign had said "Satisfaction guaranteed or your money back" perhaps none of it would have happened...] These days more and more people are apt to sue at the drop of a hat, and if you promise them something even though common sense says you wouldn't have meant what you said (for example Pepsi got in trouble because their commercial for Pepsi points, at the time the movie True Lies came out, featured a Harrier jet as in the movie. A few looney businessmen bought up all the points the could to get that jet, although they were told it had just been dramatic license, and ended up suing Pepsi for misleading advertising. The suit was dismissed, but the fact that the guy was able to find lawyers who'd even take the case on is scary. To cut a long story short, be careful what terms you use, and think to yourself what you'd have to do if people took them literally.
Re: Make Friends...Literally BUILD them! - It's the "prequel " to the Battlestar Galactica TV show. It's how Robots became "Human" and took over the world. Great Show
Re: What I Enjoyed Reading This Week - Oct 14 - I really enjoyed the Improve your vision with an app article in the New Scientist. I don't wear glasses and think a lot of people cripple their vision by wearing specs from an early age instead of exercising their eyes... Nice to see someone has developed an ap that will help.
Re: Make Friends...Literally BUILD them! - [quote="barrysarner":1n9pk0m8]It's the "prequel " to the Battlestar Galactica TV show. It's how Robots became "Human" and took over the world. Great Show[/quote:1n9pk0m8] Ahh... sounds cool. And not that far fetched when you think about how much technology has changed and how we rely on robots to do so many different functions these days. This reminds me of the movie Eagle Eye and how the security software just took over and started killing off people because it got too "smart."


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