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What if you Have no Style?

Guest post by: Todd Jamieson

Article Overview: It’s been a long five months. Your web site designers have mapped out the perfect layout. The content team has analyzed your user groups, and written killer copy that will definitely convert. Now is the day: web site launch day. Your baby is finally ready to leave home! You may have the keys to your new website, but you also have a problem. You have no style. Now, I mean this in the nicest way! You can update content, but you can’t easily keep up the beautiful font styles your designer created for you, or even know when and how to use them.

What if you Have no Style?

It’s been a long five months. Your web site designers have mapped out the perfect layout. The content team has analyzed your user groups, and written killer copy that will definitely convert. Now is the day: web site launch day. Your baby is finally ready to leave home!

You may have the keys to your new website, but you also have a problem. You have no style.

Now, I mean this in the nicest way! You can update content, but you can’t easily keep up the beautiful font styles your designer created for you, or even know when and how to use them.

Meet the solution: the style guide.

A style guide is a quick reference containing your available styles, so that you know when to use that larger black font, vs the small orange one. With a good style guide, you don’t even need to know the difference between Helvetica and Arial, or what the hexadecimal code for mauve is. And best of all, the style guide is ready for you when you need it, in an easy to access dropdown menu on every page you edit in your website.

After all, as a content manager or web master / website owner, you have enough to worry about without learning HTML.

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Article Tags: launch day, user groups, web site designers
Referred by: http://www.brymarkpromostore.com



Related Forum Posts
Elements of Style - Can't comment on the two books you listed, but Strunk and White's Elements of Style belong on every writer's shelf.
Re: Search Engine Friendly Coding - According to my experience, You should avoid flash and java script while making a website for online business promotion. These type of coding also increases website loading time so avoid it. You can also use external CSS "Cascading Style sheet" for placing images on website it will reduce website loading time.
Elements of Style - [quote="BuzzAroundBooks.com":285x8n54]Thanks for the book recommendation OmnivoreInk! But can I ask if "Elements of Style" provides any tips on writing professional ad or web copy?[/quote:285x8n54] Well... kinda sorta. It is a reference work that you can use to check on proper grammar (the difference between "then" and "than" and "affect" and "effect," for example, whether commas belongs inside or outside quotation marks, stuff like that.
Ladies Who Launch book party - I'm only abouat 6 hours from DC... but I'm not going to be able to make the signing... I wish 'em well, however. Anyway, I check their website periodically to see what's happening, and here's the press release for it: We've written about you in our book and now are thrilled to meet you in person! Our book LADIES WHO LAUNCH: Embracing Entrepreneurship & Creativity as a Lifestyle (St. Martin's Press; May 1, 2007; $24.95) has come out and we are coming to Washington, DC to celebrate you, women who want to say "YES!" to their dreams by launching a business, project or life! We'll be at Barnes & Noble, 555 12th St. NW, Washington DC, on Wednesday, May 9, 2007 and we would be honored if you would come out and meet us and the extraordinary ladies of the Washington, DC Ladies Who Launch Incubator program. We have invited several special guests including: Priscilla Stephan: Founder of Bakana Style Kalle Diarra: Founder of Arbre De Vie Products These ladies will talk more about how to launch, and, why launching, whether for entrepreneurial reasons or just for fun, leads to a happier, more fulfilling life. Being around like-minded, inspiring women is one of the best ways to get you moving toward your goals and dreams.


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