Tweet

Benefits of a Marketing Strategy

Guest post by: Sue Cooper

Article Overview: The benefits of a marketing strategy are obvious for any business owner. A marketing strategy is designed to help you bring in more customers. However, these benefits seem to be even more important for online business owners simply because of the sheer magnitude of potential customers on the Internet.

Benefits of a Marketing Strategy

The benefits of a marketing strategy are obvious for any business owner. A marketing strategy is designed to help you bring in more customers. However, these benefits seem to be even more important for online business owners simply because of the sheer magnitude of potential customers on the Internet. You may own a brick and mortar store where you sell dog supplies in Brisbane. Before you purchased or leased a property you probably examined the surrounding area pretty carefully to determine your income potential. You probably acquired statistical data on the number of dog owners in the area as well as information on their spending tendencies in regard to their dogs. This information enabled you to choose an ideal location for your shop. However, when you open an online shop there is no such thing as an ideal location. Just by being available online and offering shipping options, you make yourself available to a much larger audience than if you own a traditional store. Now it becomes much more important to make sure you are marketing to this vast audience in the best possible manner.

The first thing you need to determine is your target audience. This may sound contradictory because we just said you are available to an incredibly large audience. However, just because you are available to this audience does not mean you will be able to sell to this large group. Instead you have to break it down into a smaller subgroup of Internet users who are likely to be interested in your products. Think about an original way in which you can market your products and use this angle to attract your target audience.

Next take a good look at the products or services you offer. You should already be very familiar with your product line but look even closer and try to determine the benefits of your products. Think about what your customers gain from purchasing your products. This is important because when you realise why customers need your products, you have a better understanding of how to tap into this need to create a sense of urgency for potential customers.

In conclusion, take the time to list the different marketing methods you will use. Your business may be exclusively online but this does not mean your marketing has to be exclusively online. Other media such as newspapers, television and radio are still available to you. If your target audience is likely to be using these media and you have the budget to market in these avenues, you should definitely take advantage of these opportunities to grow your client base.

Related Articles
  Entrepreneurs – Do You Really Need A Marketing Strategy?
  M is for Marketing Strategy
  Seven Fundamental Marketing Principles
  Part 5: Marketing and Sales Strategies
  It’s About “Them,” Not “Me”: Highlighting Your Juicy Benefits
  Entrepreneurs – Want To Grow Your Successful Business Into A Much Larger Business?
  9th of the Top 10 Kurlan Sales Management Functions
  PR Strategies - 7 Reasons Why You Need One Right Now
  How to Stop Wasting Money on Your Marketing
  Becoming An Online Entrepreneur: Adding Musical Layers To Your Marketing
  Internet Marketing Strategies To Make Your Business Successful
  Internet Marketing – Short Term Strategy
  Internet Marketing Strategy – Top Tips
  Lean Marketing
  Tips On Marketing Your Online Business Idea
  Primerica Business Strategy: Getting Started with Network Marketing
  The Importance of International Tax Planning
  Branding Goal – Internet Marketing Strategy
  How to fix sputtering marketing
  Do you need an Internet Marketing Plan?

Article Tags: business owner, internet marketing, marketing strategy, search engine optimisation, seo
Referred by: http://www.searchengineworkshops.com



Related Forum Posts
Book: Secrets of Six Figure Women - Secrets of Six Figure Women: Surprising Strategies to up your earning and change your life Barbara Stanny, 2002 Jacket: Maybe you've noticed - a subtle trend is gathering steam. Quietly and steadily, the number of women making six figures or more is increasing, and it continues to rise at a rate faster than for men. From entrepreneurs to corporate executives, from white collar executives to free lancers and part timers, women are forging careers with considerable financial success. Through extensive research and hundreds of interviews, including dialogs with more than 150 high earners whose annual incomes range from $100,000 to 7 million, Stanny discovered that ...they all had certain traits in common: 1) a profit motive 2) Audacity 3) REslience 4) Encouragement 5) Self-awareness 6) Non-attachment 7) Financial knowhow She amplifies on these in the book itself. Table of Contents Intro: Welcome to the era of the six-figure woman 1. The Queen in the Countinghouse 2. The Lowdown on low earners 3. Raising the bar 4. Strategy 1: The Declaration of Intention 5. Strategy 2: Letting go of the ledge 6. Strategy 3: Get in the Game 7. Strategy 4: Speak Up 8. Strategy 5: The Stretch 9. Strategy 6: Seek Support 10. Strategy 7: Obey the rules of money 11. Claiming our power Appendces: Resources and websites Tips for getting out of dent Investing Basics: Wealthbuilding 101
Starting a New Business - Congratulations on the first step of deciding to create your own business. First, you have to ascertain if you are going to be selling your products or services to people or to businesses. People purchase products and services for three basic reasons: •To satisfy basic needs •To solve problems •To make themselves feel good. You have to determine which of these three categories your product or service is the solution to. Businesses, unlike individuals, buy products and services for three reasons as well: •To increase revenues •To maintain the status quo •To decrease expenses. Knowing the reasons why people/businesses buy, you should have a picture emerging of who you think your "Target Market" (or ideal customer) is. Once you have zeroed in on your solution, you are ready to create your Marketing Strategy. If you look at any company that has grown rapidly over the past few years, (i.e. WestJet and Starbucks), it should demonstrate to you the importance of Marketing. In simple terms these companies have: •Clearly defined what makes them different; •Who their ideal customer is; •How to reach them; •Why customers should buy from them; •And most importantly why customers should come back again. It is strong Marketing Awareness that singles out the best companies. I can not stress enough how important it is to create a "living" Marketing Plan before you even start. I hope this helps a little in the creation of your plan. All the very best of luck. Remember: "A Goal without a Plan is just a Wish" Miles of Smiles, Marketing Maven
Hi Folks!!! - This is to introduce myself as the Marketing Manager of iridium interactive ltd. I came across this forum while browsing and wanted to become a member of it. To give you a brief of the company, iridium interactive (ii) specializes in offering unique user centric e-business solutions varying from Strategy, Design, Technology & Marketing. ii with its presence in three continents, has been in the forefront in integrating strategy, design and technology to build unique, robust user centric e-business solutions. ii is an idea commune manifested by a group of futurists, business strategists, creative minds, technowizs, cyber marketers & web brand builders that work in harmony to deliver innovative interactive solutions. Our team has worked on a variety of disciplines for a multitude of clients drawn from various industries. Let us have a nice time together in this forum. I suppose we will all have a good time together.
Re: Best Internet Marketing Strategy - Sometimes the best Internet Marketing Strategy can really depend on your business. It can depend on the particular industry and specifically it can depend on your competitive landscape which can vary from the low hanging fruit to highly competitive markets. I guess what I really saying is that it can vary from one scenario to a different range of strategies to another different scenario. How can you determine which is best for your ideal audience(s)? Outside of all of the technical aspects, which so many people tend to dwell on quite naturally, there is another missing element that is sometimes missing from the SEO/Social Media set of skills. Two principles to keep in mind when you are working on your "strategy." 1. The single biggest missing element is the one that puts you ahead of the competition in a major way. That element is "creativity." So many people spend hundreds of hours trying to replicate what others are doing. Creativity is the element that will allow you opportunity to become a leader (instead of just following the crowd trying to copy everyone else.) True creativity mixed in with your SEO strategy can position you as the leader and the next thing you know, everyone will be watching what you do and trying to follow your lead. But when you are the creator, it keeps you ahead of the game because you are growing in directions of your choosing and using your time to be productive. 2. The other element of any great Internet Marketing Strategy (outside of the technical skills and know how) deals with you delivery of information. Try to always remember that your strategies are not just there to help you pursue money and wealth, but you are writing to serve your audience. Why do people search the Internet in the first place. Often it is because they are searching or researching information based on the conditions in their lives. Consider the purpose that you write and create content and ensure you are creating the type of useful, helpful and engaging content that satisfies the reason someone chose to search in the first place. Remember that running a business is about making a profit, but even more important to remember is that life is about serving your readers and life is about helping people. Money comes and goes and everyone needs it to live. But people are eternal and how we care about our customers and readers will be evident in your work, whether you realize it sooner or later. Instead of going after the one hit type of sale or service, build within your Web strategy one of the most powerful strategies that can be built. I am referring to building clients for life by remembering that the Internet is not much different than the real world, or it does not have to be if you focus on building relationships using the World Wide Web. I rarely share on forums because so many of them can become nearly like battlegrounds with people all trying to argue their points. But the reason I like Evan's forum here is because ever since I joined it, I've seen nothing but evidence of friends helping other friends and that's what makes this group so great. Good luck on your journey to find your best Internet Marketing Strategy and I wish each and every reader here the very best of success along your path.
Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

What should your free giveaway be?

Ask All to Buy!

If I Were Starting A Network Marketing Company...

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.