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Get Your Keyword Research Right

Written by: Sue Cooper

Article Overview: If you want your website to be a huge success, there is one aspect of search engine optimization (SEO) you cannot afford to get wrong. That aspect is keyword research. This is such a critical component because it is your keywords which help to define your website and make it accessible to potential website visitors.

Get Your Keyword Research Right

If you want your website to be a huge success, there is one aspect of search engine optimization (SEO) you cannot afford to get wrong. That aspect is keyword research. This is such a critical component because it is your keywords which help to define your website and make it accessible to potential website visitors. Listed below you will find some basic steps for ensuring you are utilizing all of the best possible keywords throughout your website. 1. Brainstorming is one of the first steps you should take when doing your keyword research. This can be a very informal process where you sit down and just right down everything that comes to mind when you think about your niche website. You may come up with some potential keywords which are too far off base but you will be surprised with how many useful potential keywords you discover through this process.

2. Next it is time to scope out the competition. Take a look at the top ranking websites in your niche and determine which keywords they emphasize. This is important because these are keywords which are proven to work. A great deal more than just utilizing keywords goes into the optimization of a website though, so do not fall into the trap of believing all you have to do is copy the keywords your competitors are using.

3. Another way to conduct keyword research is by polling your consumers. If you sell a product or service this will be the individuals who purchase your product or service. When your website is your product, the visitors to your website are the consumers. Find out what they are most interested in from your website and focus on the terms they use to describe their interests.

4. There are also many software products available to assist you in determining useful keywords. Many of these products allow you to enter one keyword and generate a series of keywords based on the one you entered. Often this is useful but it is always worthwhile to make sure the generated keyword still fits into your niche.

5. Finally, it is important to remember keyword research is not a one time activity. It should be a process which continues over time. You may start your website based on a few keywords but you should always monitor the success of the keywords to determine whether or not you should keep them. You should also always be looking for new keywords to keep your content fresh and your website regularly updated.

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Article Tags: keyword research, search engine optimization
Referred by: http://www.searchengineworkshops.com



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Re: What I'm reading this weekend - Feb 18, 2011 - Hi Evan, Thank you for a great list as usual, I haven't had the chance until now to read them as I spent all yesterday helping my father to re-build half of his house (or it seemed that way,LOL) I will make a start reading them today and I particularly like the look of Keyword Research in Google Webmaster Tools, thanks again, Mal.
Most Useful SEO Tools For Webmasters - Hi, My name is Jeff, I work for WebBizIdeas.com and we are developing an article called "50 Most Useful SEO Tools for Webmasters." We have ranked & listed our top 30 SEO Tools but want to get your opinion on what SEO Tools are most useful to you; as Internet Business Owners. Google Webmaster Tools Google Analytics Google Alerts Yahoo Site Explorer SEOBook.com Keyword Research SEOBOOK.com SEO For Firefox Tool SEOBOOK.com Search Engine Rank Checker SEOBOOK.com Back Link Analyzer SEOChat.com Keyword Difficulty Compete.com Quantcast.com Alexa.com Archive.org Stompernet Site Seer Technorati.com PRWEB.com ADDTHIS.com SHARETHIS.com EzineArticles.com Scribd.com Squidoo.com YouTube.com StumbleUpon.com Reddit.com Digg.com Del.icio.us Wikipedia.org Flickr.com NewsVine.com Yahoo Answers NOTE: When you list your answers please include a description on what the site is, why it is important to you, and your experience please....we may include it in our article. Jeff
Re: Keyword Selection - Hi All, Very interesting topic of discussion! Website success mainly depends upon the target keywords so the keywords should be relevant to website theme. Long tail keywords often rank easily in SERP. You can also use Ad word Keyword tool for keyword selection. Keyword having less competition and high monthly search volume are easy to rank.
Re: Best Internet Marketing Strategies - I'd disagree with the first point. Keyword research is important, but it should not be the complete focus when doing niche research. A niche is typically made up of thousands of keywords, and researching them all is very difficult, because the keyword tools won't tell you what most of them are. Plus a niche is not a bunch of keywords, it is a demographic interested in a particular topic. You need to learn about the people in this demographic. Keyword research tells you their search habits and gives clues to competitiveness and potential profit, but you are looking at through a very narrow window of a much bigger picture.
Re: New SEO Tool from WordStream - Looks like a new one. Need to explore for its intuitiveness. I use IBP and Keyword elite. Thanks Robert


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