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Is Google Authorship A New Ranking Driver?
| Guest post by: Sue Cooper |
Article Overview: Google announced in June 2011 a new search ranking qualifier - authorship markup. Could this new process reduce the impact of external links? Possibly. It will definitely impact content scrapper sites, and not too soon. In this article, we will explain what Google\\\'s authorship markup is and how it could benefit legitimate content writers and their websites.
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Free Download - Is Google Authorship A New Ranking Driver? By Sue Cooper |
Is Google Authorship A New Ranking Driver?
To understand what Google are trying to achieve with the new Authorship ideology you must first look at why Google exist and what their aims are. Whatever their final outcome - be it money, power, position, future asset ROI etc, Google want to be #1 now. The way they will be #1 is to give their customers - ie. their users/searchers, the most useful, relevant, timely and quality content available.
To consistently provide top ranking sites that fit the preferred search criteria, Google is looking to reward for quality content. One way to do this is to associate content with an author instead of to a random site. This eliminates the issue of a ‘scraper site\\\' stealing content, being found first for the content by Google and thus ranking higher than the original site it was published on.
A reduction in scamming the Google Algorithm is a driver of this new authorship trend. One of the results of scamming or scraping content could not only lose visibility of a page or site for those caught, but the removal of their entire Google profile. Quite a negative consequence for anti social web behaviour.
This association of content to author is created by ‘authorship markup\\\' which commenced being supported by Google in June 2011. As usual, Google are constantly updating the info on how to do everything.
So how does it all work? For all those who write and publish content on the web, they need to have an author page on the same domain as that in which they publish. An author page is just a specific page with some ‘about me\\\' information about the author. If you have multiple authors publish on your site or blog, make sure each has their own author page.
Once they have an author page, it is necessary they also have a Google Profile. The author page is the link between the content and the Google Profile. This also means if you write in various mediums, you need to have an author profile for each of these environs so that they can link to your single Google profile.
Each time my Google profile is linked to from my author bio, the Google profile links back to my author bio. This is making the Google profile more important than ever. Google search results will soon be including an authorship attribution and the higher the quality of content and authorship, the better the impact on ranking.
Google\\\'s logic is that users are not interested in the pages with the most backlinks, but with the pages with the best content. Google rates pages as carrying good authority if they are written by an author with substantial content and multiple users reading and linking to their work.
Google authorship is not dependent on a user being logged on (unlike the +1 button). Businesses will find it worthwhile to ensure their key staff members set up Google profiles if they are going to be publishing content. This also opens issues for businesses and employee relationships with ownership of material and ranking related to authorship and not the site. Authorship, over time, could indeed be seen as being the new page rank.
Content itself will be seen as more valuable the more often it is shared, thus increasing the authorship rank. This will impact directly on page position - if everything else was equal, the authorship rank will govern the content page rank.
Overall, authorship has the advantage of improving content and it\\\'s ownership as well as levelling trust much earlier in the internet relationship- none of which can be a bad thing.
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Article Tags: authorship markup, google authorship
Referred by: http://www.searchengineworkshops.com
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About the Author: Sue Cooper RSS for Sue's articles - Visit Sue's website Sue's passion is search engine optimisation, and as licensed associate of Search Engine Academy Queensland, conducts regular hands-on SEO training. Because of the low enrolment of all workshops, participants receive individual attention, learning the skills to take their website to new levels of sales growth and lead generation. Click here to visit Sue's website   Overview of Blogging Make Your SEO Copywriting Count What is a Web Browser Twitter Life and Business 140 Characters at a Time Article marketing Past and Present Unknown Benefits |
Related Forum Posts
Re: How Do You Check Google Ranking?
- I have download grease monkey plugin in my Mozilla browser when i check Google ranking for keywords it give results in serial way like 1.2.3..... so it is easy to check Google Ranking.
Re: How Do You Check Google Ranking?
- I often sign out all Google account before checking Google Ranking and i use "Grease monkey" Software which make it very easy by giving the SERP's in serial order.
Re: The Best Method for Online Marketing
- thanks for sharing Stephen, guess i will look up SERP rankings
I tried GT recommendation for Google Toolbar for Page Ranking but apparently it only work on IE and not with Firefox
Re: Specific Strategies To Raise PR Levels?
- After re-reading through the posts in this thread it seems to me like there might be a little confusion as to what Page Rank (PR) really is.
For those who don't know...
PR is a number between 1 and 10 that Google assigns to a web page based on it's importance. With 10 being the highest and most important. It's mainly determined by the number and quality of inbound links to the web page but there are other factors as well.
It is NOT the ranking your site has in the Google search engine or any other search engine. If you are ranked #3 on google for "home business" that does not mean you have a PR of 3. They are completely separate things.
Furthermore, PR does not determine how high a site ranks in the search engines. It's possible and very common for a site with a low PR to outrank and site with a higher PR for the same keyword phrase.
If you want to raise your PR then you need more backlinks. Higher PR backlinks will pass more link juice to you and help raise it much easier.
On that same note, if you want to increase your search engine rankings for a particular keyword then you also need more backlinks with the keyword you are targeting as the anchor text. When it comes to that, Page Rank and Search Engine Ranking Positions are very similar but that is it.
People often think that they need high PR to get good search engine rankings and it is not true. They also tend to think that just because a site has high PR then it is better than a site with lower PR, that is also not always the case.
One final thing about this is that the PR you see on your Google Toolbar for a web page only updates a few times per year and is not necessarily the actual PR for that page. The actual PR is stored at Google and is updated constanty, and is not shown to the public. Only they know what it really is.
I hope that clears up some common misconceptions about Google Page Rank (PR).
How Do You Check Google Ranking?
- Now that Google is so responsive to your own search history, how can you get a good idea of what your Google ranking really is for your web pages?
Whenever I check my ranking for specific keywords on Google, my web pages appear on the front page, or suspiciously high.
My way around this is to check Google ranking via other computer Internet links, i.e., whenever I'm working in a library I will use a library computer to check. I check Google ranking before logging into my Gmail or other Google-related accounts.
Does anybody else have any other tips for discovering your Google ranking?
Nowadays, I check Bing.com for my webpage ranking as it gives a much less favourable (and so, I guess, "truer") ranking for my webpages than Google does...
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