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Guest post by: Scott Buresh

Too Much Traffic? Too Many Leads? Try Search Engine Optimization. - Click To Read Article
For too many people, including practitioners, search engine optimization has a very strict meaning - acquire rankings, leads and traffic from related keyphrases. However, less traffic from organic searches can be ideal when the site is attracting the wrong kind of traffic, and fewer leads can be ideal when a site is attracting the wrong kinds of leads.

Inbound Links for Search Engine Optimization - Do You Deserve Them? - Click To Read Article
As part of a comprehensive search engine optimization campaign, gaining inbound links to your website is critical. But what exactly does this entail, and how should you most effectively go about gaining these types of valuable links? Although shortcuts seem like an attractive option, these plans often backfire. Such is the case in regard to building quality inbound links to your website as part of your search engine optimization campaign.

Hiring a Search Engine Optimization Company? Ask About a Pay-Per-Click Campaign as Proof of Concept - Click To Read Article
However extensive your background or familiarity with search engine marketing may be, it's important to understand that while a good SEO company should require a contract for services, the firms that have the most confidence in their own abilities will offer the chance to prove themselves to you by first providing a no-contract, introductory pay-per-click campaign as a proof of concept for extended services.

When Your Web Visitors Call: Using Dynamic Telephone Number Insertion to Bridge the Website Analytics Gap - Click To Read Article
A new technology, Dynamic Telephone Number Insertion (DTNI) has the ability to track website leads based upon incoming sales calls. Going beyond the limitations of most modern website analytics platforms (i.e. Google Analytics) it is now fairly simple to track your closed sales back to their point of origin from a phone call, whether the lead is from organic search, pay per click, etc.

Chasing Leads: Offline Lead Tracking in SEM Campaigns, Pt. 2 - Click To Read Article
Developing a lead tracking strategy can help you or your search engine marketing company understand which channels of your SEM campaigns are the most profitable, and which ones are wasting your time and money. Recognizing the differences between workable, and downright unfortunate lead tracking methods can help you restructure and improve your campaign by adopting comprehensive software and tools.

Chasing Leads: Offline Lead Tracking in SEM Campaigns, Pt. 1 - Click To Read Article
Tracking the source of leads is a vital part of your marketing campaign. Unfortunately, when it comes to lead tracking, the majority of companies often fall into a less than ideal scenario where data analysis is an afterthought or impossible with their current CMS. In this two-part article, you'll discover how to transform your SEM campaigns with help from your search engine marketing company and find out how to track leads with ease.

The Fallacy of Search Engine Marketing Only - Click To Read Article
As a leading search engine marketing company, we use the very same methods to boost our results as our clients. These methods include not only online efforts but those of offline as well. Far too many companies place all their trust in internet marketing methods without first weighing the benefit of integrating other initiatives, such as offline PR and direct mail campaigns. Learn what works and what doesn't.

Search Engine Optimization and Paid Search: What Should Your Philosophy Be? - Click To Read Article
There are several options to choose from when it comes to search engine marketing, and the company you select should lay out all the alternatives for your website up front. These include PPC advertising, an SEO campaign, or various combinations of the two. Learn what each of these options entails and see which one would be best for your website.





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