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Importance of mobile commerce site

Guest post by: Ashish Sharma

Article Overview: M-Commerce is latest trend, marketers and advertisers looking to have a mobile website for more promotion and internet marketing channels. M-Commerce brings the new possibility for small business to sell and promote their product and business.

Importance of mobile commerce site

What is m-Commerce and why we need it? This question is quite simple but the answer may differ for business to business prospects. M-Commerce is latest trend, marketers and advertisers looking to have a mobile website for more promotion and internet marketing channels. A good example of where m-commerce is going are iPhone, Nokia N-Series, Samsung Devices and Google’s T-Mobile G1 with Andriod OS, etc..

What is M-Commerce?

M-Commerce is a term used for transaction conducted by mobile phones, personal digital assistants (PDAs) for promotional and financial activities using wireless internet connectivity. Mobile Commerce is referred as M-Commerce, which brings the new possibility for small business to sell and promote their product and business. M-Commerce is growing rapidly and providing new options for Business Website Promotions via Mobile Devices.

Ten facts for having an M-Commerce Site.

1. Mobile Usages Increased: Nowadays, a mobile usage has increased rapidly due to the evolution of internet and mobile technologies. This change has provided seamless opportunities for business prospect.



2. Reach your Customers: Having a Mobile Commerce site means that, you can reach customers even when they are shopping offline. It makes the shopper more aware about your services and products.



3. Compete with Competitors: Don’t gets your competitors ride on you, as if they have Mobile site and you don’t you just give then an opportunity to head start there mobile promotion.



4. Appeal to an affluent audience: As a recent survey on mobile internet adoption says that, 42% of mobile internet users earn over £40,000 a year, and spend more on their mobile bills.



5. Low Development Cost: A Mobile Website takes very low development cost.



6. New Sales Channels: By having a mobile site, you just opened a new sales channel for you. The more channels you have the more possibility to increase you’re branding and marketing possibilities.



7. Get Shoppers to Local Channels: By having a mobile site for multichannel channel retailers can drive more local traffic and offline business via contact dealer, nearest store locators, etc.



8. Shoppers like Comparisons: Often customers like see detailed information and price comparison, Reviews and all. Services like Reevoo & Scoope offering such services. Optimized your website for such services and handheld device increase you chances in Mobile Marketing.



9. Smart-Phones are Latest Fashion: Technology has changed the way people use their mobile devices. Mostly, people like to do shopping, communicating with their Mobile Devices. Make sure by having an M-Commerce website, you make your mark within shoppers.



10. M-Commerce is essential part of Business: M-Commerce is now turning to be an essential part of your Internet marketing strategies. As Internet goes to mobile devices and M-Commerce can easily fit in your Business process, you can make huge benefits from it.

These Reasons are well enough for any business owner to have a Mobile Website for spreading their business to people. To implement this more effectively a term Mobile SEO is come in Picture.

Social Media Guide is a place where you can find Latest SEO News, tips and a complete guide to your Internet marketing campaign. Subscribe to get Top SEO Tips and Google SEO News.

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Article Tags: apps, Internet Marketing, iphone, mcommerce, mobile commerce, SEO Magazine



Related Forum Posts
Mobile Internet Viewing - A few years ago (2001 - 2002) there was a lot of talk about creating websites for mobile phones using technology called WAP which I considered to learn but never got around to it. I don't believe you should even consider creating an optimised website for mobile viewing at the moment unless you are offering ring tone downloads or something for use directly on a mobile phone. Another exception is if your target market uses mobile internet but again this would only be for ringtone, theme downloads etc because I know most people would not use their mobile phone for book reviews or stories for example.
Mobile Marketing - Mobile marketing is a huge growth opportunity for local businesses. More and more people are carrying smartphones that have always-on internet connections, and they're using them to find local businesses when they're on the go.There are very few businesses that approach mobile marketing correctly, however. Most companies have either no "mobile" version of their website, or if they do it's really just a smaller version of the same site. The latter is a little better option, but it's still not very effective. As far as the first problem - having no mobile-specific version of your website - this makes it extremely likely that someone searching for more information will simply leave the page and look for another site that's friendlier. Having a mobile-friendly version of your websites is a better option so that it can be easier to read. After all, what are people looking for when they look up a business on their mobile phone? 99% of the time, they're looking for one of two things - a phone number or an address. They don't want to read the website or anything else; they're just trying to either call or get to the right location. If someone searches for a local business on their smartphone, and winds up on a webpage, don't you think the chances are much better that they're going to actually call and/or visit as a result? And that's not all you can do with mobile websites. Most of today's smartphones have various other functions that can be integrated into a mobile site. Many smartphones have GPS functions built right in. What if you could include GPS coordinates on your website so all your potential customer had to do was click on the link and it would open their GPS and give them exact directions to get from wherever they are to your location? Or how about including all that contact information on your website so that customer could click another link and automatically have it all loaded into their phone's address book? Don't you think they'd be a lot more likely to make multiple visits to your business if the details were all loaded in their phone whenever they needed your products or services? For that reason greater chance of visiting your site is possible.
Re: The Mobile Marketing - I just read an interesting statistic the other day. According to IBM's fourth annual Cyber Monday Benchmark for 2011, there was an increase in the use of mobile devices for Cyber Monday shopping purposes. 10.8% of people used a mobile device to visit the websites of retailer's whom they were interested in buying from. That statistic is up 3.9% from 2010's Cyber Monday. Actual sales from a mobile device increased from 2.3% in 2010 to 6.6% in 2011. I definitely think this trend is going to continue to grow, and businesses can find advantages from doing things for the mobile world. Whether it's mobile websites, mobile apps, text message marketing, whatever it may be, this stuff is, as GT Bulmer said, [quote:19cah8ra]a forward moving trend.[/quote:19cah8ra]
Re: New Online Business Directory For Review - The only problem I found was that the registration on mobile is a bit buggy, as the capcha would not display despite having JavaScript enabled on BlackBerry. So work on that, as most web access nowadays will be via mobile. Besides that, every other aspect on the design seems flawless. Nice job!
Re: The Mobile Marketing - With the advent of smart phones and epads, every business man should be preparing to use mobile marketing. Mobile devices are more than laptops and pcs combine. Every Tom, Dick and their sister Harriet are having mobile devices. Not every one has laptop.


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