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Tips to improve Website conversion rate

Guest post by: Ashish Sharma

Article Overview: In Internet Marketing for any kind of Business, it is always important to keep track of ROI, conversion rate of business websites. Learn how to maximize profit by planning a strong Internet marketing strategy.

Tips to improve Website conversion rate

Not getting targeted ROI from your website? Don’t get disheartened. Try to maximize profit by planning a strong Internet marketing strategy. But wait! Before you spend money on a professional Internet marketing expert, follow some of these simple steps to increase your conversion rate or Boost ROI.

• Use Google Analytics to analyze your website traffic and observe your past performance.



• Create landing pages for your website that are keyword specific and reflects your business accurately. Preferably break up Pay Per Click keywords into different groups to create separate landing pages for them.



• Since Internet surfers generally look out for quality information on net, the most effective way of drawing and retaining traffic to your website is by providing useful contents to the visitors.



• It is very important to test your pricing to find out the optimal one. Pricing does make a huge difference in conversions.



• Do not overlook website load time since it affects your "bounce rate" on landing pages. Measure your load speed and then try to reduce it by removing repeating items, compressing images, optimizing your style sheets and HTML code besides others.



• Keep the sales path(s) on your website simple and straightforward. Make navigation form different "paths" to a sale point smooth. The less confusing the sales process, the lesser resistance visitors will show.



• Customer testimonials when added to various sales pages, landing pages and even shopping cart pages invariably increase your conversion rate.



• You need to think like a consumer yourself to understand their experiences with your website. You can do this by placing an order on your site. Try to identify the technical hitches, confusing or missing components that you feel might act as hindrances to your conversions. These are also essential to understand your competitors in the market.



• Your aim should be to lower customer resistance. Depending on your website's demographics optimally use media on landing, sales and order pages to increase conversions.

Finally, regularly chart your online progress and review it to judge your performance in the market. Additionally make ongoing refinements to your online campaign by adding your personal creativity as per your company's needs. Doing all these, you will surely start seeing an increased conversion rate in a very short span of time.

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Article Tags: Conversion rate, how to Boost ROI, Increase ROI, Increase Traffic, ROI Tips, seo tips, Website traffic



Related Forum Posts
Re: Kevin's Case Study #7 - How do you promote your new book? - Hi Kevin, Normal conversion rate is 2% for me. High conversion rate can be 5-6% or more probably. But if you use Google Adwords techniques properly and have the good sales letter, then it can be 25-30% or more. It depends on books too. If it is exciting and shocking book with great sales letter then it will determine the rate of conversion, too. Orxan
Re: Kevin's Case Study #7 - How do you promote your new book? - [quote="orxan":kako3o5q]Hi Kevin, Normal conversion rate is 2% for me. High conversion rate can be 5-6% or more probably. But if you use Google Adwords techniques properly and have the good sales letter, then it can be 25-30% or more. It depends on books too. If it is exciting and shocking book with great sales letter then it will determine the rate of conversion, too. Orxan[/quote:kako3o5q] Hi Orxan, What are some Google AdWords techniques you can share with us that generate 25-30% conversion rates? Thanks
Re: Sales Letters: Do they work? - By the way - what conversion rate do you get on you sales letters?
Re: Twitter vs Facebook - Regarding Facebook Ads. I have found them to have a poor click thru rate and a poor conversion rate. When people are on Facebook, they are there for a social element, so it is a soft sell. If you want to advertize your business, then go to Adwords, it is cheaper and a lot more effective. Facebook Ads are still too new in town.
Re: Kevin's Case Study #7 - How do you promote your new book? - [quote="orxan":35cl8y0c]Hi Keven, For me the best strategy for promoting books would be Google Adwords. It has the highest conversion rate probably. And if you have a list then sending it to your list or to others list can make great profit. There are marketers who are making million dollars in 24 hours after releasing an ebook or program. What they do is send the book or program to their and other marketers friends list. Giving Free chapter is not promotion method, but it is a good marketing sales technique which makes promotion to be more effective. Orxan[/quote:35cl8y0c] Hi Orxan, When you say "highest conversion rate", what kind of numbers are we talking about?


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